email marketing Archives - Sandi Krakowski, Building Brand Equity For Small Businesses

Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales

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woman on phone

Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales

By: Sandi Krakowski

Have you noticed a shift in how people communicate?

No one wants to talk on the phone anymore!

Even when it's a friend or family member calling, talking on the phone all day is no longer desirable!

Most people do not want to answer the phone when someone they know calls. They'd rather talk to them online through social media, email or texting. So how can someone who is trying to build a business use the phone to do so? Or would a better question be, do you have to use the phone like we used to in years past to grow your company?

We can't do cold calling and phone prospecting like we used to be able to do it. As someone who has personally dialed more than 30,000 leads myself in my years of phone prospecting, it is my belief that we either have to step up- or step out, when it comes to using the phone to build our business. (Yes! I have phone logs and lead lists to prove I DID that many phone calls! Wild huh?)

If people don't want to answer the phone when a friend calls what makes anyone think they'd want to talk to a complete stranger?

Currently, A Real Change International has a client base of over 1.5 MILLION customers. News flash! We don't have phones ringing non-stop, we don't have a call center and we don't have employees falling like flies because they are worn out with whining customers. Most of our clients speak to my team of staff through either email or social media. Answers are fast and easy – everyone is happy. This is the new way to do business. Our customers tell us all the time they love it!

When you build a company, one of the biggest keys to success is staying relevant to where customers are currently. If customers don't want to talk on the phone, it's our responsibility as business owners to put up systems so that they can contact us in a way that they feel most comfortable. It's obvious that social media is where people want to communicate in the year 2014. 

Having someone active at all times through email and social media gives our clients a high level of security and trust when doing business with us. Here at ARC, we do have a phone line where someone can be reached during normal business hours. But most of our clients reach out to us through email and social media, as their preferred means of communication.

This same method can be in place if you are running a business that requires a lot of phone prospecting or calling. One of the best ways to get through to a gate keeper is to build a relationship with them online! By doing some initial connection with a client's assistant or secretary through Facebook, Twitter or email, you'll not only be welcomed when you call by phone, but you'll be invited! 

Social media and email are great ways to 'warm up' a lead or to even do your sifting. When I was prospecting years ago for a direct sales company, I would send out initial emails that asked all the right questions to get my clients to reply back to me. These are some of the same things we do today with every person who joins our email list and the results are amazing!

Rather than having hotel meetings, many people online are now hosting tele-classes, info summits that are run virtually and even Skype Chat video parties!  In the same way social media and email have made it much more easy to connect with people and start a genuine conversation quickly.

Disconnect your phone a few hours per day and start making relationships with prospective clients through social media. This is how I was able to make a solid 7-figure income in my copywriting business, too!

Social media and email are how most people prefer to communicate. Go to where your client is, speak their ideal language and closing more sales will be easier than ever!

Come join me on Twitter and let me know if you are already using social media to build your business! I'd love to hear how it's going for you! Connect with me here: 

Whatever you do, remember this- People love to talk to those who care and make them feel special. Social media is one of the best places to make that happen!

Sandi Krakowski

Email Marketing Secrets Made Easy -Creating Rapid Response To Your Opt-In

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Email Marketing Secrets Made Easy –Creating Rapid Response To Your Opt-In

By: Sandi Krakowski

When building your website there is one component that should be in the upper right hand corner of your online real estate that you don't want to be without it. This one critical component increases credibility, helps build rapport and determines more than 50% of your long term results… It is your Opt-In box.
Just putting up an Opt-In form and adding words like, "Sign up for our latest news!" isn't going to work. No one wakes up in the morning with a strong desire to sign up for anything, let alone another newsletter.
The only reason that someone would give you their private information, their email address, is if you in turn give them something of value at no cost. 
The law of reciprocity says that when you give me something of value and it doesn't cost me anything I feel obligated to now give you something of value. Signing up for another newsletter is not really perceived as something valuable unless you are a household name. Signing up for a newsletter that Lady Gaga publishes might seem logical but if you haven't reached that level of notoriety yet (and don't worry! Neither have I!) here are some tips and strategies to increase your Opt-In results. 
1. Offer a 5 page report that exposes a problem. What problem exists in your business, in your industry, in the field you are in. For example, are you an accountant? Why do people tend to lose money with an accountant rather than save it? Are there things people should know about accountants that could save them money and time?  Give a report that solves a problem or exposes one. This will build credibility and help to build rapport.
2. Give away a free video or a series of videos. Offer a training that others are charging money for. Make the recording process easy for yourself but of high value for your client. Make your videos short, sweet and to the point. 
3. Publishing a book? Give me a sneak peak at a chapter. Pull out a few chapters and paragraphs, add some graphics and 'tease' me with it.
4. Got a meal planning, cooking, kitchen related business? Give me an exclusive cookbook with recipes I'd never find anywhere else. Show me your speciality and give me reason to buy from you.
Sadly, far too many people assume that they just need an Opt In "form" to get people to join their list. That is not true. If it was, let me ask you this- WHY do so many people struggle to build a list?
When you offer something for free please make it valuable. Please don't whip something up and just assume no one reads it anyways. Trust me, they read it. If they liked you, trusted you and you send them crap- they will never read another thing you offer. Period. Be honest, give something of great value and they'll be loyal to you and trust you for a long time. 
A few more reminders-
Your list Opt In form should be in the upper right hand corner. OR in your header at the top like we have. BIG KEY—>>>>  It should be ready for your prospect to fill out above the fold of the page. Don't make them scroll down.

Give away something of huge value. Be sincere, serve and they will be so glad you did. (you'll sleep better at night as well)  
With love,
Sandi Krakowski
Sandi Krakowski, Facebook Marketing Expert

Creating Jobs And Impacting Others Through Business

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Create JobsCreating Jobs And Impacting Others Through Business

By: Sandi Krakowski

I'd like to challenge you today to look beyond your own situation and circumstances and seriously consider what you could do to change the lives of people who need a job.

What if you began to think beyond your own desires and began to create into your business plan a map and a strategy so you could give others a chance for wealth too?

Let's go beyond vacations, bigger cars ….and let's look at a BIGGER reason for creating wealth- creating jobs.

When you have the power to create wealth you are also given the power to create jobs. But it will demand that you get beyond your own limitations so that others can get beyond theirs.

Imagine adding $ 5000 per month to your income goals so 2 people could work for you. Let's say you want to be a 6-figure earner, which would be a $8,500 per month income. By increasing your profits an additional $5000 per month you could personally be responsible for putting food on someone's table, bringing a Mommy or Daddy home to raise their kids and more.

Many times, as I'm coaching my clients, I find that their goals aren't big enough. Once we get beyond the limiting and impoverished beliefs they've been raised with, we begin to map into their goals for their business things like:

1. Pay $5,000 per month on payroll

2. Give away $ 5,000 more per month to charity

3. Invest $ 5,000 per month into their own education so they can continue increasing their wealth.

Sadly, many reading this article will say if THEY could just earn $15,000 per month for themselves they would be happy, let alone helping someone else. This is an impoverished and quite frankly, a selfish way to live. The fastest way to get to your own personal goals is to make the benefit of others your focus as well!

Our economy needs business owners who will seriously plan and prepare to create jobs.

  • Create entry way positions where young people can learn and be mentored.
  • Create flexibility in your company so that stay at home Moms can come work 10 hours per week if they 'd like.
  • Create a virtual business, as we have, that gives people from all over the world the option to work with you.

How far would you go if you begin to think beyond yourself?

It's time we stop depending on the federal government to bail us out of our troubles. The marketplace pays for value and we need to make a firm commitment to increasing our own personal value.

Being a business owner opens doors that many people will never walk through. You can speak to people who might not listen to leaders in other positions such as schools, churches and government.

It's time we got beyond just our own pursuits for increased income and we began to do whatever it takes to become the people God designed us to be, in business.

My friends, let's create A Real Change together!

With love,

Sandi Krakowski

 Sandi Krakowski, Facebook Marketing Expert