facebook marketing expert Archives - Sandi Krakowski, Building Brand Equity For Small Businesses

Social Media Sucking Your Life Away? How To Overcome This Challenge!

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Time Management And Social Media

Social Media Sucking Your Life Away? How To Overcome This Challenge!

Do you ever feel like a crack addict on your smart phone browsing social media 24/7 looking for some 'better' news to keep you going?  Or have you ever felt like throwing your stupid phone into the river because it won't stop ringing?

During the last four years as I've had the honor of working with our 2 million clients, some big nationwide brands, Entrepreneuer Magazine, Forbes, BeliefNet and more, something keeps coming up that I had to spill the beans about today.

It's not a fun topic and it could make you quite uncomfortable. But my desire and my mission is to help create success for your company and to help you enjoy your customers, through social media. Today, in my latest column on Entreprenuer Magazine, I'm going to touch on this topic of 'time sucked away into a vacuum' because of social media. Join me as we plunge into this troubling challenge.

You can read my column here

Please leave me a comment, on Entrepreneur's site, on how this problem is affecting you, your company and what your biggest challenge is. I'll be answering your challenges next week as well!

With love,

Sandi Krakowski

Sandi Krakowski






5 Ways To Increase Your Facebook Page Engagement Without Spending Any Money

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Increase Facebook Page Engagement Without Spending Money

5 Ways To Increase Your Facebook Page Engagement Without Spending Any Money

During the last 9 months we've attracted more than 265,000 NEW clients to our Facebook page and it grows at an average of 8-10,000 per week! To say this growing community is a wonderful place to influence culture, serve others and build a business is an understatement. It has attracted so much attention even Forbes Magazine contacted me yesterday with a second follow up interview to the one we did last April when we had reached 100,000 clients in under a year!

Many people look at my page and say comments like, "Surely not everyone can do what you do." As a matter of fact I recently spoke to a Social Media Influencer who said those exact words and he wanted just a few pointers I could give the 'average' person to increase their page engagement, as if I was doing some form of guru voodoo to get the kind of results we are seeing. 

With more than 1/3 of our entire community engaging with us on a daily basis and more than 20,000 comments per week, it's obvious this is a marketing dream come true, but to say that the average person or small business owner couldn't do the same is simply not true. My proof is in my Inner Circle where every single day people are doing what we do, adding on average 80-150 people to their page per day, with a small ad budget of $10 per day! If that wasn't enough to make you turn your head, get this- these same small business owners are seeing engagement rates of 30-55% on average, with page likes in the range of 5800-25,000. Many start out with less than 2500 clients! AND much of what they do to increase their page engagement doesn't cost a penny! It's all wrapped around what they do on a daily basis.

What this means to ROI and bottom line is this: 

They are targeting and attracting the right clients and people are having relationship with them. Selling is the easy part after that!

So how can anyone, with or without an ad budget increase their page engagement? Here are 5 simple tips, that if you apply them today, I guarantee you, your fans will start engaging with you more. Unless of course you paid someone in Russia to add 20,000 fans to your page and they're a bunch of dead beat spammers to begin with. And no I'm not judging people in Russia. But when the majority of your Facebook fans start coming from that country it's time to wise up.

Raising Your Facebook Fan Page Enagement Without Spending A Penny

1. Post more frequently:  It's time to ignore the so-called experts who don't care about relationship and have a 'talking about this' of less than 5% on their page. They don't know what they're talking about. If Mary comes to your page at 10 am and Mark comes to your page at 1 pm and Sue comes to your page at 3 pm and so forth, you want to be in their feed as much as possible. Give it a test. This is the biggest thing I did with multi-billion dollar giants like Camping World and The Good Sams Club which raised their engagement more than 200% in the first 10 days we worked together. Start posting 1 time every hour, for 12 hours of the day. Your engagement will go up without spending a penny!

2. Stop posting so many pictures:  Another dumb marketing ploy by so-called experts got a lot of Facebook business pages into trouble. "They" used to say to post pictures more than anything. "They" used to tell us that people on Facebook only like pictures, that's why Facebook created InstaGram. Until… Facebook changed their news feed and everyone's engagement went down the tubes and the fact of the matter is this: Yes, people love pictures but people love GOOD CONTENT more. Pictures aren't going to sell long term and it won't build relationship. It's like the hood ornament on  your Facebook business page. It's gonna draw attention, will get some engagement and new likes, but you'll never get them 'married' to your brand. Facebook changed their algorithims and you are now in trouble if that's all you were doing!  We teach to do pictures 10-15% of your entire feed for the day. So if you're posting 12 times, do 1-2 photos. If you do more sporadically don't go crazy with legalistic rules, it's ok. Just make sure GOOD CONTENT is what is driving your marketing plan. Your engagement will go up without spending a penny!

3. Ask questions but for crying out loud, not more than a few per day.  This is another 'marketing tactic from the internet social media marketing pimps.' They teach us to ask questions! Ask LOTS of questions. Oh my goodness, before we know it our entire page is nothing more than question after question after question! Imagine how good that will work in a showroom at a store or in a coffee shop! Someone will feel like you have a false motive for asking all these questions. OH SURE you'll get a lot of answers but Facebook also pays attention to how often someone comes BACK to your page on their own for engagement ratios. Do they read your content in their feed or are they actually coming back to the TIMELINE page on their own. Most questions are answered on the fly in the feed. If you build an entire page around pictures and questions, you'll see alot of comments but you won't increase your engagement. Ask a question a day or so. Make it fun. Be genuine. Let your random questions be enjoyable. Not something you pull out of a hat to increase your engagement. Be genuine and authentic. People can tell. Your engagement will go up without spending a penny!

4. Stop trying to raise engagement with strategies, marketing plans and ploys. Yes, you read that right. I’m a top social media influencer in the world and I've just told you to stop using strategies, marketing plans and ploys to increase your page. Now you can ignore me or you can look at the 265,000 people we’ve added to our page in the last 9 months and the more than 1/3 of the people who are engaged with our page or not. Yes, I am getting a little cocky here because from the beginning I've been telling people to STOP listening to the pimps, it will come back to bite you. Some of you have been bit. You sit down to schedule posts and all you care about is how many there are, oh my gosh did I ask enough questions, did I do enough pictures, how many posts was that supposed to be and did Sandi say something about how often the percentage of ideal targeted keywords should be on the page frequently per day? Please stop that. It's about as pathetic as scheduling into your iPhone how often you'll make love with your spouse. Oh dear God, please don't tell me you do that. *sigh*  If you will care about people, engage with your clients, they will engage back with you. That's what commerce was built around years ago when people built community around their stores. Just because we're digital doesn't mean people have changed. Your engagement will go up without spending a penny!

5. Study your client. Ok, this is where the big dog, marketing guru million dollar money making secrets come out. Do you have your pen and paper? I don't think anyone else is going to teach you this. Ok, sure, they will. That's just me trying to impersonate a pimp. Heeheehee They always say that. NO ONE is teaching this. Listen, if no one is teaching it there's usually a reason. But anyways, I digress. All kidding aside. Study your client. When a man loves a woman, he takes a keen interest in her. He begins to study her. His heart turns toward her. When my son recently married his sweetheart, I saw this happen over the last two years. His mind and heart were set toward pleasing her, knowing her and being able to predict what would draw her to him and make her happy. He can predict when she might need a pick me up, which in "Holly Language" is flowers and dark chocolate. He knows how to surprise her. He can sense when she's in the room, before she says a word. It's beautiful. Start loving your clients. Pay attention to what they read. Turn the pages on the same magazines they read, listen to some of the same podcasts they listen to and study the blogs they frequent the most. Stop obsessing about your competitors for crying out loud and start paying attention to what they love! Listen, if a man wants a woman he doesn't obsess about the other men trying to get her attention. He pays attention to what SHE LOVES. Your engagement will go up without spending a penny!

I've given you today some very simple steps anyone can use immediately in their business to grow their Facebook page and increase engagement. If you increase engagement, you'll increase the liklihood of sales. Now I have a challenge for YOU!

Currently we reach more than 2 million people in our client base. Imagine what kind of exposure that would be for your business if you were to be a featured case study I write about! It would increase your Facebook page engagement without spending a penny in a second! HA!  

I want your results. Here's your assignment. Do what I just taught, every single step, for 15 days. Then send me a screen shot of your before and after engagement from your Insights Page on Facebook, along with a photo of your page header and your URL. I'll pick the top 7 people and feature them on my blog! 15 days from today: Monday, February 10th I'll feature the top 7 stories! Send me your results by Wednesday February 5th to be considered. You can send your results to me at sandi at a real change dot com. I can't wait to see how you do! AND give you ridiculous exposure for your page as well!

Have fun! With love,
Sandi Krakowski

Writing As A Career





Post Engagement Facebook Ad Secrets And How To Outpace Facebook’s New Algorithm Changes

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Facebook Algorithms and Page Post Engagement Ads

Post Engagement Facebook Ad Secrets

I've been working with more than 500 people in my Social Media Inner Circle Coaching program this month, giving them weekly tips for growing their business. However the biggest thing they seem to be enjoying every single week, are my ad writing secrets I share.

Today I'd like to give you a tip of how to be more successful with Facebook's Post Engagement ad feature.  You'll find this in the ad manager as shown in the picture above. The tips I share below will help you recover from Facebook's recent algorithm changes and increase your engagement very quickly.

Some of my students this month are seeing a 467% increase for less than $10 per day!

Here are my top 7 tips for successful ad writing tips:

1. The goal is to get more people to your page. Stop trying to sell to people through your ads. If you build community and relationship on your page, sales will occur organically. Focus on connection, relationship and let things go from there. You'll see higher conversions and less people unliking your page.

2. Use a good picture. Don't have too many details in the photo, remember Facebook's policy that says you can't use more than 20% of the space in the photo for words. Bright colors that contrast catch people's attention and increase conversion. Stay away from black and white, dull and too detailed. Logos are not a good idea unless you're a nationwide household name, please.

3. Target new groups of people for 3 days to see what happens. Test, test, test and do NOT guess. Use a $10-$100 per day strategy and then build from there. Some of the best ads our clients are seeing they tested for $10 per day for 3 days and then turned them UP to $ 50 a day and increased sales.

4. Don't go over 10 million or under 100,000 on your targetting if you're using a small budget. The amount of people you target should be correlating with your buget. The more you spend, the more you can target. Start with this range and go up from there.

5. Always remember to target ONLY English speaking clients, unless you run a biligual page. BIG mistake people forget and waste money. 

6. Bid on the ad at the mid-range. Don't be dooped by Facebook's suggestions. Test out low, mid range and high. Play with it! You're in control.

7. Target television shows your clients watch, books they read, magazines they're subscribing to and reading online. Go for CULTURE and not product. Readers of Harvard Business Review are also into exercise and finance. How do I know this? Because I've been studying psychographics for years as a copywriter. What motivates one to build a business or run a company also motivates people to change their personal life and habits. 

Have fun! Don't let your emotions get attached to your ads for crying out loud. This is business. Test test test. Don't guess. Learn as you go. Once you've written 100 ads you'll start to understand the art of ad writing. Once you get to 1000 you'll be shocked at all you know! (which would happen in under a year!)

Give it time, big success isn't instanteous. Go for long term.

Sandi Krakowski

Sandi Krakowski





PS. If you'd like ad writing tips every single week and access to me daily in a private Facebook group, jump into my Inner Circle NOW! http://www.arealchange.com/blog/inner-circle-coaching