Category Archives: Offline Marketing

Sometimes You Just Gotta Do The Next Thing

By | Blog, Coaching, Email Marketing, List Building, Offline Marketing, PPC, Social Media, Wordpress | No Comments

Side view of young businesswoman drinking coffee at office desk

Sometimes You Just Gotta Do The Next Thing!

Are you stuck today? Feel like the wind got sucked out of your sails?  Life happens, computers crash, projects get ruined on the hard drive and if you're a business owner, you might believe you just aren’t ‘cut out’ to do this sort of thing.

My advise is just get unstuck and do the next thing.

When you’re faced with a life threatening situation you don’t weigh the odds to see whether or not you’d ‘like’ to live, do you? Is there an option? The same holds true for business. Especially when you feel you're called & designed with the purpose of business in your life.

Life was never created to be easy, but it was designed to be lived fully. Entering our 20th year of business, I'll admit that there are days when my brain lacks enough cells to keep up with the tasks. But having a sense of humor, a strong circle of friends and enough skill makes it easier. PLUS…. we have an incredible team here at ARC! And they ALL help with these three key components. Don’t ever try to build a business without these three things.

Let me repeat them:  A sense of humor, strong circle of friends and enough skill.

Champions don’t get stuck and pause for a week. Neither should we.

Life happens …. So what do you do when it happens in over drive? The next thing. You just do the next thing. It's not so much about getting everything done on the To Do list all at once, as it is getting it done & having the list to keep you moving. Far too many people just don't "do" when faced with challenges.

For the new business owner challenges can sometimes seem like a sign of sabotage. To the experienced business owner it's a normal part of life. Businesses have challenges, customers have challenges, the internet has challenges, human beings have challenges. To believe a successful business is one without challenges is a delusion! It’s not the challenges that are the issue…. It’s knowing what to do next.

My advice is to DO the next thing.

When I was a young Mommy and days without sleep were the norm, I remember looking at my To-Do list (because I’ve always had one, charts and the whole 9 yards) and feeling super overwhelmed. Back then my standard was ridiculous- I felt as if I was a failure if everything on my list wasn’t done that day.  As I've grown in age, experience and value in the marketplace I realize that everything is never really done. Success is moving through the list and enjoying every step along the way. :) 

As a budding writer years ago I would struggle to put some thing, any thing, on the page and felt a total loss for words.  Now this might sound shocking to anyone who knows me well but yes, I did lack words and didn’t know what to write about. A secret tip that always worked was to change my environment.

Go somewhere else!

I’d go grocery shopping, run errands, or even go to the coffee shop for a date with my sons who were teens at the time. Maybe I’d clean a room, do a load of laundry, take a walk or do something with my pets. It worked every time… on the way home the ideas would be flowing and I’d get the writing started and finished.

Something to consider is this- was it the change of scenery that caused the words to flow again or was it that I just ‘did the next thing?’

Momentum is what you want in your business and getting momentum in your life will help considerably. You might not always know what the next thing is but the key is to never get stuck, never give in, and never back down.

Remember this saying the next time there’s a challenge- no matter what it is:  “Do The Next Thing”!

With love,

Sandi Krakowski











Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales

By | Auto Responders, Blog, Classes, Coaching, Coaching, Email Marketing, List Building, Marketing Points, Offline Marketing, PPC, SEO, Social Media | One Comment

woman on phone

Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales

By: Sandi Krakowski

Have you noticed a shift in how people communicate?

No one wants to talk on the phone anymore!

Even when it's a friend or family member calling, talking on the phone all day is no longer desirable!

Most people do not want to answer the phone when someone they know calls. They'd rather talk to them online through social media, email or texting. So how can someone who is trying to build a business use the phone to do so? Or would a better question be, do you have to use the phone like we used to in years past to grow your company?

We can't do cold calling and phone prospecting like we used to be able to do it. As someone who has personally dialed more than 30,000 leads myself in my years of phone prospecting, it is my belief that we either have to step up- or step out, when it comes to using the phone to build our business. (Yes! I have phone logs and lead lists to prove I DID that many phone calls! Wild huh?)

If people don't want to answer the phone when a friend calls what makes anyone think they'd want to talk to a complete stranger?

Currently, A Real Change International has a client base of over 1.5 MILLION customers. News flash! We don't have phones ringing non-stop, we don't have a call center and we don't have employees falling like flies because they are worn out with whining customers. Most of our clients speak to my team of staff through either email or social media. Answers are fast and easy – everyone is happy. This is the new way to do business. Our customers tell us all the time they love it!

When you build a company, one of the biggest keys to success is staying relevant to where customers are currently. If customers don't want to talk on the phone, it's our responsibility as business owners to put up systems so that they can contact us in a way that they feel most comfortable. It's obvious that social media is where people want to communicate in the year 2014. 

Having someone active at all times through email and social media gives our clients a high level of security and trust when doing business with us. Here at ARC, we do have a phone line where someone can be reached during normal business hours. But most of our clients reach out to us through email and social media, as their preferred means of communication.

This same method can be in place if you are running a business that requires a lot of phone prospecting or calling. One of the best ways to get through to a gate keeper is to build a relationship with them online! By doing some initial connection with a client's assistant or secretary through Facebook, Twitter or email, you'll not only be welcomed when you call by phone, but you'll be invited! 

Social media and email are great ways to 'warm up' a lead or to even do your sifting. When I was prospecting years ago for a direct sales company, I would send out initial emails that asked all the right questions to get my clients to reply back to me. These are some of the same things we do today with every person who joins our email list and the results are amazing!

Rather than having hotel meetings, many people online are now hosting tele-classes, info summits that are run virtually and even Skype Chat video parties!  In the same way social media and email have made it much more easy to connect with people and start a genuine conversation quickly.

Disconnect your phone a few hours per day and start making relationships with prospective clients through social media. This is how I was able to make a solid 7-figure income in my copywriting business, too!

Social media and email are how most people prefer to communicate. Go to where your client is, speak their ideal language and closing more sales will be easier than ever!

Come join me on Twitter and let me know if you are already using social media to build your business! I'd love to hear how it's going for you! Connect with me here: 

Whatever you do, remember this- People love to talk to those who care and make them feel special. Social media is one of the best places to make that happen!

Sandi Krakowski

Purpose and Vision

Chasing Your Dreams With A New Focus

By | Blog, Book, Coaching, Email Marketing, List Building, Offline Marketing, PPC, SEO, Social Media, Wordpress | One Comment

Chasing Your Dreams With A New Focus


By: Sandi Krakowski

My body hurt. I'd done my time, the body fat was below 4% and the workouts had paid off. No carbs had entered my body for more than 10 days and the lack of water had created the final 'sharp edge' I needed.

Walking on stage that day, in the Mount Pleasant Body Building Championship, I knew that my dreams had come true. Overcoming every mind game and trick, forcing my body beyond it's own emotions and feelings, it had obeyed and gone beyond all of my expectations. My tan, lean and ripped body became my trophy and I'd earn a huge one at the end of the day. Ribbons placed around my neck for the best arms, most ripped abs and biggest back had given me cheers and honors beyond anything expected. 

That night as I lay in my bed in the hotel room, the pizza and beer I had consumed bubbling in my belly, you'd think I was floating and living in a dream enclosed bubble. But that wasn't what I felt. The push to go forward, find a new challenge, reach another level burned within me. Satisfaction was not what I experienced. Rather, a burning hunger for more and more and more was still raging inside of me.

This led me down the road of using steroids, bringing into my body some unnatural substances that I would later be so ashamed to admit. My choices were fueled by a self-consuming fire that would never let up…. to be the best. My bones would later ache because of those choices. Disease would fill my body because of the poison I had let into my mouth, my bloodstream and into my DNA.

I've walked through a lot of forgiveness and releasing to even be able to share this moment with you.

Let me make it very clear right here and now, that was not the first passion I pursued or the first challenge that became everything I would breathe, live and move towards. Big businesses, perfection as a mother, aiming to be the best wife who ever lived and more were equal pursuits that I ran after. Sadly, none ever gave me what I wanted.

"I can't get no satisfaction" was more than just a song in my life. It became my life. Until God realigned my heart, my mind and my passion to seek after things that were greater than me and quite frankly, didn't even involve me.

When making profits in business meant being able to rescue more babies out of starvation it became very apparent to me that any choice of 'retreat' and 'rest' would mean lack of food for them. As I sought to be better in my career, become a better person, get past my own pain, trauma and abuse and become all that I was designed by God Himself to be, the reality became, "It is not about you, Sandi."

Where does your dream world lead you? Is it a bigger house? A faster car? More sex in a relationship that is always perfect?

What are you willing to do to get there?

I'm not saying nice houses, fast cars and hot passionate sex inside of marriage is wrong. Frankly the third one is a gift from God and one that more married couples need to enjoy, as often as possible. *wink* But the truth be told, even hot sex in marriage can't satisfy when you don't know who you are or what you were designed for.

My friends, pay very close attention to your thoughts.

Because of my own disbelief and my own lack of confidence, years ago I attracted voices and people into my own life that would encourage me to only go so far, but to never compete with the experts. I was NOT allowed to be an expert. My own lack of belief in myself and my destiny brought in leaders who helped me get so far, but don't ever go beyond that. It didn't matter if it was in the religious world, the business world or wherever they showed up- they all gave me the courage to move far and wide, but to never go to expert. Never.

I blame no one for this sad reality.

It was just like all the other dysfunctional relationships I created in my life who conveniently helped me to fulfill my belief that going so-far was good enough.

Today-I have a very personal, pointed and strategic question to ask of you. 

What is your dream all about?

And who is it for?

It has to be bigger than your mortgage payment and just catching up on your bills. 

Whether you realize it or not God loves you, celebrates you and has a dream in your heart that was ignited when you were first born. With the very first cell that was created inside of your physical body…. a dream was planted. Life has watered and fertilized that dream. And of course… it most likely has also trampled on it. But that is a part of the plan.

ANY dream worth pursuing has challenges.

There will be conflict and chaos. That's what makes it so worth it. When you see it come to reality you'll have memories of all you've gone through to get there. You'll remember all the tears, the doubt, the fears and every step it took to get there.

My desire is to see you move forward in your dreams.

But I have to tell you here and now, it will take work. You'll need a good mentor. You'll need a community of like-minded people to support you, love you, encourage you along the way.

Who do you have?

If you're still alone in this pursuit, we're here for you. We are here to help you every step of the way. But you, my friend, have to move forward. You have to do the hard work.

You, and you alone, have to slay that dragon all on your own.

What do you say?

Are you willing to live a life that goes beyond yourself? I hope so. Because if you do, it will be a life bigger than a dream!

With love,

Sandi Krakowski

Sandi Krakowski, Facebook Marketing Expert