Category Archives: Coaching

Will This Work? Jumping In With Both Feet As A New Business Owner

By | Blog, Coaching, Email Marketing, List Building, PPC, SEO, Social Media, Wordpress | No Comments


Will This Work?

 Jumping In With Both Feet As A New Business Owner

By: Sandi Krakowski


When we start a new business so many questions can run through our mind. Things like: 

“Will this work?”

“Is this something I can make money on?”

“Should I be doing this?”

…..are just a small sampling of the common questions that can plague the new business owner. Imagine if you will, that there is a coach who knows everything. They can just look at an idea and know if it will fly. Let’s say there is such a coach who anyone can bring their their business plans to. This person is able to tell others, “Yes that will work and be very profitable” or “No that’s a failing idea and that won’t work at all.” Such a coach, if there was one, would dominate the marketplace and be the “Go To” person of all business owners. Rest assured, there isn’t such a person. No one knows what can work or not work, what will be profitable and what will not just by reviewing documents and ideas from beginning business owners. 

Back in reality however, there are a few things every new business owner must take into consideration before putting their eggs into one basket believing their great business idea is going to build millions-

1. Market Research– it’s so important to know the climate where you wish to launch your business. Here’s a big key- is it being done by someone else already? If it’s not, there’s a very good reason for that. Because it won’t work! You want to find successful and profitable business models and then add your unique attributes and ‘spin’ to things. This is how you come up with a million dollar idea. Do something others have done but do it so uniquely YOU go farther! 

Let’s say you want to sell lambswool baby rugs for inside of a crib. My son had one of these as a little guy and it was very beneficial to him. It helped him sleep longer, have less tummy issues and he grew up loving it even late into life. Today, he even has a lambswool pillow case!

Begin doing research on where these lambswool items are being currently sold. Look at all the websites you can find. Do research that leaves no stone unturned. (like hours worth, not just one day!) Become so familiar with what is out in the marketplace with your perspective niche that you can tell the pros and cons in your field. 

Who is the best? What are the mistakes people are making? What are customers asking for? This can lead you to something very unique. Find the need that people have and if it’s within your ability to do so, fill it. Give an excellent experience with the purchase. Offer incredible customer service. Really care about your customers. This my friends is what a good business is made up of. 

2. Current Demand – Can you fix a problem and do it in such a unique way that everyone wants to be a part of it? Take fitness, for example.

Fitness is common, right? But dancing and doing choreographed kickboxing moves are not! Chalene Johnson has created many videos and DVD’s that BeachBody sells all over the world. She took a common thing- fitness and dance and created an uncommon solution. It’s fun and people love doing it! (Including yours truly!) 

Here’s another one- Teaching people how to blog, use WordPress and build a website with a small budget is not uncommon. But most of the current training venues out there, courses, books, DVD’s and videos, are all full of ‘geek speak’ that confuse people half to death!  We decided to “KISS- Keep It Simple Silly!” and have been hugely successful with our step-by-step courses that range from WordPress, to Web Copywriting, to Email Marketing and more. Growing a business with more than 80,000 clients in under 9 months we started and that later grew to over 1.8 million clients PROVES it was an ‘in demand and a unique offering’ people love!

3. Financial Considerations– It makes me very concerned when people purchase training courses and business opportunity kits like they do a lottery ticket. Now I’ve built businesses and pulled myself out of massive debt, but this is different. Making a decision to buy a business opportunity so that you can work hard real fast and pay off your past due bills is really not wise if you’ve never run a business before… or worse yet know nothing about business.

Learning to develop your marketing skills, write amazing copy, how to speak to your ideal client, write a blog and market any product is more important than anything else you could learn.

It’s going to take some money to learn marketing and start a business, so be prepared to invest some money. But if you put your marketing training above anything else it has been my experience that people begin to earn a profit MUCH more quickly than if you put it last. 

 Many new business owners get so caught up in the idea phase of business they forget that more important in all of your business building activities is Marketing. Even a ‘brilliant’ idea can fail if marketing is not done correctly. Sometimes a ‘not so good’ product can do well when marketing is done amazingly!

This is one of the biggest reasons why I created my entry level of our Inner Circle Mastermind, where the focus  of our program is marketing. It’s not a website assessment, audit, counseling session for dreams or hand holding to creating new ideas- it’s a strategic step by step online marketing mentorship putting into the hands of a beginner the keys they need to market and be successful online, QUICKLY.

When we understand what it takes to get a website up and running, how to craft a great opt in offer, write auto responders that build rapport and connect for us with our prospective clients 24/7, write newsletters, create amazing sales page and set up a shopping cart- the reality is this- we’ve now covered the hardest part that so many people miss. Finding the right product or service is actually much easier!

When we get our marketing in order, and we we learn how to launch something into the marketplace, find our ideal client, create a tight-knit growing list, offer and message, than the issue becomes, “What do we sell?”  Far too many times people spend most of their time in product development phase and they present something to the marketplace without any marketing abilities or without even knowing if the market wants what they have. Worse yet, they have NO ONE to sell to.

“Will this work?”  It’s the question every business owner asks themselves. A better question would be, “Do I know how to market this?” Now that you know what to begin in your online business career, finding the ideal product and service will be a lot easier. Because a big part of marketing is finding your ideal client and everything they need.

With love,

Sandi Krakowski









Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales

By | Auto Responders, Blog, Classes, Coaching, Coaching, Email Marketing, List Building, Marketing Points, Offline Marketing, PPC, SEO, Social Media | One Comment

woman on phone

Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales

By: Sandi Krakowski

Have you noticed a shift in how people communicate?

No one wants to talk on the phone anymore!

Even when it's a friend or family member calling, talking on the phone all day is no longer desirable!

Most people do not want to answer the phone when someone they know calls. They'd rather talk to them online through social media, email or texting. So how can someone who is trying to build a business use the phone to do so? Or would a better question be, do you have to use the phone like we used to in years past to grow your company?

We can't do cold calling and phone prospecting like we used to be able to do it. As someone who has personally dialed more than 30,000 leads myself in my years of phone prospecting, it is my belief that we either have to step up- or step out, when it comes to using the phone to build our business. (Yes! I have phone logs and lead lists to prove I DID that many phone calls! Wild huh?)

If people don't want to answer the phone when a friend calls what makes anyone think they'd want to talk to a complete stranger?

Currently, A Real Change International has a client base of over 1.5 MILLION customers. News flash! We don't have phones ringing non-stop, we don't have a call center and we don't have employees falling like flies because they are worn out with whining customers. Most of our clients speak to my team of staff through either email or social media. Answers are fast and easy – everyone is happy. This is the new way to do business. Our customers tell us all the time they love it!

When you build a company, one of the biggest keys to success is staying relevant to where customers are currently. If customers don't want to talk on the phone, it's our responsibility as business owners to put up systems so that they can contact us in a way that they feel most comfortable. It's obvious that social media is where people want to communicate in the year 2014. 

Having someone active at all times through email and social media gives our clients a high level of security and trust when doing business with us. Here at ARC, we do have a phone line where someone can be reached during normal business hours. But most of our clients reach out to us through email and social media, as their preferred means of communication.

This same method can be in place if you are running a business that requires a lot of phone prospecting or calling. One of the best ways to get through to a gate keeper is to build a relationship with them online! By doing some initial connection with a client's assistant or secretary through Facebook, Twitter or email, you'll not only be welcomed when you call by phone, but you'll be invited! 

Social media and email are great ways to 'warm up' a lead or to even do your sifting. When I was prospecting years ago for a direct sales company, I would send out initial emails that asked all the right questions to get my clients to reply back to me. These are some of the same things we do today with every person who joins our email list and the results are amazing!

Rather than having hotel meetings, many people online are now hosting tele-classes, info summits that are run virtually and even Skype Chat video parties!  In the same way social media and email have made it much more easy to connect with people and start a genuine conversation quickly.

Disconnect your phone a few hours per day and start making relationships with prospective clients through social media. This is how I was able to make a solid 7-figure income in my copywriting business, too!

Social media and email are how most people prefer to communicate. Go to where your client is, speak their ideal language and closing more sales will be easier than ever!

Come join me on Twitter and let me know if you are already using social media to build your business! I'd love to hear how it's going for you! Connect with me here: 

Whatever you do, remember this- People love to talk to those who care and make them feel special. Social media is one of the best places to make that happen!

Sandi Krakowski

Word For Today January 14, 2014: Obligation & Doubt Are Poor Motivators

By | Blog, Coaching | No Comments


Word For Today January 14, 2014:  Obligation & Doubt Are Poor Motivators

There are many reasons people give for wanting to start their own business. When I ask a new business owner what is their "WHY" and the real thing motivating them to move forward in this new venture, I'll hear things like:

  • I'm tired of working for someone else
  • It's time for me to give back
  • My time isn't my own and I want it back now
  • We need to make more money
  • I have to find my destiny and where I fit in
  • To make up for all I lost and help others

​As you glance quickly at the list above, do you notice something in common? In interviewing, coaching and working with hundreds of thousands of small business owners and the more than 2 million people we reach each month in our client base, I've begun to see a common motivation in new business owners that not only scares me, it makes me curious. Thoughts like, "When did this start? What makes them think this is normal?" start going through my mind.

So I put on my 'Scientific Research" hat and did something I rarely do and most times, don't even enjoy doing. I went and watched a lot of videos from different 'gurus, experts and leaders' online and turned my ear inward, seeking to 'read their mind' if you will, as they explained WHY they do what they do and HOW they started. Why do I dislike doing this so much? Because watching my competitors only makes me weak. Studying my customers makes me strong. I don't enjoy watching the role playing, smoozing, manipulation, unbelief and other things alot of company owners do. I also don't like to study what really great business owners are doing UNTIL I spend more time studying my customers. On this assignment, I was only looking for where these scary motivators were coming from.

And….. There it was. Plain to see.

Conversations began to go on repeat, from one expert to the other, over and over again. 

  • I struggled with this and wanted to give back now that I've found freedom.
  • I was tired of this and made a decision to never be this way again.
  • My serving others is my attempt to make up for all the time lost.
  • I felt it was my obligation to enlighten others so they don't have to struggle as I did.

Sounds good so far, right?  I mean, it's all about serving others and helping them once we've succeeded, isn't it?

I began to pray and ask God WHY I felt such a heavy burden as I watched these videos and why, in my desire to be the best reflection of the Kingdom of Heaven in business, I felt a heavier burden in trying to lead people. The words that came back to me were very clear:  obligation and doubt.

WOW. It was almost as if the wind had been knocked out of me. God does that some times. The word He gave was not only for me to share and teach, apply in my own life and to write on, but it was for many, not just a few. It was governmental, not just for my culture.

When a word is governmental that means that it is for ALL people in ALL areas of the sphere I influence. It is not just a personal thing God is attempting to work out in my life. It's a corporate thing God wants to work out in many lives and He wants to use me, if I will be obedient and humble enough to take on the assignment, to help set many free from a false belief that has caused many to stumble.

Obligation by definition meansan act or course of action to which a person is morally or legally bound; a duty or commitment.

Doubt by definition means: a feeling of uncertainty or lack of conviction.

My mind began to ask question. I searched for the answers. That's how I process things. Big picture to detail. Now, go detail to big picture… and back again.

Neither of these things are something a leader shouldn't have in their life, are inherently evil and should be avoided at all cost. We all, as leaders and especially as business owners, have obligations we must fulfill. I must pay my employees payroll every week if I expect them to keep working for me. Doesn't matter how much they love me, love their job and the purpose of our corporation, if I don't pay them, they won't stay. We all get that.  Doubt is also very common and it's not always a bad thing. I asked Marcus Lemonis, business man, star of the TV Show "The Profit", who owns a multi-billion dollar producing empire, Camping World, if he ever doubts on Twitter recently. His reply? "All the time." So doubting is NOT something anyone who is starting a business, running one and is hugely successful in will ever be exempt from. 

So what do you think God might have meant by 'obligation and doubt'? Here are my thoughts and what I believe He showed me that can benefit all of us.

Faulty Reasons To Start A Business That Create A Heavy Burden

1. Obligation is a poor motivator: When we start a business because we feel obligated it will quickly become not only a poor motivator but it will become a huge distraction. Wanting to give back is great. Feeling like you HAVE to give back is not. Being inspired to motivate others is awesome. Feeling like you have to make up for lost time, get back what you lost and find your place in the world doing so is not a good sign in a business owner.

When we see people overworking, jumping from one thing to the next, constantly under stress, destroying every attempt at success they ever start, obligation could be the reason they can't sustain what they're growing.

Fulfill your obligations, please. Don't build a business because you feel obligated to. That's called debt and it's never a powerful motivator.

2. Seeking success to destroy the doubt: If you are chasing success in any area of your life because you believe that once you 'get there' wherever there is, defined by the measure of success you're chasing, all doubt will disappear, just quit now. With every promotion comes struggle. With every level of authority God gives you, comes responsibility. Each new level brings on a new challenge of doubt greater than the last. If you can't even get enough courage up to do regular posts on social media because you're so plagued with doubt, do yourself a favor, and get a job. You'll never survive the first time some self absorbed nutcase writes you a tweet and rips you to shreds to his 21 lone followers. You'll have a panic attack the first time someone in influence says something negative about you.

Seeking to remove doubt by finally attaining a certain level of success is as toxic and dangerous as thinking you can hit an ideal weight and finally never feel fat again, or battle the self accusing voice in your head. No, that's the motivator of an anorexic or bulimic person. The question becomes, "How skinny or fit must one be for that voice to finally leave forever?" I battled with anorexia in junior high. Let me break it to you easily. This is painful for me to say. When one of my teenaged friends died of an overdose of diet pills, did she finally no longer struggle with doubt? Yes. Because she was dead, my friends! But as long as she chased the perfect weight, and even when she got to 93 pounds, it was NEVER enough. And it will NEVER be enough for you either, if you're chasing success to silence your doubts. Doubt never leaves. Learning to conquer the doubt, overcome it daily and do what you fear is the sign of a Champion. 

3. Trying to gain lost time by helping others: This one is crafty and at first glance it looks pretty good. Helping others and giving to others the knowledge that you have attained through your journey is a noble and upright thing. Books are written with this motive. Best selling seminars are sold out with this cause. It is important to glean wisdom from those who have gone before you, so you can have a shorter learning curve and gain from their pain. But trying to gain lost time never happens.

You and I can not ever get back what we lost. We can't keep score in life and think that one day, we can repay, and finally have peace. We'll never find our place getting back lost time, we'll never heal relationships going back and getting lost time back into our lives and we can't live free in our future because we got back anything.

Freedom is in the now.

We must forgive and let go. We must release and not repay. We must cancel and not expect repayment. Trying to gain lost time by helping someone else is akin to addiction at the root level and very dangerous. Please, someone show me the math equation and RX for that:  I helped so many people and that finally equals all I lost, so now we're even. I'm free. This is danger at a new level and leads thousands of people into disassociation, role playing and incredible pain every year.

Now that I've dropped a few big bombs from heaven on what we shouldn't do as we start a new business, let me be an encouragement to you on things that DO work and SHOULD be your motivating force for being the best you can be, in every area of life.

Your life is worship and so is your work.

Doing everything unto God, who loves you, accepts you and is for you, not against you, is the best business practice I could ever pass onto you. Don't let the world define you. Stop giving power to your past and staying in prison. You don't need to get back what you lost. You need to #BEMORE today, now.

Recently someone I love very much came to me in tears and regret. They saw their life flash before them in a few short moments and they realized they had not spent the time they should have and wished they had with people they love. Life is a battleground my friends, not a playground. This person regretted not spending more time with siblings, their friends and just people in general.

Ironic. They forgot in a quick minute all the things they had overcome during the last few years. They forgot the new life they had created and the incredible life they were living NOW. In just a few moments of regret, they forgot that the people they wished they had spent more time with were right there, in front of them, ready to be connected to them, now. But regret had flung it's invitation and this person was drinking the deadly poison all the way to the bottom of the glass.

"YOU need to learn how to fight", I told this loved one. "Don't you ever forget that my past is filled with things I regret, didn't do right, made mistakes in, wished I could redo and things that could make me discouraged if I began to really ponder them in depth. But THEY are under the cross. They've been buried. I've made an agreement with God to not dig them up. TODAY is what matters. What I do IN MY FUTURE is what will write the rest of the story."  We both hugged and realized, God had stepped in and regret had left the room.

Build your business because you want to offer the wonderful life you've had the privilege to live to others simply because of love. Put your love on and keep it on. When things get tough and you feel like you're losing your way, don't let obligation, doubt, fear or worry motivate you. SLAY THAT BEAST…. and keep love on. Keep your commitment on. Follow through on your words. Follow through on your assignment.

Do things that you know you can do well and do them for the world, unto God, as a love gift, not a burden you must repay. Becoming a prisoner is not a wise way to build a business and trying to 'give back, gain back and finally have' is a poor motivator for a business.

YOU are a gift to the world. God wants to do big things through you. But it cannot happen and will not happen looking back. It will only happen moving forward. 

All of life on this planet thrives to move forward. 

Powerful Motivators For Starting A Business

1. You are really good at something and can add value to the lives of many. Rabbi Daniel Lapin, in his best selling book, "Thou Shalt Prosper" teaches a profound biblical concept that if applied to the world as we know it today, would change everything. Here it is:  Add value to everyone you meet. Bring value to people's lives. If you work for someone, you're not there because you believe in their mission, although you might. You're not there because you love the CEO and their dreams, but you might. You are there, on assignment, with ONE PURPOSE and that is:  Add value to the company so that the company can add value to the world.

2. The world needs what you offer. Find a need and fill it. In copywriting I teach that we have to find the URGENT pressing problem and then fix it with a solution that is so unique, so ultra-specific and with feedback from so many people that it's a no brainer, YOU are the solution the marketplace needs. This is not arrogance, it's good business. GOD cares about good business.

When we go to work, as a CEO or employee, the way we work is worship to our Heavenly Father. How on time we are, when we follow through on tasks, when we do what we've been hired for and do it to the BEST of our ability means a lot to Him. Being the best in your field so GOD looks good is a holy pursuit. Being the best in your field so you feel good about yourself, feel like you're helping, giving back, finally gaining time lost, making up for something and repaying is a work of the flesh. The Bible says all works of the flesh are dead. Stop pursuing them in business.

3. You are willing to take responsibility with your authority. So many people want the favor of God. No… let me rephrase that. They don't want the favor of God, they want FAVORS from God. You know, special treatment, feeling like they are God's favorite and are treated better than anyone else. The favor of God on your life is a death sentence. It's death to all you hold and aspire in exchange for all that God wants done. It's an allegiance to an assignment for the benefit of others. It will be the most painful thing you ever submit to and it will be the most exhilarating, fulfilling life you could ever live. With favor from God comes responsibility. We cannot have it any other way. No way around it.

One of the biggest problems we have in our society today is that people want authority, the place of leader and to be 'in charge' without ever taking responsibility. We see parents trying to play the role of leader in the home but won't take responsibility. We see this in business, government and more. Remember this: Authority without responsibility is a pathway to ruin. Every time.

If God gives you a business idea that would benefit many, take responsibility for your life and work on your own stuff. You will get to a point where creating your 'best life' because 'this is how you want it' must be laid on the altar and chasing what YOU want life to look like must be surrendered to what HE has created you to do. Ironically? It will create the best life you've ever lived and it will be the most incredible path of your life. But along the way, it won't feel like it, look like it or even resemble such a thing. THIS is called 'walking by faith'. And faith works, at work.

My friends, it is my mission and desire to awaken a generation so they know that not only does God care about us, but He wants to be involved in every area of our lives. This article started because God gave me a word. If it helped you at all, don't thank me, thank Him. If it ministered to you, met a need in a deep place, while I love and appreciate all of your kind notes, the One you should write a note to is Him.

YOU are worth loving and faith belongs in your workplace. 

With love,
Sandi Krakowski 

Sandi Krakowski