Email Marketing Secrets Made Easy –Creating Rapid Response To Your Opt-In
By: Sandi Krakowski
When building your website there is one component that should be in the upper right hand corner of your online real estate that you don't want to be without it. This one critical component increases credibility, helps build rapport and determines more than 50% of your long term results… It is your Opt-In box.
Just putting up an Opt-In form and adding words like, "Sign up for our latest news!" isn't going to work. No one wakes up in the morning with a strong desire to sign up for anything, let alone another newsletter.
The only reason that someone would give you their private information, their email address, is if you in turn give them something of value at no cost.
The law of reciprocity says that when you give me something of value and it doesn't cost me anything I feel obligated to now give you something of value. Signing up for another newsletter is not really perceived as something valuable unless you are a household name. Signing up for a newsletter that Lady Gaga publishes might seem logical but if you haven't reached that level of notoriety yet (and don't worry! Neither have I!) here are some tips and strategies to increase your Opt-In results.
1. Offer a 5 page report that exposes a problem. What problem exists in your business, in your industry, in the field you are in. For example, are you an accountant? Why do people tend to lose money with an accountant rather than save it? Are there things people should know about accountants that could save them money and time? Give a report that solves a problem or exposes one. This will build credibility and help to build rapport.
2. Give away a free video or a series of videos. Offer a training that others are charging money for. Make the recording process easy for yourself but of high value for your client. Make your videos short, sweet and to the point.
3. Publishing a book? Give me a sneak peak at a chapter. Pull out a few chapters and paragraphs, add some graphics and 'tease' me with it.
4. Got a meal planning, cooking, kitchen related business? Give me an exclusive cookbook with recipes I'd never find anywhere else. Show me your speciality and give me reason to buy from you.
Sadly, far too many people assume that they just need an Opt In "form" to get people to join their list. That is not true. If it was, let me ask you this- WHY do so many people struggle to build a list?
When you offer something for free please make it valuable. Please don't whip something up and just assume no one reads it anyways. Trust me, they read it. If they liked you, trusted you and you send them crap- they will never read another thing you offer. Period. Be honest, give something of great value and they'll be loyal to you and trust you for a long time.
A few more reminders-
Your list Opt In form should be in the upper right hand corner. OR in your header at the top like we have. BIG KEY—>>>> It should be ready for your prospect to fill out above the fold of the page. Don't make them scroll down.
Give away something of huge value. Be sincere, serve and they will be so glad you did. (you'll sleep better at night as well)