Web 2.0
Any successful online marketing plan should include a proper mix of:
- Email Marketing
- Link Exchanges
- Search Engine Optimization
- Website Directory Submissions
- Article Submissions
- Forums
- Blogs
- and more!
Your website should sift out LOOKERS! If 97 % of the internet is not your IDEAL client we find the 3%!
Having a website that can answer questions, instantly give you credibility in your field, introduce who you are through video, white papers and more… it’s easy to see that if you don’t do it right- your website could be useless. Is having massive traffic the biggest goal? Not necessarily. Typically, a website that seeks a ton of traffic and a ton of visitors is a small home based or Mom and Pop type company. They try to reach the biggest net and hope someone sticks.
YOU are not the kind of business that just wants traffic!
When you are a business that is already profitable, already successful and not on trial you are not interested AT ALL in every Tom, Dick and Jane visiting your website! As a matter of fact you don’t want them to find you! You don’t want to pay your customer service, your office staff, your internet team to answer emails from people who don’t bring you any value and are dumb enough to not read your website but ask ridiculous questions about what you do! Your website needs to be for instant inquiry fulfillment, it needs to sift through prospects to find QUALIFIED business clients. Your website should be eliminating wasted time, expenses and irrelevant questions.
Your website is an employee
Your website should work just as an employee does, but better. No sick days, no vacation time, you can legally work this ‘employee’ 24/7! Your website should give more than just information. It should
- Sift
- Qualify
- Direct
Sift- Your website should sift out the lookers.
97 % of the people on the internet might not be your IDEAL client. So you are not interested in talking to the other 3% – and we can help! If you are highly selective an don’t want to work with small clients, start-ups, tight wads, mom-and-pop operations, home-based businesses, the broke and impoverished, the wanna-be entrepreneur.. we can create a marketing strategy that does all the sifting for you.
Qualify- Your website should do the qualifying through the other 3%.
Now that you know who your ideal client is, before you even speak to them your website can do a lot of the qualifying for you. Direct- Once you know that the person is now ready to speak to you, purchase your product, hire you for your services your website should direct your prospect to their next step. Your website should exist to bring you more profits, retain customers longer and serve the clients you already have more effectively.
Contact us today for a free consultation of what we might be able to do to bring your website into the most profitable position you could be at.
