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5 Headline Templates to Make More Sales Today

By | Blog, Email Marketing, Marketing Points | No Comments

I’m excited to introduce my readers to a new friend of mine, Ray Edwards. I’ve admired Ray’s work for many years. He has a unique ability to teach copywriting that makes it simple and easy to execute. We’re going to have him lead our Inner Circle Mastermind in August. Today, Ray is talking about headlines. Grab a pen and paper and take good notes! This one lesson can increase traffic to your website, close more sales by email, and ultimately, increase the profit in your business! –  Sandi Krakowski 


 Headlines are vital to the success of your sales copy.

How important are headlines? So important that some of the highest-paying work in the copywriting business is creating headlines for magazine covers and tabloids. Think about it. Aren’t you sometimes at least tempted to pick up those magazines in the grocery store line? That’s the power of a great headline at work.

That same power will attract readers to your ads and sale pages, putting more money in your bank account.

Effective headlines tend to follow a pattern. Here are five headline templates you can use that should have more people reading your blog posts, clicking your social media links, and buying your products.

1.) The “How-To” Headline.

The key to making this particular headline work is that you need to tie it to a benefit your reader cares about (related to your content, of course). Examples:

How to Write a Blog Post Every Day
How to Land More Clients As a Freelancer

2.) The “Transactional” Headline.

This headline is all about the promise. When you truly have “Wow!” level content, this headline will grab attention. Examples:

Give Me 30 Minutes And I’ll Give You More Blog Traffic
Try These 5 Tactics for a Week, And Be Twice As Productive

3.) The “Reason-Why” Headline.

Robert Cialdini cites the power of the word “because” in his book Influence: The Psychology of Persuasion. His research showed that simply adding the word “because” to a request makes it more likely you’ll get what you’re asking for.

Advertising copywriters have known this secret for a long time. Decades earlier, John E. Kennedy wrote a modest little book called Reason Why Advertising, which has become a classic in the field.

Use the power of the “reason why” in your headlines. Examples:

Why Your Blog Posts Get Ignored, And How to Fix That
7 Reasons You Should Be Using Social Media In Your Marketing

4.) The “Probing Question” Headline.

With this kind of headline, you ask a question that creates an intense desire to know the answer. Be careful with these headlines. If you ask a question like “Do You Want to Know My Blogging Secret?” You might get a discouraging answer, such as, “No.”

The kind of question you want to ask is one that really evokes strong curiosity, or taps into a problem you know your reader has. Examples:

Why Don’t Doctors Get Sick?
Do You Wish More People Bought Your Book?

5.) The “If-Then” Headline.

With this headline, you contrast something that’s easy for your reader to do with the major benefit of your post. Examples:

If You Can Send and Receive E-mail, You Can Build a Platform
If You Can Follow a Recipe, You Can Write Better Headlines

One final piece of advice: I have found the ultimate secret to writing really good headlines … is to write a lot of really bad ones. The point is not to stop with just one or two attempts; write lots of possible headlines for your sales copy, subject lines for your emails, and titles for your blog posts before you finally settle on one.

Using these five headline templates, you’ll create more effective copy faster than ever before.

ray-edwards

Ray Edwards is a Communications Strategist, Copywriter, Speaker, and host of one the top iTunes Business Podcasts. His book How to Write Copy That Sells is a best-seller. He has worked with Fortune 500 companies, and with some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Tony Robbins, Jack Canfield, Michael Hyatt, and many more. He has been featured on Forbes.com, SocialMediaExaminer.com, and Entrepreneur.com.

Get Ray’s Copywriting Quick-start “Cheat Sheets” for FREE at:
http://rayedwards.com/amazing/

 

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Sometimes You Just Gotta Do The Next Thing

By | Blog, Coaching, Email Marketing, List Building, Offline Marketing, PPC, Social Media, Wordpress | No Comments

Side view of young businesswoman drinking coffee at office desk

Sometimes You Just Gotta Do The Next Thing!

Are you stuck today? Feel like the wind got sucked out of your sails?  Life happens, computers crash, projects get ruined on the hard drive and if you're a business owner, you might believe you just aren’t ‘cut out’ to do this sort of thing.

My advise is just get unstuck and do the next thing.

When you’re faced with a life threatening situation you don’t weigh the odds to see whether or not you’d ‘like’ to live, do you? Is there an option? The same holds true for business. Especially when you feel you're called & designed with the purpose of business in your life.

Life was never created to be easy, but it was designed to be lived fully. Entering our 20th year of business, I'll admit that there are days when my brain lacks enough cells to keep up with the tasks. But having a sense of humor, a strong circle of friends and enough skill makes it easier. PLUS…. we have an incredible team here at ARC! And they ALL help with these three key components. Don’t ever try to build a business without these three things.

Let me repeat them:  A sense of humor, strong circle of friends and enough skill.

Champions don’t get stuck and pause for a week. Neither should we.

Life happens …. So what do you do when it happens in over drive? The next thing. You just do the next thing. It's not so much about getting everything done on the To Do list all at once, as it is getting it done & having the list to keep you moving. Far too many people just don't "do" when faced with challenges.

For the new business owner challenges can sometimes seem like a sign of sabotage. To the experienced business owner it's a normal part of life. Businesses have challenges, customers have challenges, the internet has challenges, human beings have challenges. To believe a successful business is one without challenges is a delusion! It’s not the challenges that are the issue…. It’s knowing what to do next.

My advice is to DO the next thing.

When I was a young Mommy and days without sleep were the norm, I remember looking at my To-Do list (because I’ve always had one, charts and the whole 9 yards) and feeling super overwhelmed. Back then my standard was ridiculous- I felt as if I was a failure if everything on my list wasn’t done that day.  As I've grown in age, experience and value in the marketplace I realize that everything is never really done. Success is moving through the list and enjoying every step along the way. 🙂 

As a budding writer years ago I would struggle to put some thing, any thing, on the page and felt a total loss for words.  Now this might sound shocking to anyone who knows me well but yes, I did lack words and didn’t know what to write about. A secret tip that always worked was to change my environment.

Go somewhere else!

I’d go grocery shopping, run errands, or even go to the coffee shop for a date with my sons who were teens at the time. Maybe I’d clean a room, do a load of laundry, take a walk or do something with my pets. It worked every time… on the way home the ideas would be flowing and I’d get the writing started and finished.

Something to consider is this- was it the change of scenery that caused the words to flow again or was it that I just ‘did the next thing?’

Momentum is what you want in your business and getting momentum in your life will help considerably. You might not always know what the next thing is but the key is to never get stuck, never give in, and never back down.

Remember this saying the next time there’s a challenge- no matter what it is:  “Do The Next Thing”!

With love,

Sandi Krakowski

#BEMORE

 

 

 

 

 

 

 

 

 

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Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales

By | Auto Responders, Blog, Classes, Coaching, Coaching, Email Marketing, List Building, Marketing Points, Offline Marketing, PPC, SEO, Social Media | One Comment

woman on phone

Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales

By: Sandi Krakowski

Have you noticed a shift in how people communicate?

No one wants to talk on the phone anymore!

Even when it's a friend or family member calling, talking on the phone all day is no longer desirable!

Most people do not want to answer the phone when someone they know calls. They'd rather talk to them online through social media, email or texting. So how can someone who is trying to build a business use the phone to do so? Or would a better question be, do you have to use the phone like we used to in years past to grow your company?

We can't do cold calling and phone prospecting like we used to be able to do it. As someone who has personally dialed more than 30,000 leads myself in my years of phone prospecting, it is my belief that we either have to step up- or step out, when it comes to using the phone to build our business. (Yes! I have phone logs and lead lists to prove I DID that many phone calls! Wild huh?)

If people don't want to answer the phone when a friend calls what makes anyone think they'd want to talk to a complete stranger?

Currently, A Real Change International has a client base of over 1.5 MILLION customers. News flash! We don't have phones ringing non-stop, we don't have a call center and we don't have employees falling like flies because they are worn out with whining customers. Most of our clients speak to my team of staff through either email or social media. Answers are fast and easy – everyone is happy. This is the new way to do business. Our customers tell us all the time they love it!

When you build a company, one of the biggest keys to success is staying relevant to where customers are currently. If customers don't want to talk on the phone, it's our responsibility as business owners to put up systems so that they can contact us in a way that they feel most comfortable. It's obvious that social media is where people want to communicate in the year 2014. 

Having someone active at all times through email and social media gives our clients a high level of security and trust when doing business with us. Here at ARC, we do have a phone line where someone can be reached during normal business hours. But most of our clients reach out to us through email and social media, as their preferred means of communication.

This same method can be in place if you are running a business that requires a lot of phone prospecting or calling. One of the best ways to get through to a gate keeper is to build a relationship with them online! By doing some initial connection with a client's assistant or secretary through Facebook, Twitter or email, you'll not only be welcomed when you call by phone, but you'll be invited! 

Social media and email are great ways to 'warm up' a lead or to even do your sifting. When I was prospecting years ago for a direct sales company, I would send out initial emails that asked all the right questions to get my clients to reply back to me. These are some of the same things we do today with every person who joins our email list and the results are amazing!

Rather than having hotel meetings, many people online are now hosting tele-classes, info summits that are run virtually and even Skype Chat video parties!  In the same way social media and email have made it much more easy to connect with people and start a genuine conversation quickly.

Disconnect your phone a few hours per day and start making relationships with prospective clients through social media. This is how I was able to make a solid 7-figure income in my copywriting business, too!

Social media and email are how most people prefer to communicate. Go to where your client is, speak their ideal language and closing more sales will be easier than ever!

Come join me on Twitter and let me know if you are already using social media to build your business! I'd love to hear how it's going for you! Connect with me here: http://www.twitter.com/sandikrakowski 

Whatever you do, remember this- People love to talk to those who care and make them feel special. Social media is one of the best places to make that happen!

Sandi Krakowski

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