/List Building

Your Guarantee Is About More Than Money

  Your Guarantee Is About More Than MoneyBy Sandi KrakowskiThe first time. It's a full gamut of emotions. You might judge yourself, check your copy, feel like you've failed or worse yet, be mad. Furious! You might even want to challenge the situation!  What am I talking about? The first time someone asks for their money back.If the first place you look is your bottom line, I'm going to challenge that perspective today.Reading through the archives of our newsletters it doesn't take a rocket scientist to realize that we're serious about our customers and passionate about what we do. A casual reading of our mission statement shows that our focus is always our customer. Delivering the best service, at the best prices, with the best guarantee. It's a business plan with a long term focus and it's [...]

The Legal Side Of Copywriting, Marketing, Email Marketing and More

The Legal Side Of Writing (AND Teaching) For Your BusinessBy: Sandi Krakowski When I began my first business it was important to understand trademarked names, phrases and logos. We had over 400 kitchenware products we were drop shipping and while most vendors and dealers gave us unlimited permission to use the graphics and images in our online and printed catalog, some required that we only use 2-3 images at the most. This occurred when a vendor also sold the product we purchased from them for resale on their own company websites or catalogs. Limited use is the phrase for only permitting someone to use images and descriptions in a limited way.  Many times I used the phrase, "The Art Of Bread Rising" in my marketing and was advised several times to have this trademarked or copyrighted. We never did [...]

Will This Work? Jumping In With Both Feet As A New Business Owner

  Will This Work? Jumping In With Both Feet As A New Business OwnerBy: Sandi Krakowski When we start a new business so many questions can run through our mind. Things like: "Will this work?""Is this something I can make money on?""Should I be doing this?".....are just a small sampling of the common questions that can plague the new business owner. Imagine if you will, that there is a coach who knows everything. They can just look at an idea and know if it will fly. Let's say there is such a coach who anyone can bring their their business plans to. This person is able to tell others, "Yes that will work and be very profitable" or "No that's a failing idea and that won't work at all." Such a coach, if there was one, would dominate the marketplace and be the [...]

Sometimes You Just Gotta Do The Next Thing

Sometimes You Just Gotta Do The Next Thing! Are you stuck today? Feel like the wind got sucked out of your sails?  Life happens, computers crash, projects get ruined on the hard drive and if you're a business owner, you might believe you just aren’t ‘cut out’ to do this sort of thing. My advise is just get unstuck and do the next thing. When you’re faced with a life threatening situation you don’t weigh the odds to see whether or not you’d ‘like’ to live, do you? Is there an option? The same holds true for business. Especially when you feel you're called & designed with the purpose of business in your life. Life was never created to be easy, but it was designed to be lived fully. Entering our 20th year of business, [...]