/Email Marketing

Why You Don’t Want To Be On The First Page Of Google

Why You Don't Want To Be On The First Page Of Google    When you build a business online the most important thing you should be doing every single day is building your list. Your house list influences the value of your company and it gives you the power to grow on command. Without a list you’re pretty much guessing as you go.  Serious business owners build their list, have a marketing strategy they follow and create products to increase their profits in a passive way. So it would seem obvious that you should also have a goal to end up on the first page of Google, right? Not necessarily. Years ago when people paid for PPC ads as the foremost way of marketing online this might have been a great target- get a [...]

Your Guarantee Is About More Than Money

  Your Guarantee Is About More Than MoneyBy Sandi KrakowskiThe first time. It's a full gamut of emotions. You might judge yourself, check your copy, feel like you've failed or worse yet, be mad. Furious! You might even want to challenge the situation!  What am I talking about? The first time someone asks for their money back.If the first place you look is your bottom line, I'm going to challenge that perspective today.Reading through the archives of our newsletters it doesn't take a rocket scientist to realize that we're serious about our customers and passionate about what we do. A casual reading of our mission statement shows that our focus is always our customer. Delivering the best service, at the best prices, with the best guarantee. It's a business plan with a long term focus and it's [...]

5 Headline Templates to Make More Sales Today

I'm excited to introduce my readers to a new friend of mine, Ray Edwards. I've admired Ray's work for many years. He has a unique ability to teach copywriting that makes it simple and easy to execute. We're going to have him lead our Inner Circle Mastermind in August. Today, Ray is talking about headlines. Grab a pen and paper and take good notes! This one lesson can increase traffic to your website, close more sales by email, and ultimately, increase the profit in your business! -  Sandi Krakowski  Headlines are vital to the success of your sales copy.How important are headlines? So important that some of the highest-paying work in the copywriting business is creating headlines for magazine covers and tabloids. Think about it. Aren’t you sometimes at least tempted to pick up those [...]

The Legal Side Of Copywriting, Marketing, Email Marketing and More

The Legal Side Of Writing (AND Teaching) For Your BusinessBy: Sandi Krakowski When I began my first business it was important to understand trademarked names, phrases and logos. We had over 400 kitchenware products we were drop shipping and while most vendors and dealers gave us unlimited permission to use the graphics and images in our online and printed catalog, some required that we only use 2-3 images at the most. This occurred when a vendor also sold the product we purchased from them for resale on their own company websites or catalogs. Limited use is the phrase for only permitting someone to use images and descriptions in a limited way.  Many times I used the phrase, "The Art Of Bread Rising" in my marketing and was advised several times to have this trademarked or copyrighted. We never did [...]