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The Legal Side Of Copywriting, Marketing, Email Marketing and More

The Legal Side Of Writing (AND Teaching) For Your BusinessBy: Sandi Krakowski When I began my first business it was important to understand trademarked names, phrases and logos. We had over 400 kitchenware products we were drop shipping and while most vendors and dealers gave us unlimited permission to use the graphics and images in our online and printed catalog, some required that we only use 2-3 images at the most. This occurred when a vendor also sold the product we purchased from them for resale on their own company websites or catalogs. Limited use is the phrase for only permitting someone to use images and descriptions in a limited way.  Many times I used the phrase, "The Art Of Bread Rising" in my marketing and was advised several times to have this trademarked or copyrighted. We never did [...]

Will This Work? Jumping In With Both Feet As A New Business Owner

  Will This Work? Jumping In With Both Feet As A New Business OwnerBy: Sandi Krakowski When we start a new business so many questions can run through our mind. Things like: "Will this work?""Is this something I can make money on?""Should I be doing this?".....are just a small sampling of the common questions that can plague the new business owner. Imagine if you will, that there is a coach who knows everything. They can just look at an idea and know if it will fly. Let's say there is such a coach who anyone can bring their their business plans to. This person is able to tell others, "Yes that will work and be very profitable" or "No that's a failing idea and that won't work at all." Such a coach, if there was one, would dominate the marketplace and be the [...]

Sometimes You Just Gotta Do The Next Thing

Sometimes You Just Gotta Do The Next Thing! Are you stuck today? Feel like the wind got sucked out of your sails?  Life happens, computers crash, projects get ruined on the hard drive and if you're a business owner, you might believe you just aren’t ‘cut out’ to do this sort of thing. My advise is just get unstuck and do the next thing. When you’re faced with a life threatening situation you don’t weigh the odds to see whether or not you’d ‘like’ to live, do you? Is there an option? The same holds true for business. Especially when you feel you're called & designed with the purpose of business in your life. Life was never created to be easy, but it was designed to be lived fully. Entering our 20th year of business, [...]

Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales

Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales By: Sandi Krakowski Have you noticed a shift in how people communicate? No one wants to talk on the phone anymore! Even when it's a friend or family member calling, talking on the phone all day is no longer desirable! Most people do not want to answer the phone when someone they know calls. They'd rather talk to them online through social media, email or texting. So how can someone who is trying to build a business use the phone to do so? Or would a better question be, do you have to use the phone like we used to in years past to grow your company? We can't do cold calling and phone prospecting like we used to [...]