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Where Should Most Of Your Activity Be In Your Business Online?

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Where Should Most Of Your Activity Be In Your Business Online?

By: Sandi Krakowski

Starting a business can be challenging and exciting all in one, and for good measure, let’s throw in a little bit of overwhelming on the side.

Life itself has taught me many lessons that have helped me to create the results in business we have today. For example- learning to pace myself was something I learned in my bodybuilding career of my 20’s. No matter how badly I wanted to be powerful and ripped, I had to do the work. To beat my body in the gym seven days per week without rest actually would make me tiny, loose and flabby! Dense, striated, strong muscles are the sum results of consistently pressing past my fatigue into muscle failure combined with appropriate rest and recovery. Constant muscle fatigue is no way to live, in the same way constantly working on your business is not the way to be successful.

Motherhood taught me that right when I think I’ve got things all figured out and mastered, the game can change when you least expect it. Babies get sick, jobs relocate, change of plays happen, layoffs, new children enter the scene, crisis with relatives and oh my goodness, learning to have The Gumby Anointing was the way to survival of the fittest! (Surely you know who Gumby is, right? Just think “Mom Version Gumby”. )  

Cooking has taught me that sometimes your biggest flops will actually end up being your biggest successes if you’re willing to give it a ‘try’ and get some feedback. It also taught me that no matter how creative you think you want to get- there will always be some ingredients that were NEVER meant to be combined. EVER.

A very important lesson I’ve learned through my 20+ years of working online is that when all is said and done, there are typically only a few select activities that absolutely MUST be done on a daily basis to keep things moving ahead. It is also critical to know that putting these activities off, outsourcing them to incompetent people and frankly, thinking you’ll get to a place of success that you no longer need to do them is a big impoverished delusion.  

So… what activities should you, the business owner, never neglect, put aside or outsource?

The first and most critical activity to always be doing is marketing.

The biggest break thru that most business owners I meet need is to come to grips with the fact that they must redirect themselves from being the marketer for their business to the investor and marketer OF their business. Marketing your business is much different than being a solo-employee of your own company.

Marketing should be 80-90% of all that you do. Most of your activities should start and end with marketing. What I typically see is more than 50% of the people who are marketing only 10% of their time. Even though they work A LOT of hours in their business (and stare at their computer!) sadly, many are simply not doing the amount of marketing that a successful business demands.  

WHERE Most Small Business Owners WASTE Their Time And Rob Their Business:

Creating- This is someone who is constantly creating. Many are actually addicted to the creating phase. Just like the love and excitement we feel with a new baby or even a brand new puppy, many wanna be business owners love the creating process just as much. To be real honest, just like when babies start to get sick, grow up, puppies start to soil the house, this is the kind of person who will change business models, seek something else creative or even just give up. Over and over again from one excitement to the other they go. Rarely does even 20% of their creating ever become a product or service that is marketed for a profit.

Planning-The amount of people who have numerous ‘Maps” and “Business Plans’ in the glovebox of their business vehicle is startling!  With a false security of having it all together, getting all their ‘ducts in a row’ and having everything all lined up, they are deceived into thinking this secures them a successful business. Many have a map from Expert #1 who doesn’t even understand pricing and map from Guru #2 who is an affiliate junkie but doesn’t know a thing about information publishing. Then they have the map their sister wrote them in a night of brainstorming (although she’s never even built a business). Maps, maps and more plans and maps! This is the person who seeks a guidepost more than a takeoff. Sadly, very few ever put ‘gas in the car’ or even pull out of the driveway of their desired business dream! Their plans make them feel super smart and somewhat  secure but year after year they are still struggling financially. 

Masterminding- This is one of my personal pain points when it comes to leading people in business. The amount of people I see who are part of a group and a mastermind but never getting anywhere is somewhat of a mystery to me. Now don’t get me wrong, I’m not against masterminding! I RUN one of the most sought after masterminds in the small business community, but I do it VERY differently than most do. My clients get RESULTS, as well. But most masterminds are simply not helpful or profitable! What seems to be an outbreak worse than the swine flu is people who are a part of a group, alliance, society or mastermind that is run by people who have never made any money in business. Most aren’t making any money and are addicted to creating and planning and critiquing to feel like they are doing something in business! Here’s the key– the groups that are FREE and very low cost are always worthless!! Any online group in Facebook that offers FREE reviews, critiques, hot seats, masterminding and brainstorming- BEWARE- this is a sign that no one is really working or making money. They are coming up with a ton of ideas but at the end of the day NO ONE IS MARKETING a growing business! INVEST into a mastermind that is worth your time! We invite you to ours! 

Please don’t think I’m angry or upset, truth be told I feel like a Momma who is watching children go astray! Some of the decisions I see people make are absolutely heart breaking to watch! And while I wish I could prevent the foolish decision making. (Like someone who doubles their income and then thinks they no longer need any coaching or training)…..

That’s not my job. It’s not your job either.

People need the freedom to do what they want to do. Even sabotage themselves and fail if that is what they want to do. I’ve seen some of my most successful clients get full of themselves and go backwards because they thought they didn’t need to be around successful people anymore. It’s not my job to stop them. I pray and let them go. 

Your focus needs to be on where you are at.  A key component in any business is in knowing WHAT business we are in and then…… be about your business. PERIOD.

My friends, the way we pay down our debt, make more money, create jobs for others and increase the economy of not just our own life, but the lives around us, is to do a few key things- daily, monthly, yearly. Over and over again. 

Marketing your product or service 80-90% of the time is your key focus on the pathway to success.

There’s no way around it.  You need to be marketing! This doesn’t mean that all we ever write about is our product or our service. We don’t blast people on our Facebook walls with mention of our cosmetics, weight loss, greeting cards and natural facelifts every single day, over and over again, and in every single blog post, over and over again. The key to marketing successfully 90% of the time is not rooted in sell, sell, sell, sell!

DO NOT OVERLOOK These Key Steps To Growing Your Business AND Your Bank Account:

  • Have a relationship with your customers. You’ve heard me say it once, I’m going to say it again. It might not seem possible but having a genuine, caring relationship with just 1000 clients will get you father down the path to success than constantly pitching 100,000 people who have no relationship with you. Quality is the key.  Step by Step- in today’s economy connection is the currency you are after. 
  • Always seek fresh, new traffic, leads, followers and customers. Loyalty is a very real aspect of a successful business that is profiting for a long time. But a business that isn’t seeking out new customers, clients, visitors and sales is already dying. Build relationship with the new and keep the connection deep and alive with the current. That’s the key. I am ALWAYS 24/7 growing my client base by email and social media. We grow by a minimum of 20,000 new clients per MONTH.
  • Multiple platforms equals bigger results.  Here’s a list to give you a bigger picture of where to go to grow your brand. You don’t need to be using nor are you READY to be using all of these (unless you’re over the mid-six figure range) but you will want to find 5 things that you’ll start on NOW and build from there. Start out with these platforms and grow from there. Do not settle, do not shrink back and for heaven’s sake, don’t just ‘grow comfortable’ where you’re at or you might end up with a big surprise! Keep growing- moving- expanding.

Some marketing platforms that we use in our company to get our products and services into the marketplace-

  • Facebook
  • LinkedIn
  • Twitter
  • InstaGram
  • Google organic traffic
  • Google PPC
  • Facebook PPC
  • Newspaper ads
  • Guest speaking
  • Guest writing
  • CD’s 
  • DVD’s 
  • Books
  • Workbooks
  • eBooks
  • Mp3’s 
  • Tele-Classes
  • Webinars
  • Blog posts
  • Radio ads
  • Radio interview
  • Full paged magazine ads
  • Small mag ads
  • Post Cards
  • Direct Mail
  • Email Marketing
  • Offline newsletter
  • Banner ads on other sites
  • Solo Email Campaigns to other people’s list
  • Co-Reg (Minimal)

and a few more we haven’t even mentioned.  

Pick five to start out with.

It takes time to grow a business, but the last time I checked, it takes time to grow a great healthy body. It takes time to grow a great family and relationships. It takes time to get your finances in health. Bottom line is most just won’t do the work. Most won’t eat right to heal their body, most won’t forgive bitterness and offenses and start to live in freedom. Most won’t do the uncomfortable and unpopular things and will continue to stay the same, day after day. 

BUT you.

YOU are not most. You are a Champion. 

You press forward between the gap that exists separating the life you live now and the unlived life you’re pressing to.

YOU are not a quitter. You are not a victim, in a delusion or believing a lie. YOU are created for more and you are doing more. You, my dear friends, through thick and thin, through your own personal hell some of you, are A Real Change in the earth.

It’s an honor to work with you! Now get to work! :) 

With love,
Sandi 

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WHY Facebook is not like Google, but more like an infomercial & a magazine when it comes to marketing your business

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Don’t miss this HOT FREE VIDEO That Sandi Just Released…… THOUSANDS of people are saying it’s the MISSING LINK!
Everyone’s running around saying, “Social Media Is Changing!”

The reality is, social media isn’t changing, but most marketers don’t know how to do highly targeted campaigns
on a platform that is driven by RELATIONSHIP! So…. they teach you how to use your social media to build
an email list. Set it and forget it, they say. But are you still not selling anything? Then keep reading! 

Today…. Sandi taught WHY you can build an email list AND a highly engaged platform and she also shared
(which I have never seen her share before!)  WHAT the highest form of engagement you can get online is!

Is it a like?
Is it a share?
Is it a comment?

Listen in now as Sandi shows you HOW to make more money in your business!

Here’s the link:  

It’s free! Share it with everyone!

Have a great day my friends,
Jeremy Krakowski
Media Director 
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The Legal Side Of Copywriting, Marketing, Email Marketing and More

By | Blog, Coaching, Email Marketing, List Building, Offline Marketing, PPC, SEO, Social Media, Wordpress | No Comments

The Legal Side Of Writing (AND Teaching) For Your Business
By: Sandi Krakowski
 

When I began my first business it was important to understand trademarked names, phrases and logos. We had over 400 kitchenware products we were drop shipping and while most vendors and dealers gave us unlimited permission to use the graphics and images in our online and printed catalog, some required that we only use 2-3 images at the most. This occurred when a vendor also sold the product we purchased from them for resale on their own company websites or catalogs. Limited use is the phrase for only permitting someone to use images and descriptions in a limited way. 
 
Many times I used the phrase, “The Art Of Bread Rising” in my marketing and was advised several times to have this trademarked or copyrighted. We never did and I honestly didn’t care who used it. No one could compete with me and how we did business anyways. That isn’t an arrogant statement it’s just that people are loyal to people in business, and the way I ran my eCommerce stores was very unique. 
 
So where do you draw the line between what you should protect, what you can’t use that belongs to someone else and the wide range of imaginary protection some companies use that aren’t even legal in the first place (like over-inflated non-compete contracts)?
 
When it comes to trademarked names, phrases and images it’s a good idea to check the Trademark Database. Here’s an example- a picture of a bull wouldn’t be copyrighted or trademarked, that would be foolish. Using a photo of a bull is too common. But a picture of a bull with a line through it and the words, ” No Bull” are a trademarked image used by the legends in Direct Response Marketing and Copywriting, Dan Kennedy and Bill Glazer. 
 
Trademarks aren’t hard to find and sometimes you can even ask for permission to use something and it’s no big deal. You might stumble upon a JV deal or affiliate product you want to add to your marketing, and the vendor or product creator will gladly give you usage.
 
When you do catalogs online or offline, ask for the images directly from your vendor. Even when you do JV deals, promote a book or a product from someone else, just ask for the images you can use. That’s easy to do. People are happy to provide them and respect the integrity it takes to ask.
 
The legalities of copywriting and writing ad copy is pretty significant. 
 
I surely don’t want you to turn into a paranoid writer but be mindful of these rules.   You can get a good overview of what they are here from The American Writers And Artists Inc.  This book shares what you can and can’t say in copy and how to be wise.  However, If you aren’t looking to make 6-7 figures AS a copywriter I don’t think you need this book. 
 
LISTEN UP, though…… if you are selling weight loss products, for example, you might find it important to note that in this book you’ll see that outrageous claims, misuse of testimonials and stating things that can’t be scientifically proven could fry your butt (and your company!) in the long run.
 
I worked with a company years ago that had one of the best products on the market. 
 
This product literally flew off our shelves. Branding happened almost instantly because of the results people got. Then they made some foolish mistakes and didn’t watch what people were saying. When you called their corporate office to order a bottle of the amazing liquid supplement you heard story after story of miraculous events occurring because of the ingestion of said product. This went BEYOND just testimonials and now they were advertising health claims, miracles and more.
 
Don’t get me wrong, I do believe many natural products can heal the body. I take several every single day. But to make a claim that something cures cancer, kills cancer cells, makes every single person who takes it drop 5 dress sizes in 24 hours is just not a good thing to do. Not to mention it breaks a very big copywriting rule that will ruin your conversions- it’s UNBELIEVABLE! Just because something is fantastic doesn’t mean the average person will want to buy it. Keep it relatable, easy to use and you’ll see more sales. No exaggerations needed!
 
Legal rules in the marketing of nutritional supplements is important to understand. Easy remedy- listen to what your company supplier tells you if you are in direct sales and honor those recommendations. They have a lot more at stake than you do. But pay attention when someone goes off the deep end! The company we worked with mentioned above went out of business with a $ 3 million dollar lawsuit and an FTC fine. Yikes! 
 
Back to trademarks….. I’ve often heard it’s better to ask for forgiveness later than to seek permission from the get go. Whoever came up with that statement was a nut! ASK permission and avoid a law suit. 
 
Don’t copy what others do.
 
Just because someone else was very successful using a phrase or word in their copy doesn’t mean you can copy and paste it into your campaign. Especially if they used someone else’s trademarked product, slogan or graphics. 
 
In closing here are a few tips:
 
1.  Be careful you aren’t using someone else’s trademarked logo or graphic or phrase. But don’t be paranoid about this topic.
 
2.  Remember that original ideas might not always be the best thing to come up with. Most successful businesses are built on someone else’s idea that had a unique selling proposition attached to it.
 
3. Just because someone has a ton of contracts does not mean they are in control.
 
4. Build your business, fan the flame of creativity in everyone around you, and work together as a team to get the best results possible.
 
5. Don’t steal someone else’s trainings. Remember as well that when someone teaches a class and you take that lesson and teach it as your own, charging people to learn from you, not only is that copyright infringement, it’s a licensing violation and could end up costing you MILLIONS of dollars in fines. Teach your own classes, in your own way. Be brilliant and use the skills God gave you. No one gets ahead stealing. 
 
Don’t get into trouble with a trademark!
 
Kick your business into higher profits by being yourself in marketing, being creative and understanding good copy sells because the words trigger a buying response, not because someone else’s trademarked image (or content!) was used.  
 
With love,
Sandi Krakowski

P.S.   If YOU need some help in your business coming up with creative content that converts OR you want to build a career around managing other
people’s content as a social media manager, my class that is coming in May is almost sold out! Get a seat now before it’s too late! :)  (The one who delays
always stays. JUMP! Get a seat!) 

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