business plan Archives - Sandi Krakowski, Building Brand Equity For Small Businesses

Sometimes You Just Gotta Do The Next Thing

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Side view of young businesswoman drinking coffee at office desk

Sometimes You Just Gotta Do The Next Thing!

Are you stuck today? Feel like the wind got sucked out of your sails?  Life happens, computers crash, projects get ruined on the hard drive and if you're a business owner, you might believe you just aren’t ‘cut out’ to do this sort of thing.

My advise is just get unstuck and do the next thing.

When you’re faced with a life threatening situation you don’t weigh the odds to see whether or not you’d ‘like’ to live, do you? Is there an option? The same holds true for business. Especially when you feel you're called & designed with the purpose of business in your life.

Life was never created to be easy, but it was designed to be lived fully. Entering our 20th year of business, I'll admit that there are days when my brain lacks enough cells to keep up with the tasks. But having a sense of humor, a strong circle of friends and enough skill makes it easier. PLUS…. we have an incredible team here at ARC! And they ALL help with these three key components. Don’t ever try to build a business without these three things.

Let me repeat them:  A sense of humor, strong circle of friends and enough skill.

Champions don’t get stuck and pause for a week. Neither should we.

Life happens …. So what do you do when it happens in over drive? The next thing. You just do the next thing. It's not so much about getting everything done on the To Do list all at once, as it is getting it done & having the list to keep you moving. Far too many people just don't "do" when faced with challenges.

For the new business owner challenges can sometimes seem like a sign of sabotage. To the experienced business owner it's a normal part of life. Businesses have challenges, customers have challenges, the internet has challenges, human beings have challenges. To believe a successful business is one without challenges is a delusion! It’s not the challenges that are the issue…. It’s knowing what to do next.

My advice is to DO the next thing.

When I was a young Mommy and days without sleep were the norm, I remember looking at my To-Do list (because I’ve always had one, charts and the whole 9 yards) and feeling super overwhelmed. Back then my standard was ridiculous- I felt as if I was a failure if everything on my list wasn’t done that day.  As I've grown in age, experience and value in the marketplace I realize that everything is never really done. Success is moving through the list and enjoying every step along the way. :) 

As a budding writer years ago I would struggle to put some thing, any thing, on the page and felt a total loss for words.  Now this might sound shocking to anyone who knows me well but yes, I did lack words and didn’t know what to write about. A secret tip that always worked was to change my environment.

Go somewhere else!

I’d go grocery shopping, run errands, or even go to the coffee shop for a date with my sons who were teens at the time. Maybe I’d clean a room, do a load of laundry, take a walk or do something with my pets. It worked every time… on the way home the ideas would be flowing and I’d get the writing started and finished.

Something to consider is this- was it the change of scenery that caused the words to flow again or was it that I just ‘did the next thing?’

Momentum is what you want in your business and getting momentum in your life will help considerably. You might not always know what the next thing is but the key is to never get stuck, never give in, and never back down.

Remember this saying the next time there’s a challenge- no matter what it is:  “Do The Next Thing”!

With love,

Sandi Krakowski











How To Have More Energy And Learning To Say N-O!

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Sandi Book Shoot

How To Have More Energy And Learning To Say N-O!

The #BEMORE life means we do hard things. We take on topics that others avoid, we work on things in our life that so many people ignore and we strive to BE more by really focusing on who we are becoming, every single day. 

Today I want to talk to you about ENERGY! Learning to have more energy, how to steward our energy and learning to say N-O.

Some of you just sank. 'Oh dear, she’s going to talk about that. I have a hard time saying no', some of you are thinking. Others are giving reasons for why there’s always a good reason they can’t say no. 

Let’s go here, shall we?

How would you like to JUMP out of bed in the morning, feel excited for your day, even if your joints were aching a bit because of age or weather…. even if things weren’t going the way you wanted them to go, or as you had expected? How would you like to STILL have energy and hope for each day, because you know, the #BEMORE life is truly yours?

One of the most important things you’re going to need to learn and WALK IT OUT.… is learning the ability to say no, without regret, without feeling false guilt and being fully confident that our no means no.

There was a time in my life that saying no was nearly impossible. I questioned my no. I doubted my no. I regretted my no. Sheesh, I was afraid if I said no someone would get hurt and then they’d get mad so for goodness sakes, to avoid going down that emotional rabbit hole, I might as well just say yes! And I hated it. 

Then I went through a season where I said no all the time! Most of the time I said no. I was finding my boundaries and stretching my legs toward living more of my truest self and I didn’t want to be manipulated, prodded or talked into anything ANYMORE! So no no no no and I’m so sorry but NO! This is what I said all the time. I began to regret all of my nos because now I was saying no just so I didn’t have to deal with disappointment and no because I didn’t want to risk pushing myself so hard I would get sick. I spent so many years pushing myself for everything and everyone, that I got to the point of saying no, way too much. OH MY WORD!

Some of you who are reading my words right now are so exhausted, and it’s not because you’re doing so much everyday that you’re crashing into your bed every night, completely spent. It’s because the emotional turmoil in your head is draining everything you’re doing all day long.

Mental and emotional exhaustion, and trying to live up to the expectations of others can cause incredible fatigue. It’s more draining than living on 500 calories and working out twice a day! It will make you sick!

Do you know how to say NO and feel powerful? 

Right now, grab your planner, calendar or whatever you use to manage your life. If you don’t use anything to keep yourself powerfully on track, than today is going to be Day #1 of getting everything out of your head and onto paper or a digital system! 

Let’s go here.

What is on your calendar? What can be removed? Where have you overextended yourself, not allowed for any quiet time for yourself at night or in the morning? Are you allowing yourself to breathe a few times per week or do you go from morning until night time, nonstop every single day?

A part of learning to #BEMORE, have more energy, feel lighter and live more powerfully is learning to say NO! So…. find 5 things on your calendar this month that you know you don’t have to do. Someone else can do it. Someone else might not want to do it, but they certainly can do it. Now, cross off those 5 things and pass them onto someone else. Or just don't do them at all. You don't have to go to every school, church, neighborhood event. You don't have to go to everything you're invited to. Being healthy means saying no, so you can stay powerful and be more! 

Do you find yourself saying these words at all during the day- "It would be easier for me to just do this myself so why bother having anyone else do it? Because by the time I teach someone else to do this, I could have already done it on my own"? That might be true of some things, but it also might be a covert way of being in control of everything and a sign you just can’t say no. Or you won’t let anyone help you. Both of these things are dangerous.

Baby steps today.

5 things you can take off your calendar in the next 30 days. Then I want you to find one thing you’ve been wanting to do, and do it! NOW you have some time. A class you wanted to take? A book you wanted to read? A nap you really need to start taking during the day?

When I learned to fit into my schedule time for myself, it was amazing how much energy I started to have. I also found that it got easier to say NO to things that didn’t serve me well. We must prove all things, and hold onto the things that serve us well, now. What serves you well now, might not serve you well next year. What served you well last year, might now be something you have to say NO to.

So…. today. Say no, to 5 things. If you’re just so busy that you can’t say no, you are truly, just too busy. Even if we have young children, are a single mother, and are alone in a city, the truth is: We don’t have to do everything. We can make new friends. We can ask for help. We can reach out to others. We are in control and we can do whatever we want, in our truest most powerful life. 

So…. free up some space on your calendar and learn to say NO. It will affect how you sleep, how you feel, the energy you have during the day and ultimately, your stress level. 

I am at the point in my life that if something or someone causes undue stress long enough- it has to go. No questions about it. Life is too short and the #BEMORE life is my focus. Someone else can do it, or the relationship has to end. Boundaries. It's a very powerful key to a #BEMORE life. 

You can go there too! Let me say this in closing, if you're a small business owner here's a tip that might shock some of you. To say yes all of the time, be available ALL of the time and constantly change your schedule all of the time so that you don't miss that 'one big break' doesn't make you look powerful. It actually makes you look desperate and like you have no boundaries. I won't work with ANYONE who doesn't have boundaries. I don't care if they're a TV show host or the top person in an organization that I'm hoping to do business with. Doesn't matter to me. No boundaries = no power and I won't go there with anyone. Learning to say NO shows you are powerful, and it will make you MUCH more attractive and sought after in the marketplace. Remember that!

With love,

Sandi Krakowski


This is an excerpt from a 30 day email coaching program I'm doing called, "The #BEMORE No Diet" program. It's an INTENSIVE email course where I'm walking 3000 people through a process of learning to think powerfully, live effectively AND change how they live so they have more energy, look younger and lose weight WITHOUT dieting! I'll be releasing group #2 in case you're interested in about a week. 


Small Business Made Simple- Making Your First $50,000

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Got a minute? I’ve got some great info for you!

Have you made $50,000 yet in your own business? If so….. this is not for you. But if you haven’t and you’re frustrated, nearly giving up and praying for answers…. I have some!

During the last week I have been praying and seeking answers as well. The question that I have lifted up to heaven is this: “How can I help 500 students who are serious about changing their lives, rewriting their families history and imparting TO them what I have learned in the last 18 years of business in a BIG way?”

When I look at the life God has given me, it is truly remarkable. It’s been an incredible thing to become one of the best marketers in the world online and the best Facebook marketing expert, referred to by Entrepreneur Magazine, Forbes Magazine and other very prestigious publications as the voice to listen to when it comes to culture building, social media growth, ROI and marketing. 

It’s time for me to give back.

I’ve poured my heart into adoptions across the world, built a school for children in Thailand, funded many projects for the homeless and the hungry. I’ve had the absolute honor of writing out checks to fund projects in many churches, pay for medical bills for people who needed help….. and the list goes on. But there’s one thing I really want to do and THIS is what I brought to God during the last month of my focused prayer times.

I want to impact personally the future of 500 families. It is my desire to help 500 business owners generate their first $50,000 in profits! Something is burning in me to help the beginner!

Are you struggling to figure out what you should market? Or what kind of business could TRULY become something that you, 18 years from now, could not only be proud of, but you could use to change the lives of others?

Do you dream at night of no longer struggling with your bills, trying to figure out how you’ll get through to the other side and finally come our profitable?

I want to help you!

I want to help you plan out your business, create a brand, hit your pricing perfectly, manage your expenses, get all the legal aspects of your business in place, do your email, blog and social media marketing masterfully! I want to HELP YOU, the beginner.

In the next week (or less) we will open the doors to something I have NEVER EVER done before. A 7 semester course, run just like a college level class with online lecture halls, a private Facebook group, a membership area with audios, videos and resources. I am going to open the doors to an exclusive mentorship for just 500 people who are serious about working with me and my team of experts.

If this interests you and you are willing to do the work, I am willing to help you get there.

I’m looking for 500 people who are ready to fulfill their destiny and change their entire life. BE READY.

This course will shock EVERYONE!

It’s priced so ridiculously my CEO, Jerry, nearly argued with me that we really should be charging more. But because Jerry has such a great heart, he crunched the numbers, talked to our board of leaders, pushed and made it happen. He GAVE me what I wanted! A course that is 7 semesters long, starts on November 5th and ends with a powerful graduation on July 1st! I want my students to have a few breaks in between for deep study, enough videos to accomplish what I want to do, 6 experts who will bring their brilliance, 70% of the class will be taught be me and Jeremy Krakowski… and I want it ready QUICKLY so I can start on this dream of mine!  

Jerry gave me what I asked for! And we’re opening doors for registration very soon…. be ready!

I’ll update you in about 24-48 hours on the exact registration day.

PLEASE TAKE NOTE: 1.8 MILLION people connect with me daily on social media. 700k people on my Facebook page alone! We have over 2.5 million clients. I have room for 500. This is critical. If you are beginner and you are ready…

Wait for my announcement on my blog, email and my Facebook page. 

When I give you the date and time to register? Set 4 alarms.

Talk to you soon! 

With love,

Sandi Krakowski

Sandi Krakowski