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Copywriting That Converts, Generates Massive Traffic And Creates A Huge Culture To Serve
By: Sandi Krakowski
Writing words that sell makes building an online business a blast! Why? Because it's easier to help people get the results they are seeking.
For example, what if your product can help someone get out of debt? You have the ability to help people pay off their credit cards, get past their current struggle and rebuild their life. Sounds amazing, doesn't it? Here's the harsh reality behind this amazing product- if you can't write words that sell, no one is helped and you can't stay in business.
The best person for this topic- debt reductions, paying off debt, getting past the bondage of debt and rebuilding your life is non other than Dave Ramsey. He is my go-to source when it comes to learning how to manage wealth and living a life of freedom financially. I trust 100% everything he publishes and have benefited personally from it.
Harsh reality again- if Dave Ramsey didn't have someone on staff who could write sales copy that converts, he would not have the world-wide influence that he does. No one would have bought his books nor would they know who he is. Copy that does this is why he is where he is at. Coupled with marketing to the right clients, we can see the obvious success.
Copy that converts and generates massive traffic is a MUST for your business. Are you taking it seriously?
Every month there are multiple companies that go out of business… or worse yet, never even take off. Obviously there are many factors that can cause this but one simple reason is- they can't write or speak words that sell. Ironically, it's not a hard process to learn, but it is a skill that must be learned, it can't just be picked up by reading a few articles.
The Steps To Learning How To Write Good Copy
Step One- Get my book. It's free and you can begin to implement what it teaches now. You'll find it on iTunes and on Amazon.com With 17 years of experience in business, this will teach you how to become more familiar with your market, your clients and what they are already saying in your respective niche. Then….. your job is critical. Learn to think, process and even LIVE in the world your client lives in.
Bottom line- what you think, what you like, what you believe about your product means absolutely nothing! What does matter is what your client thinks, likes and believes. THIS is your first step. Get to know your client better than they even know themselves.
Step Two- Your WordPress site is the best platform for everything to grow at the fastest pace online. Everything works better with Google Ranking, Social Media connections and beyond with a WordPress site.
My first choice for any beginning business owner is Thesis. Here's why- SEO is unstoppable and can't get better with any other theme. As well, you won't need a web master to run everything for you! Sure, there are other great themes but they ALL seem to lead you on a path to always needing someone else to do everything for you. YOU don't have time for that. Maybe later you'll hire someone to do some custom things, but for now, a good header, a good layout and you're all set.
Once WordPress is set up it's time to SATURATE your mind with good copy.
I hate to break it to you but it's CRITICAL that you get really good at copywriting. And it's NOT going to happen with just a few books or by reading other people's work. It's important for you to understand basic principeles of copy and it's imperative that you learn to bring this into all of your work. Blogging, emails, social media, sales pages and more all depend on good copywriting skills.
Being able to write words that sell doesn't just happen, it's a skill that has to be learned. The only way to learn it is to have someone who is very good at it, teach us. This is how I learned. Do whatever it takes to increase your skill, so you can grow your business. Without copywriting skills everything else will fall apart and won't do what you need it to.
Step Three- Decide and determine in your mind that you will get masterfully good at writing copy that converts. Make a decision to do whatever it takes to get there. Guard your mind. Protect it from negative influences. Remove from your circle of influence those who might hold you back.
The decision to really put ourself into a state of being able to succeed is something that so many people forget. They study, they try, they push…and yet they never get themselves into a state of being prepared to succeed and doing whatever it takes to do so.
When I was a single mom, raising my son who is now 25years old, we were living on $5000 per year. Deep inside of me was a desire to be more and to go farther than I could even imagine. However, the actions to do so were never taken until I was married, some years later, and first exposed to the internet.
It was at that time that I began to take specific steps to learn how to build an online business. I studied businesses, spent hours and hours and hours learning how to build websites, write copy and all the aspects of an online business that were needed. It was not easy, but here I am talking to over a million of you! It WAS WORTH IT!
If I had given up, you would not be reading this today. Thank you GOD that I didn't give up. There were so many times through the last 17 years that the stage was set…. even prepared it would seem, for me to fail. But I didn't quit. I didn't give up. There was a burning passion and fire inside of me that was BIGGER than me. Today, in 2013, I see it. It's connected to Y-O-U. ALL of you. YOU were the reason I kept going. And YOU were worth it all! Still are!
The question I have for you today is this- are you doing the things that it takes to get you to your dreams? Or are you still hoping that somehow you can get there without doing something different?
Learning to FIND the urgent pressing problem that you are going to solve is critical.
Finding the unique solution that you offer and then understanding how to write words that lead people to that solution is imperative for you to succeed.
Build the best way to reach your ideal clients and then creating an offer that is irresistible is what will create a steady stream of cash flowing into your business daily.
However, if you do all of these things and never take any steps to becoming the kind of person who can manage success, it will flow right through your hands and onto someone else. Building a business is not easy, otherwise everyone would be doing it! But it's also not complicated! It's something that can be done by anyone who will make a commitment to do so. I'm proof of that and so are our clients and their stories!
Today, make a decision to do whatever it takes and then do the actionable steps to get there, for an entire year. At the end of the year you will be masterful, because of your daily steps forward.
Today, make a choice to no longer live the same! YOU were designed to BE MORE!
Don't Get Caught With Your Panties Down &
How A Big Typo Made Me Huge Profits
By: Sandi Krakowski
The year was 1999 and our kitchenware business had just passed a record in profits. Things were booming! Our list had grown to over 30,000 customers, we were publishing a regular newsletter 4x per month, doing regular direct sales campaigns and everyone was tickled pink with the products they bought!
Weekly products were mailed to my house to review for possible sale. Blenders, gadgets, oven inserts and more! Books came on a weekly basis as well!
We had our regular meeting set to roll out our weekly plan. My staff (one other working at home Mom) and I created a newsletter, set sale prices, came up with special promotions and got ready to send out the sales campaign. This became so automatic every week that we could dictate a certain percentage of profits. Add direct mail and things were rolling along smoothly.
At that time in my career I had not taken any copywriting classes yet but wrote all of our copy. Frankly I didn't even know that was what it was called- copywriting! I just wrote from my heart to my customers and figured everyone did it that way.
Positioning a new book we were introducing and linking a special offer of a mixer, grainmill, breadpans, yeast, dough enhancers and vital gluten had us all excited about this week's promotion.
My company at the time was built on two philosophies: Free shipping on every order over $100 and promotions that mirrored the seasons of the year.
In June it was a "You Can Bake Even In The Heat!" sale with tips on how to make amazing homemade breads and cakes even when it was hot outside. Included were tips for high altitude cooking, special ingredients to add and even exclusive recipes to my favorite custom-created coffee drinks with ice and organic whipped cream!
The campaign went live at 8 am ET and by 8:45 am orders were already trickling in! But something was different. It seemed as though more people were reading this week because the amount of replies that came in were already over our personal company record!
It wasn't a holiday so I began to look for clues of what it could possibly be. The email was sent to our list the way it typically was. Pictures were beautiful but nothing out of the ordinary. Pricing was amazing but it was within the range that we always gave on discounts.
What could it be?
I began reading through some of the personal emails coming in and one man's email caught me by surprise. "Did you really mean to write that or was that some sales technique I've not seen before?" was the subject line.
"Oh brother," I thought to myself, "Who could this be?" It was most likely one of my more conservative customers who dotted his i's and crossed his t's and always had time in his schedule to give me his opinion, I assumed. But this time was different. Right in front of my eyes was the mistake. I had really blown it big time!
A brand new book had been released which talked about stocking your pantry for times of emergency. Lists and shopper's guides were given for spices, ingredients, food items, quantities and more making what many times seemed like an enormous task easier to complete. The book was called, "Don't Get Caught With Your Pantry Down."
But that is NOT what my title of this week's news said. No, not at all. I had sent out to over 30,000 people who in many cases were faith based, conservative, modest and upright a header that said,
"Don't Get Caught With Your Panty Down". What a typo that was! *snicker*… I can laugh now but back then I was mortified! Until the results came in that Friday.
We had generated the biggest week of our entire year. $85,000 in sales in one week and it was directly related to that typo. Apparently our customers got such a kick out of the typo that they took some extra time to see what it was we were offering. The people who might have typically overlooked the promotion had taken a few extra minutes to read the details and made a purchase!
What I thought might ruin my reputation created a healthy sense of humor, a ton of emails that were from laughing clients telling me they loved me even though I had made a funny mistake and of course, enormous profits!
So… how do you handle the errors you make in business?
Many times people come into my WP class and have this erroneous belief that they have to get 'everything just so, all perfect and every duck in a row' BEFORE they can get truly serious about their business.
While I am a stickler for order and will not tolerate a business being run in a less than professional manner. But there is one thing I've learned through the years that trumps order and everything else every time- Your customers will love you if you serve them well, be open and transparent and create a culture that is like family.
And… when you make a big mistake they might just buy more than you ever thought they would! They'll also be your biggest cheerleaders! Can you understand now why I love what we do? It is such a passion of mine to serve all of you!
So…. move forward, keep working hard and remember that the next typo you make could be the biggest break in your business!