/Coaching

Your Guarantee Is About More Than Money

  Your Guarantee Is About More Than MoneyBy Sandi KrakowskiThe first time. It's a full gamut of emotions. You might judge yourself, check your copy, feel like you've failed or worse yet, be mad. Furious! You might even want to challenge the situation!  What am I talking about? The first time someone asks for their money back.If the first place you look is your bottom line, I'm going to challenge that perspective today.Reading through the archives of our newsletters it doesn't take a rocket scientist to realize that we're serious about our customers and passionate about what we do. A casual reading of our mission statement shows that our focus is always our customer. Delivering the best service, at the best prices, with the best guarantee. It's a business plan with a long term focus and it's [...]

The Legal Side Of Copywriting, Marketing, Email Marketing and More

The Legal Side Of Writing (AND Teaching) For Your BusinessBy: Sandi Krakowski When I began my first business it was important to understand trademarked names, phrases and logos. We had over 400 kitchenware products we were drop shipping and while most vendors and dealers gave us unlimited permission to use the graphics and images in our online and printed catalog, some required that we only use 2-3 images at the most. This occurred when a vendor also sold the product we purchased from them for resale on their own company websites or catalogs. Limited use is the phrase for only permitting someone to use images and descriptions in a limited way.  Many times I used the phrase, "The Art Of Bread Rising" in my marketing and was advised several times to have this trademarked or copyrighted. We never did [...]

Will This Work? Jumping In With Both Feet As A New Business Owner

  Will This Work? Jumping In With Both Feet As A New Business OwnerBy: Sandi Krakowski When we start a new business so many questions can run through our mind. Things like: "Will this work?""Is this something I can make money on?""Should I be doing this?".....are just a small sampling of the common questions that can plague the new business owner. Imagine if you will, that there is a coach who knows everything. They can just look at an idea and know if it will fly. Let's say there is such a coach who anyone can bring their their business plans to. This person is able to tell others, "Yes that will work and be very profitable" or "No that's a failing idea and that won't work at all." Such a coach, if there was one, would dominate the marketplace and be the [...]

Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales

Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales By: Sandi Krakowski Have you noticed a shift in how people communicate? No one wants to talk on the phone anymore! Even when it's a friend or family member calling, talking on the phone all day is no longer desirable! Most people do not want to answer the phone when someone they know calls. They'd rather talk to them online through social media, email or texting. So how can someone who is trying to build a business use the phone to do so? Or would a better question be, do you have to use the phone like we used to in years past to grow your company? We can't do cold calling and phone prospecting like we used to [...]