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I Built My First $4 Million Dollar Business Without Any Marketing Training, Mentor Or Experience (You’ll be shocked at what I did!)

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I remember the dream that led to my very first business so vividly. It’s like it was just a few months ago. 20 years ago I hadvery little computer and Internet skills. I was 32 years old, my oldest son was just 8 years old, my babies were 1 and I was pregnant with my little guy. YES. I was pregnant with my youngest son when I first built my online business. Crazy! I know!

My marketing training was all self-taught and consisted of ‘studying’ how other website owners made their online storefront inviting, easy to go through and an enjoyable experience. I’d take note of colors, words that were used and not used, what was on the right and what was on the left of the page. How bold, red and yellow highlights were used or not used. Photos told a story, as we didn’t have video yet to bring you into our online storefront. So captions and headlines were very important, even more so than they are now!

I had just a few items when we started out:

– Kitchen mixers that were $249-999

– Blenders priced at $329-799

– Grainmills marketed for $219-449

– Mixer attachments

– Baking items that were very exclusive at the time and hard to find: vital gluten, dough enhancers, high-end yeast and more

– A few select cookbooks I’d never be without

My slogan was simple: “If it’s not in my kitchen, you won’t find it in my store.”

I did all the hard work of researching vendors, testing products and people trusted my recommendation. What I had that big online chains did not was a personal vested interest in each product, I was a stay at home mom who really used each item, and I was dealing with a lot of the same issues my customers were; budget, wanting high end items on one income in our home, etc.

My newsletter was professional but very personal. You felt as if you were in my kitchen, having a slice of my fresh, warm, home-made bread and coffee with me as you read along. YOU, my customer, we’re like family, and I took your purchase very seriously. It was our honor to win your business.

All of my companies have been built and run like this. I never studied a bunch of business trainers courses or strategies, I always obsessed and studied the PAYING CUSTOMERS, and the stores they bought from. I wonder if this is why I didn’t get confused by methods, best practices and strategies because I didn’t even know such things existed! I was only focusing on how to serve well and earn the sale.  As a matter of fact, when I did start studying a lot of people’s marketing trainings two things happened that were very confusing:

– I doubted my own success, even though by that time I’d made millions of dollars and had built 3 successful businesses that did more than $12 million in sales combined

– I got confused by so-called best practices and best ways of doing business. Because I never joined the ‘How To Build A Business’ culture, not knowing most of these things was the best thing and it is what separates me from the people who were constantly trying and searching for a ‘step by step’ plan.

What can you learn from this? Well, first of all, that it’s more important to know your customers and the stores they currently shop at than it is any best practice. Secondly, and most importantly, it’s important to spend a lot of time where your customers are and not comparing several business trainers systems. The bottom line is this: knowing what your customers want, what they’re already buying, how to be like the places they already shop at but in your own unique way will make you more money than memorizing the AIDA copywriting plan or the Golden Thread strategy for your sales page.

People buy products.

People are loyal to people.

People love brands that make them feel good.

People will do anything to feel like they belong.

Serving the person first is the biggest lesson in closing the sale.

With love,

Sandi

Sandi Krakowski

 

 

 

 

 

 

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headlines

5 Headline Templates to Make More Sales Today

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I’m excited to introduce my readers to a new friend of mine, Ray Edwards. I’ve admired Ray’s work for many years. He has a unique ability to teach copywriting that makes it simple and easy to execute. We’re going to have him lead our Inner Circle Mastermind in August. Today, Ray is talking about headlines. Grab a pen and paper and take good notes! This one lesson can increase traffic to your website, close more sales by email, and ultimately, increase the profit in your business! –  Sandi Krakowski 


 Headlines are vital to the success of your sales copy.

How important are headlines? So important that some of the highest-paying work in the copywriting business is creating headlines for magazine covers and tabloids. Think about it. Aren’t you sometimes at least tempted to pick up those magazines in the grocery store line? That’s the power of a great headline at work.

That same power will attract readers to your ads and sale pages, putting more money in your bank account.

Effective headlines tend to follow a pattern. Here are five headline templates you can use that should have more people reading your blog posts, clicking your social media links, and buying your products.

1.) The “How-To” Headline.

The key to making this particular headline work is that you need to tie it to a benefit your reader cares about (related to your content, of course). Examples:

How to Write a Blog Post Every Day
How to Land More Clients As a Freelancer

2.) The “Transactional” Headline.

This headline is all about the promise. When you truly have “Wow!” level content, this headline will grab attention. Examples:

Give Me 30 Minutes And I’ll Give You More Blog Traffic
Try These 5 Tactics for a Week, And Be Twice As Productive

3.) The “Reason-Why” Headline.

Robert Cialdini cites the power of the word “because” in his book Influence: The Psychology of Persuasion. His research showed that simply adding the word “because” to a request makes it more likely you’ll get what you’re asking for.

Advertising copywriters have known this secret for a long time. Decades earlier, John E. Kennedy wrote a modest little book called Reason Why Advertising, which has become a classic in the field.

Use the power of the “reason why” in your headlines. Examples:

Why Your Blog Posts Get Ignored, And How to Fix That
7 Reasons You Should Be Using Social Media In Your Marketing

4.) The “Probing Question” Headline.

With this kind of headline, you ask a question that creates an intense desire to know the answer. Be careful with these headlines. If you ask a question like “Do You Want to Know My Blogging Secret?” You might get a discouraging answer, such as, “No.”

The kind of question you want to ask is one that really evokes strong curiosity, or taps into a problem you know your reader has. Examples:

Why Don’t Doctors Get Sick?
Do You Wish More People Bought Your Book?

5.) The “If-Then” Headline.

With this headline, you contrast something that’s easy for your reader to do with the major benefit of your post. Examples:

If You Can Send and Receive E-mail, You Can Build a Platform
If You Can Follow a Recipe, You Can Write Better Headlines

One final piece of advice: I have found the ultimate secret to writing really good headlines … is to write a lot of really bad ones. The point is not to stop with just one or two attempts; write lots of possible headlines for your sales copy, subject lines for your emails, and titles for your blog posts before you finally settle on one.

Using these five headline templates, you’ll create more effective copy faster than ever before.

ray-edwards

Ray Edwards is a Communications Strategist, Copywriter, Speaker, and host of one the top iTunes Business Podcasts. His book How to Write Copy That Sells is a best-seller. He has worked with Fortune 500 companies, and with some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Tony Robbins, Jack Canfield, Michael Hyatt, and many more. He has been featured on Forbes.com, SocialMediaExaminer.com, and Entrepreneur.com.

Get Ray’s Copywriting Quick-start “Cheat Sheets” for FREE at:
http://rayedwards.com/amazing/

 

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A Farming Industry Business Owner Using Facebook To Grow Their Business! You gotta see this

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Farming Industry On Facebook Pages

They DOUBLED their engagement and INCREASED their organic and paid likes by using “non-traditional” methods for their industry!

Every single week my client care team gets emails and questions on our Facebook page regarding our products, masterminds and the services we offer. In the top three list of questions we hear is the concern that Facebook might not be relevant or viable for ‘their unique business.’ 

You’ve heard me say it over and over again- there are very few, if any, businesses that can’t use Facebook to increase their exposure, attract more clients and close more sales. When Karen wrote me the other day about the business they are in and how our Inner Circle mastermind has changed everything for them, I knew I had to show you guys this story!

Excuse me…. they are in the FARMING industry. It’s not every day that you hear of people growing their business online, let alone through social media, in this industry. Typically the farming industry is built on word of mouth, local advertising, trusted repeat business and other tried-and-true traditional methods. But Karen and her husband did not have a big cash-budget to grow their brand they knew there had to be a better way.

She jumped into my Inner Circle mastermind and she got to work.

I LOVE where she says she not only watched videos every day, but she IMPLEMENTED what she is learning. She didn’t just keep learning and doing nothing (which really locks the brain into lazy mode and will make you very confused). She was active, moving forward and doing what she was learning.

Confession time: I’ve NEVER marketed a business in this industry. I’m very aware of what it takes as we used to live right next to a large community of farmers and Amish people. But taking this kind of industry into social media is not something we have first hand experience in. But that didn’t matter, because people are people and if you have relationship with them, connect right where they are at, and serve them better than the next guy, you WILL increase engagement and you WILL increase your sales.

It’s the same way in a brick and mortar. If you’re not willing to serve, you will starve. Plain and simple. If you don’t take the time to look your perspective customers in the eyes, hear what they are saying, have an honest and authentic conversation with them about what matters to them, they will NOT pay you money for what you offer and they most likely will say things like, “I’m just looking, thanks” and end of paying your competitor down the street who is kind and interested in them!

It’s no different online.

Karen is on her way to really tapping into the money stream that exists on Facebook for small business owners. It didn’t take her months and months and thousands of dollars, just some good ole fashioned sweat and learning equity.

Where are YOU today in your business? If what you’re doing currently isn’t working, isn’t it time you tried something new that is proven to work for people who are serious about their business?

You can be the ‘host or hostess with the mostest’ on Facebook and make a huge impact in your industry, have fun doing it, attract a ton of customers and make more money, while you sleep. I’ll show you how in my Inner Circle mastermind AND you’ll get a chance to meet Karen!  www.arealchange.com/innercircle

If you’d like access to over 70+ classes that I’ve done in the last 7 years, need more one on one consulting and want to meet in my offices every 6 weeks with a group of powerful business owners to take your business to even a higher level, join my VIP Inner Circle program (doors close next week!!)

http://www.arealchange.com/inner-circle-vip/

With love,

Sandi Krakowski 

Sandi Krakowski

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