Category Archives: Book

keywords hashtags sandi krakowski

The Most Robust Search Tool For Keywords, Hashtags & Finding People Through Social Media

By | Blog, Book, Classes, Coaching, Email Marketing, List Building, Marketing Points, PPC, SEO, Social Media, Wordpress | No Comments

keywords hashtags sandi krakowski

The Most Robust Search Tool For Keywords, Hashtags & Finding People Through Social Media

Today I'm sharing how to find your ideal clients right where they are through social media.  This one tool revealed in this episode can connect you with people who not only need your products and services, but they are already talking about them through their posts on a daily basis!

Keywords and hashtags are a bloggers best friend! When used correctly you'll create a SWARM of fresh targeted traffic. The search engines seek out good content that is being consumed on a daily basis by regular traffic. The more targeted traffic, the higher you go into the search engines and the more clients you get! It's a BEAUTIFUL thing!

Watch episode #57 NOW and let's make your blog go viral, very quickly! I'm also going to show you how to use keywords and hashtags through social media so people can find you fast!  Guess what?! MORE targeted traffic!

Let's watch NOW!


Purpose and Vision

Chasing Your Dreams With A New Focus

By | Blog, Book, Coaching, Email Marketing, List Building, Offline Marketing, PPC, SEO, Social Media, Wordpress | One Comment

Chasing Your Dreams With A New Focus


By: Sandi Krakowski

My body hurt. I'd done my time, the body fat was below 4% and the workouts had paid off. No carbs had entered my body for more than 10 days and the lack of water had created the final 'sharp edge' I needed.

Walking on stage that day, in the Mount Pleasant Body Building Championship, I knew that my dreams had come true. Overcoming every mind game and trick, forcing my body beyond it's own emotions and feelings, it had obeyed and gone beyond all of my expectations. My tan, lean and ripped body became my trophy and I'd earn a huge one at the end of the day. Ribbons placed around my neck for the best arms, most ripped abs and biggest back had given me cheers and honors beyond anything expected. 

That night as I lay in my bed in the hotel room, the pizza and beer I had consumed bubbling in my belly, you'd think I was floating and living in a dream enclosed bubble. But that wasn't what I felt. The push to go forward, find a new challenge, reach another level burned within me. Satisfaction was not what I experienced. Rather, a burning hunger for more and more and more was still raging inside of me.

This led me down the road of using steroids, bringing into my body some unnatural substances that I would later be so ashamed to admit. My choices were fueled by a self-consuming fire that would never let up…. to be the best. My bones would later ache because of those choices. Disease would fill my body because of the poison I had let into my mouth, my bloodstream and into my DNA.

I've walked through a lot of forgiveness and releasing to even be able to share this moment with you.

Let me make it very clear right here and now, that was not the first passion I pursued or the first challenge that became everything I would breathe, live and move towards. Big businesses, perfection as a mother, aiming to be the best wife who ever lived and more were equal pursuits that I ran after. Sadly, none ever gave me what I wanted.

"I can't get no satisfaction" was more than just a song in my life. It became my life. Until God realigned my heart, my mind and my passion to seek after things that were greater than me and quite frankly, didn't even involve me.

When making profits in business meant being able to rescue more babies out of starvation it became very apparent to me that any choice of 'retreat' and 'rest' would mean lack of food for them. As I sought to be better in my career, become a better person, get past my own pain, trauma and abuse and become all that I was designed by God Himself to be, the reality became, "It is not about you, Sandi."

Where does your dream world lead you? Is it a bigger house? A faster car? More sex in a relationship that is always perfect?

What are you willing to do to get there?

I'm not saying nice houses, fast cars and hot passionate sex inside of marriage is wrong. Frankly the third one is a gift from God and one that more married couples need to enjoy, as often as possible. *wink* But the truth be told, even hot sex in marriage can't satisfy when you don't know who you are or what you were designed for.

My friends, pay very close attention to your thoughts.

Because of my own disbelief and my own lack of confidence, years ago I attracted voices and people into my own life that would encourage me to only go so far, but to never compete with the experts. I was NOT allowed to be an expert. My own lack of belief in myself and my destiny brought in leaders who helped me get so far, but don't ever go beyond that. It didn't matter if it was in the religious world, the business world or wherever they showed up- they all gave me the courage to move far and wide, but to never go to expert. Never.

I blame no one for this sad reality.

It was just like all the other dysfunctional relationships I created in my life who conveniently helped me to fulfill my belief that going so-far was good enough.

Today-I have a very personal, pointed and strategic question to ask of you. 

What is your dream all about?

And who is it for?

It has to be bigger than your mortgage payment and just catching up on your bills. 

Whether you realize it or not God loves you, celebrates you and has a dream in your heart that was ignited when you were first born. With the very first cell that was created inside of your physical body…. a dream was planted. Life has watered and fertilized that dream. And of course… it most likely has also trampled on it. But that is a part of the plan.

ANY dream worth pursuing has challenges.

There will be conflict and chaos. That's what makes it so worth it. When you see it come to reality you'll have memories of all you've gone through to get there. You'll remember all the tears, the doubt, the fears and every step it took to get there.

My desire is to see you move forward in your dreams.

But I have to tell you here and now, it will take work. You'll need a good mentor. You'll need a community of like-minded people to support you, love you, encourage you along the way.

Who do you have?

If you're still alone in this pursuit, we're here for you. We are here to help you every step of the way. But you, my friend, have to move forward. You have to do the hard work.

You, and you alone, have to slay that dragon all on your own.

What do you say?

Are you willing to live a life that goes beyond yourself? I hope so. Because if you do, it will be a life bigger than a dream!

With love,

Sandi Krakowski

Sandi Krakowski, Facebook Marketing Expert

sandi krakowski business tips

Business Is Just A Big Game….. Or Is It?

By | Auto Responders, Blog, Book, Coaching, Coaching, Email Marketing, List Building, Offline Marketing, PPC, SEO, Social Media, Wordpress | No Comments

Business Is Just A Big Game….. Or Is It? 

By: Sandi Krakowski

We’ve all heard the saying, “Business is just a game, break the rules and you’ll win!” 

Or maybe this one resonates more with you, “Business is just a numbers game, get enough numbers into your game and you’ll get more in your bank account.” 

When we built our first business life was my teacher, the integrity that we lived daily was how our customer service department was built. We didn’t cut corners, operate without ethics or serve ourselves to build a $ 4.5 million dollar company. Our customers always were and always will be our focus.

Are you building a customer focused business or are you simply working to make money?

A customer centric company creates a mission statement with core values that are upheld in all areas of the business operations. It is these core values that make it possible to create the best products, have the best practices and create insane results in your business!

These core values dictate what businesses will be partnered with, how business is conducted in all situations and what the primary focus is within the company and amongst its team members.

You can view the mission statement of A Real Change International by clicking here. 

Our focus is to help people create an extraordinary life, business and income with ordinary tools, both online and offline. Our purpose is to serve our customers with excellence and to uphold our core values every single day.

This mission statement has caused me to seek out the best staff and team members. It's also required that I fire a few people. Our mission statement has caused me to turn down millions of dollars in the last several years from those seeking to ‘do business’ and gain "private exclusive rights" on some of our products.

The notion that a business is a game indicates that one doesn’t have customer focused core values. The business becomes a mere pursuit of money. Chasing money as a goal for building a business is a very hard process. Go collect unemployment! It will be much easier.

But seeking to serve and be the best you can be, with your service to your customers, gives your business a higher purpose that will propel all that you do forward!

Don’t get me wrong…. Before you think I don’t enjoy the challenge of business, the desire to grow big and profit wildly, I do, I absolutely love it!  But the thing that gets me up in the morning, causes me to keep my heart, mind and spirit in alignment with the core values that God planted in me a long time ago, goes far beyond closing another sale and making money. It is 100% geared around the desire to improve the quality of life, business and income of our customers.

Years ago I heard people in business say that anyone who could fog a mirror was a potential prospect.  This made me feel slimy and unethical. Knowing that not everyone was qualified to work with me or would even want our products, I rejected such a philosophy. Rather, our focus was on serving those who were our ideal prospects better than our competitors, adding core values that made it easy to do business. This has always profited my companies handsomely!

What is a customer-centric company anyway?

A company that is focused on serving the customer first, is a customer-centric organization. They are aware of what the competition is doing. They are mindful of what other leaders are doing in the marketplace. And….They don't seek loopholes to get into niches where they have no skill or track record.

When your customers become your primary focus you are very careful what you’ll position yourself as an expert in. It would be contrary to your core values to position yourself as one with expertise in something you have very little experience in.  This is why a mission statement is so critical. It’s about more than money, and honestly, will give you a slight edge that will triple your profits if you do it right.

These governing principles must align with our core values and help us in making sure we are giving our best at all times to our customers.

So what makes this belief that ‘business is just a game’ so wrong?

It’s only focus is how can I win and many times, sadly, it will cut any corner it can to win. It doesn’t consider the long-term goal of business building and is typically only looking at numbers.  Quality of life in the business, healthy relationships amongst the staff, a great reputation in the marketplace, is not typically a driving factor.

So…..Where are you when it comes to your goals for business? 

Is the bottom line your only focus? A business built with the sole purpose of making money is a business that will either never reach its goals or implode as soon as it gets there.

Build a business with a mission statement in place. Uphold that mission statement when making decisions for your company. Refer to this mission statement when hiring and firing.

Remind yourself of this mission statement when choosing JV partners, sharing your list and choosing your mentors.

A customer-centric company will be the happiest most profitable business you’ve ever built

Thank YOU for being a part of ours. :)

With love,

Sandi Krakowski

sandi krakowski