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They DOUBLED their engagement and INCREASED their organic and paid likes by using “non-traditional” methods for their industry!
Every single week my client care team gets emails and questions on our Facebook page regarding our products, masterminds and the services we offer. In the top three list of questions we hear is the concern that Facebook might not be relevant or viable for ‘their unique business.’
You’ve heard me say it over and over again- there are very few, if any, businesses that can’t use Facebook to increase their exposure, attract more clients and close more sales. When Karen wrote me the other day about the business they are in and how our Inner Circle mastermind has changed everything for them, I knew I had to show you guys this story!
Excuse me…. they are in the FARMING industry. It’s not every day that you hear of people growing their business online, let alone through social media, in this industry. Typically the farming industry is built on word of mouth, local advertising, trusted repeat business and other tried-and-true traditional methods. But Karen and her husband did not have a big cash-budget to grow their brand they knew there had to be a better way.
She jumped into my Inner Circle mastermind and she got to work.
I LOVE where she says she not only watched videos every day, but she IMPLEMENTED what she is learning. She didn’t just keep learning and doing nothing (which really locks the brain into lazy mode and will make you very confused). She was active, moving forward and doing what she was learning.
Confession time: I’ve NEVER marketed a business in this industry. I’m very aware of what it takes as we used to live right next to a large community of farmers and Amish people. But taking this kind of industry into social media is not something we have first hand experience in. But that didn’t matter, because people are people and if you have relationship with them, connect right where they are at, and serve them better than the next guy, you WILL increase engagement and you WILL increase your sales.
It’s the same way in a brick and mortar. If you’re not willing to serve, you will starve. Plain and simple. If you don’t take the time to look your perspective customers in the eyes, hear what they are saying, have an honest and authentic conversation with them about what matters to them, they will NOT pay you money for what you offer and they most likely will say things like, “I’m just looking, thanks” and end of paying your competitor down the street who is kind and interested in them!
It’s no different online.
Karen is on her way to really tapping into the money stream that exists on Facebook for small business owners. It didn’t take her months and months and thousands of dollars, just some good ole fashioned sweat and learning equity.
Where are YOU today in your business? If what you’re doing currently isn’t working, isn’t it time you tried something new that is proven to work for people who are serious about their business?
You can be the ‘host or hostess with the mostest’ on Facebook and make a huge impact in your industry, have fun doing it, attract a ton of customers and make more money, while you sleep. I’ll show you how in my Inner Circle mastermind AND you’ll get a chance to meet Karen! www.arealchange.com/innercircle
If you’d like access to over 70+ classes that I’ve done in the last 7 years, need more one on one consulting and want to meet in my offices every 6 weeks with a group of powerful business owners to take your business to even a higher level, join my VIP Inner Circle program (doors close next week!!)
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If you’ve been on Facebook in the last week I’m sure you’ve seen the Chewbacca Mom – the lady with the mask from the Star Wars film and her contagious laughter.
So many people were amazed by the joy this lady had and how happy she was just being herself. Now, she’s been on TV interviews, got to go visit Facebook’s headquarters, and her profile has over 750,000 followers in just 1 week (from no where)! Woohoo! You go girl!
There’s a huge lesson that every business owner needs to take time – stop what they are doing and pay attention to – you ready?
This woman gained the publicity with 1 video on Facebook that takes people year’s to build – as well as thousands of dollars on Facebook ads to grow – in an instant – from her car.
How did this happen? How did she get so lucky?
It’s actually something very simple that we teach every single business owner who coaches with us.
The ones who pay attention to this one thing – see success in their business – and the ones who don’t – well they are still trying to “figure out” how to make social media and Facebook work.
The secret sauce:
She was unashamedly, unapologetically herself not trying to be anyone but herself and created a connection in an instant that you felt like you knew who she was by watching this video – and then connected with the joy in her heart that she had through a video in an instant that made you go “Wow, I want some of what she has”.
That’s it! Super simple – no algorithm – no special keywords – no SEO – just being herself, being real – and not being afraid to be the best version of herself she can be – even if she looked super silly doing it!
My charge to you:
Go out there today – make a video of yourself. Just be you, talk to people on your Facebook page (If you’re building a business you want to use a page). And keep doing videos. Take photos. Let people see YOU the real you. Don’t hide behind what you think a business owner should be on Facebook – or how you should look.
Another example of someone who did this and grew a huge following is our OWN Sandi Krakowski. Her Facebook page has over 1.2M people on it – and that’s all she does is be herself on there, and then periodically share a product that we have to offer for sell to help people in their business!
Those who pay attention to this one thing on their social media will see a difference right away – and those who try to over analyze it and come up with a reason or a formula won’t. You can’t make a formula for relationship and being yourself. People can tell what’s real and what’s not. Be yourself today and have fun doing it!!
Media Director, A Real Change International, Inc.
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