copywriting services Archives - Sandi Krakowski, The Small Business Mentor

Dissecting Of A Hugely Successful Email Campaign

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Dissecting Of A Hugely Successful Email Campaign


As we look through this email pay very close attention to why it works and what caused not only a huge increase in sales because of it's success, but also a deeper connection with my customers because it was very sincere and genuine. 

In the email you'll notice the feeling of connection between leader and client, between coach and student. It's not a correcting email, making people feel bad and telling them to step up, but a heart felt sincere email that shares with transparency and vulnerability that we're really very similar. 

I share that we all get off track and we all lose focus. 

This isn't the posture of one who has arrived and others should all follow, but rather, the relating of one individual to the other in a hopes of creating a change

Then I offer a chance to help- by committing to coaching.

The reason the coaching is so valuable is because it's the exact same thing that has helped me to be hugely successful. The vulnerability and transparency continues as I share that we all derail and the way to stay focused, move ahead and reach your goals is to have the right people in place to help you get there. 

The big key factors are as follow:

1. The email leads with what the clients wants. To get past their sticking point and to go farther.

2. The email doesn't condemn, make one feel bad or judge. It encourages, challenges and offers support.

3. The email removes the separation between an expert's success and a new or failing business owners plight. And this gap is bridged with compassion and humanity, a desire to lead and help.

The human spirit is one that desires to connect and continue, it's not designed to quit. The process of giving up and quitting is honestly a learned behavior, not one we were born with.

It is my belief that when you 'tap into' the divine design of your clients, going to where they live now, encouraging them with their potential, being vulnerable and transparent, we all win, enormously.

Here is the entire email below. It is copyrighted and protected of course. But you may, with my permission, use it as a model, changing the words to your own voice and tone, and use it successfully  in your marketing.

Leave me your thoughts! I've given you my secret strategies that are proven and effective.

Will you join me in this journey to create A Real Change in business? 

With love,

Sandi Krakowski

Sandi Krakowski









Hey #firstname#,

How's it going?

You know, life happens, doesn't it?  Things pile up and before we know it there's not a few things on the To Do List that aren't getting done, there's a month worth of projects that we've gotten off track with.

I totally know what this is like and it's why I spend regular time with my coaches, making sure derailing doesn't happen.

The fact of the matter is, the only difference between a millionaire and a wanna be business owner is they know how to prevent derailing and getting off track.

We're here to support you and believe in your dreams! Here's a copy of last night's coaching group call  – no charge, my gift to you.

LINK to call.

Your dreams are important to me! Let's get back on track!

Link to coaching

With love,
Sandi Krakowski

P.S. Just for the record, I personally have gotten off track many times in my career.. and ironically, when I made the commitment to get back on track, the biggest breakthroughs happened!  I can't wait to hear from you! Let's do this! 


 This email is given as an example. To cut and paste & use in your business is a federal violation of copyright laws. You may model it, use it as an example but to steal it is not how you grow your business.  (c) A Real Change International Inc. 2014, all rights reserved. 














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Never Outsource Your Voice!

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Never Outsource Your Voice!

By: Sandi Krakowski

"Hi, I'm so and so and I'm the Editor and Publisher of So and So online business. It's great to talk to you today!"

The screen had text across it on a flash video.

There were no faces, just words.

Not too uncommon in this age of video marketing…. but that voice. "What?!" that was my first thought.

Having been a subscriber of this so and so online publication for quite some time I was standing there shocked at what I was seeing. The voice was not the person it was claiming to be. As a matter of fact that voice was used in more than a half a dozen places through another company I had been very familiar with.

Puzzled, I sat there trying to grasp the intent. I guess it wasn't that big of a deal, maybe I'm just too anal retentive when it comes to one's business online voice. But then something really strong began to rise up in my belly and it said, 

"NEVER outsource your voice."

I began to consider the words I just heard. Never is a strong, all inclusive, no exceptions position. Never. Wow. Never… 

You can outsource a lot of things, but outsourcing the connection you make on an audible, visual and written level with your customers and clients must not be done.

When I asked my followers on Facebook and Twitter what they thought of this they felt it would make one look deceptive, unprofessional, weak. Some said that they would lose trust if someone did this. Others asked why anyone would even do this. Some gave critical insight into the fact that some business owners are so insecure that if someone suggested this, they would think it was no big deal. Note: These were customers, my ideal clients, giving this input. They all thanked me for not doing this. 

So what do you do if you are afraid to speak through video or a recording?

Imagine if you will you start out a business and you're a little intimidated by the presentations other people do. So you're tempted… maybe it would be best to have someone else speak on your behalf.

Have you ever felt this way? Don't worry, you're not alone… but here are a few guidelines for what you can and shouldn't outsource when it comes to your "voice".

The Importance Of Your Voice

1. Your Voice Speaks To Your Customer  When You Are Not There

When people hear me on my videos, teleclasses, webinars and Monday night calls, they are making a connection with me. When your clients are listening to you, they are 'getting accustomed' to you. This connection must not be broken. 

The subconscious mind is a very sensitive thing. If you 'plant' an audible voice into my head with one of your audios, I will forever come to expect that voice anytime and any place you show up. This connection must also not be broken.

Your voice is speaking to your customers when you are not there. Be very careful that it is crystal clear. 

2. Your Voice Builds Trust

It is my belief that all human beings desire to trust. This is why there are so many people who are broken and messed up. I was one. In a very deep way. Trust is something we all crave after and seek. But we also know it doesn't take too long before trust is broken. Your customers are the same way. 

Sadly, this is one of the most skeptical times in history ever recorded. Copywriters, marketers and management teams alike will tell you people are tired of being fed a fraud. They are second-guessing, more doubtful and really are on guard more than ever before.

Your voice, my friends, is an audible representation of who you are. Diana, one of my followers on Facebook, stated this and it blew me away. It was spot on! It is your energy, your vibration, it is unique and unable to be copied exactly. It is Y-O-U and you were given this ability and gift so that your unique blessing would impact the world. Let your customers come to trust you and you'll never lack in business.

If more business owners were mindful of this it would create trust at a deeper level and set themselves apart in business.  

3. Your Voice Is Followed 

Dogs aren't the only ones seeking a voice to follow. If your voice is a deep spirit to spirit connection with others doesn't it make sense to bring your best effort forward? Some of us need to invest into getting better writing skills. Others have to learn how to convey a topic in a way that is easily understood through speaking. Still others have to get past the fear of video and realize that no matter what they look like, people will connect with the sincerity of who they are.

Think of Susan Boyle! Amazingly powerful and influential woman who at first glance didn't seem as such. Her voice could never be outsourced! When your customers 'hear' your voice through emails, then 'continue to hear' your voice in your blog posts, later 'hearing you in their living room as they read your book and daily 'hearing' you through social media it is imperative that you give them a trustworthy, honest voice to follow.

Maybe the person doing the video I saw didn't even think this deeply. Maybe they've never even considered how critical one's "voice" is in this day of marketing and the internet. But you my friends are aware and can now live in the highest level of integrity. 

As you can see it is critical you not outsource your voice. You can, if you must, have someone speak on your behalf, pointing towards you, but you must not ever have someone else say, "This is your-name" when it is not.
Stay true to who you are and you'll have hundreds of thousands who listen, trust and follow you forever!
With love,
Sandi Krakowski
sandi krakowski


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Make Money With Social Media The Quick, Easy & Fun Way!

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Make Money With Social Media

The Quick, Easy & Fun Way!

By: Sandi Krakowski

Social media is a way to connect with people. People are your prospects, future clients and customers. When I began using social media in 2009 it never dawned on me that I should 'behave' a certain way. It simply meant it was a great way to communicate quickly with millions of people all over the world 24/7. 

One of the things I absolutely LOVE about social media is that it never ever sleeps! When my son was hospitalized in 2010 during the month of December it was so comforting and encouraging to have friends and clients to connect with from all over the world at any time of the day or night. I love that! And I love people!

Do you use social media?

How's it going?

Are you bringing in more people to your list, growing your client base and increasing your profits?

Here are a few tips that can help.

Regular Habits For Bigger Profits and More Fun Through Social Media

1. Social Media Is Like Texting:  

Think about all the times you've texted someone. It might be a friend, family member or even business colleague. Now, think about what you're posting on social media each day. Are these the same messages you'd send to a friend? This is a good gauge to tell if you are on track. Some people send the same updates over and over and over again about their super fantabulous weight loss product. If someone texted me like that I'd delete them from my contacts and block them .

When you are posting things on social media ask yourself if you would 'text' this to a friend.

2. Make Communication A Two Way Conversation:

Have you seen professionals or business trainers who are following no one on Twitter? This is someone who has a message to be heard but doesn't want to have a relationship with anyone. Social Media is an environment where two-way conversations thrive. Make it your goal to not only educate, encourage and build up your followers, but communicate with them as well!

Social Media is not the place for drama. People can get this in their own home for free, why would they want to follow someone with a lot of drama. Making posts that say things like, "I hate getting up in the morning. Oh my gosh I can't stand this. Oh I feel like a slobby lump of lard" are not going to be followed with excitement and enthusiasm.

Remember that Social Media is designed to be a two way conversation. If a bad day of drama and emotions tempts you to write about it on Facebook or Twitter, ask yourself this valuable question, "Would I post this when I knew the best client I've ever had in my business history was reading?" We never know who is reading, so don't give yourself any allowance for personal venting.

3. Be Regular and Consistent With Content:

A big reason many people who 'test' out Social Media don't see the results they want to have is simply because they are inconsistent. This is a huge mistake and one we must be on guard against.

If Social Media interactions with your prospects and customers is focused on bringing value to them, than being inconsistent quickly devalues your intentions.

Be honorable, consistent, post regularly and listen to your friends and customers. If you really care about your business and your customers, you'll enjoy doing this and learn far more than you would have imagined! Forget business school- your customers will gladly tell you what they want.

4. Share Your LIFE!

This is one I've heard such conflicting input on it really surprises me in the age of New Media we live in. If you don't share your life people might not take you seriously. They don't connect with you simply because of what you do in business- they want to have a relationship with you. People connect with other people, not products. They also are loyal to people, not products. 

When sharing your life, be real. Customers love REAL…. they despise perfect, so don't even go there.

Share, inspire and encourage with your own life. Your clients will love you for it!

5. Model What You Want Your Customers To Be

Every time you feel like journalling about your personal troubles and how hard it is to get motivated, remember what it is you are online for. I've seen "Life Coaches" who seem to have so much drama they appear to NEED a Coach more than be the kind I'd hire.

Remember, you are a business owner. When you choose to do a personal rant of how you liked or didn't like the way that person behaved online you are sharing a personal reflection of the power of lack that exists within you. And….. you are creating thousands of customers just like you that will find their way into your business. 

Like does breed like. If you want to have amazing customers, be amazing to be around.

If you want customers filled with drama, have a lot of drama on your FB wall. * wink *

Be warm and inviting. Take pictures! Show how you are growing if you are a coach so that your students will have increased confidence in your ability. Talk about your students and show how important they are to you…. if you want more.

Everything matters in Social Media. We don't get a day off, a time out or excuses.  Social Media is about relationships so model the desires you want in return.

You can use Social Media to attract more clients, build your business or practice, close more sales and eliminate ringing phones!

But above all things, have fun. Social Media can become a very fun activity to do every single day! I LOVE hearing from my customers all day long! They encourage, inspire and make it all so worth it for me!

I believe in  you and want to support you with our A Real Change group on Facebook! Join us now! We're here to live this life of change together!  

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