Category Archives: Marketing Points

Sometimes You Just Gotta Do The Next Thing

By | Blog, Coaching, Email Marketing, List Building, Offline Marketing, PPC, Social Media, Wordpress | No Comments

Side view of young businesswoman drinking coffee at office desk

Sometimes You Just Gotta Do The Next Thing!

Are you stuck today? Feel like the wind got sucked out of your sails?  Life happens, computers crash, projects get ruined on the hard drive and if you're a business owner, you might believe you just aren’t ‘cut out’ to do this sort of thing.

My advise is just get unstuck and do the next thing.

When you’re faced with a life threatening situation you don’t weigh the odds to see whether or not you’d ‘like’ to live, do you? Is there an option? The same holds true for business. Especially when you feel you're called & designed with the purpose of business in your life.

Life was never created to be easy, but it was designed to be lived fully. Entering our 20th year of business, I'll admit that there are days when my brain lacks enough cells to keep up with the tasks. But having a sense of humor, a strong circle of friends and enough skill makes it easier. PLUS…. we have an incredible team here at ARC! And they ALL help with these three key components. Don’t ever try to build a business without these three things.

Let me repeat them:  A sense of humor, strong circle of friends and enough skill.

Champions don’t get stuck and pause for a week. Neither should we.

Life happens …. So what do you do when it happens in over drive? The next thing. You just do the next thing. It's not so much about getting everything done on the To Do list all at once, as it is getting it done & having the list to keep you moving. Far too many people just don't "do" when faced with challenges.

For the new business owner challenges can sometimes seem like a sign of sabotage. To the experienced business owner it's a normal part of life. Businesses have challenges, customers have challenges, the internet has challenges, human beings have challenges. To believe a successful business is one without challenges is a delusion! It’s not the challenges that are the issue…. It’s knowing what to do next.

My advice is to DO the next thing.

When I was a young Mommy and days without sleep were the norm, I remember looking at my To-Do list (because I’ve always had one, charts and the whole 9 yards) and feeling super overwhelmed. Back then my standard was ridiculous- I felt as if I was a failure if everything on my list wasn’t done that day.  As I've grown in age, experience and value in the marketplace I realize that everything is never really done. Success is moving through the list and enjoying every step along the way. :) 

As a budding writer years ago I would struggle to put some thing, any thing, on the page and felt a total loss for words.  Now this might sound shocking to anyone who knows me well but yes, I did lack words and didn’t know what to write about. A secret tip that always worked was to change my environment.

Go somewhere else!

I’d go grocery shopping, run errands, or even go to the coffee shop for a date with my sons who were teens at the time. Maybe I’d clean a room, do a load of laundry, take a walk or do something with my pets. It worked every time… on the way home the ideas would be flowing and I’d get the writing started and finished.

Something to consider is this- was it the change of scenery that caused the words to flow again or was it that I just ‘did the next thing?’

Momentum is what you want in your business and getting momentum in your life will help considerably. You might not always know what the next thing is but the key is to never get stuck, never give in, and never back down.

Remember this saying the next time there’s a challenge- no matter what it is:  “Do The Next Thing”!

With love,

Sandi Krakowski











Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales

By | Auto Responders, Blog, Classes, Coaching, Coaching, Email Marketing, List Building, Marketing Points, Offline Marketing, PPC, SEO, Social Media | One Comment

woman on phone

Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales

By: Sandi Krakowski

Have you noticed a shift in how people communicate?

No one wants to talk on the phone anymore!

Even when it's a friend or family member calling, talking on the phone all day is no longer desirable!

Most people do not want to answer the phone when someone they know calls. They'd rather talk to them online through social media, email or texting. So how can someone who is trying to build a business use the phone to do so? Or would a better question be, do you have to use the phone like we used to in years past to grow your company?

We can't do cold calling and phone prospecting like we used to be able to do it. As someone who has personally dialed more than 30,000 leads myself in my years of phone prospecting, it is my belief that we either have to step up- or step out, when it comes to using the phone to build our business. (Yes! I have phone logs and lead lists to prove I DID that many phone calls! Wild huh?)

If people don't want to answer the phone when a friend calls what makes anyone think they'd want to talk to a complete stranger?

Currently, A Real Change International has a client base of over 1.5 MILLION customers. News flash! We don't have phones ringing non-stop, we don't have a call center and we don't have employees falling like flies because they are worn out with whining customers. Most of our clients speak to my team of staff through either email or social media. Answers are fast and easy – everyone is happy. This is the new way to do business. Our customers tell us all the time they love it!

When you build a company, one of the biggest keys to success is staying relevant to where customers are currently. If customers don't want to talk on the phone, it's our responsibility as business owners to put up systems so that they can contact us in a way that they feel most comfortable. It's obvious that social media is where people want to communicate in the year 2014. 

Having someone active at all times through email and social media gives our clients a high level of security and trust when doing business with us. Here at ARC, we do have a phone line where someone can be reached during normal business hours. But most of our clients reach out to us through email and social media, as their preferred means of communication.

This same method can be in place if you are running a business that requires a lot of phone prospecting or calling. One of the best ways to get through to a gate keeper is to build a relationship with them online! By doing some initial connection with a client's assistant or secretary through Facebook, Twitter or email, you'll not only be welcomed when you call by phone, but you'll be invited! 

Social media and email are great ways to 'warm up' a lead or to even do your sifting. When I was prospecting years ago for a direct sales company, I would send out initial emails that asked all the right questions to get my clients to reply back to me. These are some of the same things we do today with every person who joins our email list and the results are amazing!

Rather than having hotel meetings, many people online are now hosting tele-classes, info summits that are run virtually and even Skype Chat video parties!  In the same way social media and email have made it much more easy to connect with people and start a genuine conversation quickly.

Disconnect your phone a few hours per day and start making relationships with prospective clients through social media. This is how I was able to make a solid 7-figure income in my copywriting business, too!

Social media and email are how most people prefer to communicate. Go to where your client is, speak their ideal language and closing more sales will be easier than ever!

Come join me on Twitter and let me know if you are already using social media to build your business! I'd love to hear how it's going for you! Connect with me here: 

Whatever you do, remember this- People love to talk to those who care and make them feel special. Social media is one of the best places to make that happen!

Sandi Krakowski

Why ‘Obama-care’ was the Best (and Largest) Direct Response Marketing Piece in History

By | Blog, Classes, Marketing Points, Social Media | No Comments

When I logged into Facebook the other day, I saw an ad in the sidebar. It said, “Sign up by March 31, or pay a fine of up to 1% of your income.” there was an image next to it, it was a calendar with the 31st circled. 
Actually, here it is:

Screen Shot 2014-03-28 at 2.50.46 PM

When I saw this, a thought popped into my head, “What if this deadline is just to produce scarcity? What if this just the best direct response marketing piece of all time?”

Are you still asking yourself “What is the ROI on social media?”

Do you really need to ask that anymore?

U.S. President Barack Obama - Michelle Obama - 2013 Presidential

I urge you to look at the Presidency of Barack Obama. Whether you agree with his political tilt or not is NOT the question here! Don’t get it twisted! I honor, respect and love the President of the United States, regardless of if I agree with the decisions he makes, because that’s what God has called me to do. Barack Obama is MY president.

But I digress, the question you SHOULD be asking yourself is this:

“Do I want to successfully promote my products or services online, to real people who need what I have to offer to serve my fellow man to the best of my ability.

“Do you have something burning inside of you that you know that you must get out there to the public to change the world?”

When I looked at the campaign for ‘Obama-care’, I noticed a few things. There’s a deadline of March 31st, 2014. After March 31st you have to wait all the way until November 15th, 2014 to register for healthcare again.

I wrote a mental note in my head when I saw that advertisement on Facebook saying “What if ‘Obama-care’ is just a giant direct response marketing piece? What if they decide to change, or extend the deadline and allow people more time to purchase healthcare as a marketing method??

Well just as I had predicted, on March 31, the current administration stated that the deadline for people who were’t able to get health-care, due to technical or various other reasons, was to be extended to April 15, 2014.

What is the return on investment of running ads on Facebook?

What is the return on investment of running retargeting and re-marketing ads.

Oh don’t even get me started there.

I found that ad saying “Register now, or else” because I visited The website that, even though it doesn’t even work most of the time, used Facebook Ads and re-marketing ads to get 7 Million American’s signed up for mandatory Health Care Coverage.

If you’re STILL asking yourself ‘What is the ROI of retargeting ads, Facebook ads, social media’??

The real question is what is the ROI of you NOT getting using Facebook ads, retargeting ads and social media?


You are leaving thousands of dollars on the table every single day by not getting utilizing these proven, and successful, advertising methods.

The question you got to ask yourself is ‘How long do I want to wait, and keep trying to be successful online’ . . . or do you want to find out the truth about what produces these results in a step by step, paint by numbers, easy to follow system, with a money back guarantee?

On April 16, 2014, Sandi Krakowski and I will be conducting a class called ‘Facebook Ads Made Easy’.


In this class, we will be teaching you how to use just $10 per day to:

  • Grow your Facebook page
  • Send traffic to your website.
  • Produce sales with facebook ads
  • More click throughs and conversions 
  • A simple, easy to follow system that you can use immediately to see results in whatever it is you are promoting.

Beyond that, I’m personally coming in to teach how to do re-marketing ads. With these re-marketing ads, I’m going to show you how you can siphon traffic from Facebook to your website, legally of course, serving ads directly on the newsfeed and sidebar of your exact customer, the exact people who have already visited your website and are ready get started with whatever it is that you offer. This is EXACTLY the same way was using re-marketing ads for their large-scale direct response marketing piece called ‘the affordable healthcare act’.   :-)

You can register for the class here:

On April 16, 2014, the game will change again. This is not 1984, this has nothing to do with conspiracy theory or Facebook spying on you.

What this is, is a brilliant marketing method that we have tested and proven personally in our business, and taught to thousands of our clients already, that you can use right away, to promote whatever it is, a ministry, a real estate company, a business or education, online that you offer.

I invite you, on April 16, 2014, to join  Sandi Krakowski and me for the ‘Facebook Ads Made Easy’ class.

Make it an awesome day, 

Jeremy Krakowski

Screen Shot 2014-03-22 at 6.48.51 AM

Director of Marketing & Media,
A Real Change International


PS… I ALMOST FORGOT! I’m currently working with some of the largest ad agencies in the country that do Facebook ads to see if we can get us a coupon that we can use for this class. This coupon will allow you to purchase your ads at a discounted rate and to test things out risk-free. No promises here, because I haven’t gotten any agreements yet, but we are working round-the-clock to get this for you because it’s important that you not only learn HOW to use these methods, but also impliment them IMMEDIATELY.