business plans Archives - Sandi Krakowski, Building Brand Equity For Small Businesses

You Too Can Be Productive!

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You Too Can Be Productive!

Silvia Pencak

Almost on a daily basis I meet people who ask me, “How do you get so much done? What am I missing?” We all have a desire to get more done in less time so that we can enjoy more time doing what we love.

I wish I had a magic formula that you can say and things will turn around, but instead, I have three tips to help you shift your current perspective and take a step in the right direction. If this sounds right to you, this article will be a wake up call you need in order to get more done. 

Tip #1: Know Yourself

Way too many times people give in to “proven” strategies that only take them away from their unique abilities. We think that if it works for somebody else, it must work for us. Let me burst your bubble. It’s a lie!

We all take action differently. Some of us are driven by beating the clock, creating amazing results on short deadlines, while others need longer deadlines. Where someone needs to have all the information before making a decision and taking a step, others jump into a project and solve problems on the go. Knowing who you are and how you take action is crucial for you to avoid stress and focus your energy well.

Tip #2: Act Before You Think

I find it interesting that when you google “Act before you think”, images, articles and notes that come up advice you to “Think before you act.” Being a rule breaker, this strategy is super appealing to me. I’ve originally learned it from Kathy Kolbe, the brain behind Kolbe Index. My favorite part is that it works.

This is not meant in a foolish way, where you do something stupid. Let me explain.

We all have instinctive energy that helps us resolve the problems or create solutions in line with our natural strenghts and abilities. There is something that needs to happen before you give it another thought. Your instinct will naturally take you there. You either need to collect more information, brainstorm the ideas, put things into context or tinker with materials available. We need to learn how to listen to our instincts and use this energy effectively.

You still need to run your decisions through the reason (THINK part), but that’s the topic for another discussion. As Kathy Kolbe said, “It takes more than knowing your talents to increase your effectiveness. You also have to target your use of them.” In other words, it’s not enough to know how you function the best. You must put it in action. Listen to your instincts, decide to act on your gut feeling and refuse to get distracted by the voices in your head.

Tip #3: Reclaim Your Focus

As a busy entrepreneur, mom and wife, I have a lot on my plate. A look at all the tasks that are screaming for my attention on a daily basis would give a light hearted person a heart attack. Yet, I refuse to get stuck in overwhelm. I evaluate my tasks regularly, sorting them into these areas:

Productivity Time Decisions

Tasks in fields 1 and 3 need to get done now. Tasks in field 1 should be done by you, tasks in field 3 should be delegated to someone else.

In order for the task to move to the NOW area, it has to meet one of the following criteria:

  • Sustainability – it helps you sustain what is. These tasks help you maintain what is. They put bread on your table and gas in your tank. Question this task answers is… Is it necessary to do it now?
  • Growth – it helps you achieve your next goal. These tasks help you up-level what is and take it to the next level. This task answers to… Does it help me achieve my current goal faster?
  • Importance – it helps you live your values. These tasks cover all the decisions and promises you’ve made, everything that might not belong into the above two categories, but you are either passionate about doing them (helping a friend with the move) or foolish to promise and now you need to stick to your word because you are a person of integrity. This task answers the question… Is it important to do it now?

Everything else goes into fields 2 and 4. These will serve you as a Holding Tank where you will keep storing ideas until it’s time to act on them. You will notice that many tasks will never move up from the LATER field. Simply because even though they’re great ideas, they don’t move you forward in the desired direction. Be ok with that. Focus on what is important, what helps you support what is and what moves you forward.

Silvia Pencak Silvia Pencak is KolbeTM Certified Consultant as well as John Maxwell Certified Coach, Trainer and Speaker. She is sought after expert highly recommended by many businesses, nonprofit organizations and individuals around the globe!  When working with her clients, she focuses on helping them discover their unique strengths, identify and achieve goals and strategically implement necessary systems in order to maximize their performance. Connect with Silvia at


ARealChange.TV Episode #23- Writing A WINNING Business Plan!

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ARealChange.TV Episode #23

Writing A WINNING Business Plan! 

How to write a business plan that is not only going to profit but is LONG term is every business owner's challenge.

On today's video I share with you step- by- step how to not only write a great business plan, but one that will capture the attention of your audience AND quite possibly, viable investors!

Take good notes, this is coming fast and furious and will absolutely throw some of you int the profit zone FAST!

Let's watch today's episode NOW!

What Does Bodybuilding, Venice Beach, Homeschooling And Your Business Have In Common?

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What Does Bodybuilding, Venice Beach, Homeschooling And Your Business Have In Common?

By Sandi Krakowski


Have you ever visited a new city, picked up your rental car and then you take off with the wind in your hair, the sun coming through your sunroof headed for some well deserved rest and relaxation?

As you pull out of the airport parking garage you stop at the first stop sign and then begin to go over all the things you read on the internet. Mr. Traveling Expert #1 said that you should take this route and then go left to that because it will save you loads of time and a ton of headaches. You're reminded of Mrs Traveling Expert #2 who said that sticking to the well worn path was the best advise in this town because it's faster and safer, you won't get lost. But the memory and intriguing energy of Mr Traveling Expert and Free Spirit #3 also comes through your mind. He suggested you follow your gut and while it is important to stick to the main roads to get to the beach quickly it doesn't hurt to stop along the way, sip a few drinks and take in the new terrain.

Mulling through all the expert opinions you soon discover they conflict with each other. You could just merge their information together and hope to experience a little bit of what each has accomplished with their methods. But this Candy Apple Red Mustang GT is ready to roll and you just want to move into the vacation of your dreams now!

Then you look down and see the GPS system. A global positioning system is waiting to serve you. Ready to give you step by step instructions through this new city it will also tell you where traffic jams are, construction, and any other unforeseen road blocks. 

You go for the GPS. Arriving at your destination without much stress you are soon at your beachside condo ready to enjoy yourself. Feels good knowing you didn't cut corners, get lost or distracted enroute to this glorious moment.

Using a GPS makes sense. They are even accessible on a smartphone in today's electronically dominated culture. Whether you're heading to Venice Beach or San Francisco, the back roads of the Colorado mountains or the intense backups of Los Angeles, a GPS can get you to your destination without fail. 

So, I have a question for you.  Are you using a GPS with your business? A proven mapped out plan that takes into consideration today's internet culture (not last years!), the mindset of today's consumer in the midst of a recession? Or are you simply taking multiple courses online from various experts and hoping to build a path as you go with the combined philosophies?

One of the biggest keys to success in my business I've also applied to every single area of life. I work with a mapped out plan for success that someone else has already proven and done the hard work on. Adding my personal uniqueness  and individuality, along with my passions and dreams it becomes an unstoppable way to live!

When I was bodybuilding professionally in my twenties I consulted top professional athlete's plans for diet, muscular definition, sustained energy, quicker recovery and cutting edge strategies to set me apart from everyone else. They needed to work flawlessly with my personal metabolism, physique and lifestyle. It worked, I won several medals and took top positions.

As I became a parent and made a decision to homeschool our children I didn't guess along the way. Now while my methods did tend to be out of the box, non-traditional and definitely not like the typical schooling processes I was still directed and inspired by others who had many more children than I did. Moms who didn't quit and had children who loved what they were doing inspired me along the way .

It just made sense to me to find someone who has what I want and learn from them. Saves a ton of headaches, a lot of money and wasted time.

Having been in business now online for 14 years I've seen how the internet has evolved, changed and grown. It's been my passion to maintain an eagle's perspective on what works and what doesn't in direct response marketing performed on the internet. Changes in search engines, acceptable marketing practices, FTC regulations, customer mindsets, economic challenges and current world buying habits, along with the psychology of sales has been a driving force in my life nonstop. 

This is said not to impress you but to impress upon you. I've not only been able to make millions of dollars for myself but also for and with my clients. Here's something to never forget- not everything you read online is going to be valid, reliable, relevant, up to date or proven.

There's never been in the history of marketing a more powerful and at times more volatile channel as the internet. Anyone can bring their message to the world and a targeted audience very quickly, without spending hundreds of thousands of dollars. It is also the place where people without credibility, integrity or accountability can mislead thousands if not millions each day. 

Having an expert who has a track record, a proven system and one that has been used and even approved can be priceless.

I'm writing this article in my suite in Las Vegas. Yesterday I spent 10 intense hours with some of the most brilliant business minds. People like Kevin Hogan, the world's top influence expert. Integrity and influence are not two separate worlds for Kevin. As a matter of fact he teaches how to use influence and persuasion with integrity to change and impact the world, not to control it like so many unethical companies do.  Video marketing expert Maria Andros who did over $ 250,000 in profits on her very first launch as a new marketer. I leave with so many strategies I'll be implementing that it was invaluable to me not only to have access to this information but to be able to speak to these experts side by side personally and ask specific questions for my business and my clients.  Lastly Coach Deb, the social media maven seen around the world impacting lives getting the job done at the break neck speed of a racing Lamborghini! She not only drives one she works like one with rocket fuel!

Kevin had some insightful information that will be hugely valuable to my clients when we meet in Indianapolis and my event in Chicago. He came prepared to give me that information, as his client, so that I could serve my clients even better.

Coach Deb had some amazing insight on how to increase the profits of my client's businesses and use the current client base we have to grow each other's economy, in a tribe like setting.

Maria gave me a step by step key I'll share this coming week at my event in Indianapolis that when added to WordPress and your videos will triple your SEO results!

To say these intense 10 hours were life changing is an understatement. It cost me about $ 2000 for the entire event along with my monthly membership in the Inner Circle. I've already earned 2x that before even leaving my hotel! So…..

What kind of GPS are you using for your business? Or have you been winging it with free information and a prayer? 

The story I opened with reminds me of far too many business builders who are chasing a dream and winging it. Some are very sincere in their 'winging' and some are very strategic in the process. Believing that if they follow the right leaders they'll wake up one morning to a successful thriving company they are very naive when it comes to step by step strategies for enormous company growth.

What is your plan? Do you have a map that you're following? 

If you build your business like the vacation of a life time, mapping out each step, having a 'tour guide' (expert) for all of the unfamiliar roads, your success will happen much more quickly and without as many headaches or profits lost as could occur if you didn't.

Ponder for just a moment if you will the business of your dreams, doing 6 figures annually and on track for a million in the next 12 months. Have you pondered working with me to get you there, paying close attention to every road stop, highway and intersection along the way?

Imagine if you will, waking up to your dream and discovering, this is your LIFE! 

How can I help you?  Please leave a comment below. I'd love to hear from you. 


small 150x150 Tacebook and Fwitter Can Sometimes Be ConfusingSandi Krakowski spent 6 years in the Direct Sales industry building a $ 4 million dollar company that was run 100% online through eCommerce, building large sales forces in network marketing and home business industries. After earning $ 1.8 million dollars in a home based business market in 31 months, she went onto build a 7-figure marketing and copywriting firm in just 20 months. Currently she runs one of the fastest growing training venues teaching beginners to experts how to really use the internet to it's fullest capacity.