Your Guarantee Is About More Than Money
Your Guarantee Is About More Than MoneyBy Sandi KrakowskiThe first time. It's a full gamut of emotions. You might judge yourself, check your copy, feel like you've failed or worse yet, be mad. Furious! You might even want to challenge the situation! What am I talking about? The first time someone asks for their money back.If the first place you look is your bottom line, I'm going to challenge that perspective today.Reading through the archives of our newsletters it doesn't take a rocket scientist to realize that we're serious about our customers and passionate about what we do. A casual reading of our mission statement shows that our focus is always our customer. Delivering the best service, at the best prices, with the best guarantee. It's a business plan with a long term focus and it's [...]