facebook marketing Archives - Sandi Krakowski, Building Brand Equity For Small Businesses

Writing Better Facebook Ads In Three Easy Steps

By | Blog | No Comments

[FREE TRAINING] Writing Better Facebook Ads In Three Easy Steps

I wrote my first pay per click ad in the 1990’2 when Overture existed. For those of you who are just starting out, this is the company that used to dominate before two guys left college and pursued their dream to create something called Google. If we add up the amount of years I’ve been in business times a minimum of 30-40 ads per week, that means I’ve written well over 50,000 pay per click ads. You can imagine my concerns when a new student in my small business classes gets frustrated when they can’t ‘make it work’ after the first 30 days, or the first 5 ads, or the first 2 training videos.

In a college level classroom we’d never expect to learn things instantly. Can you imagine what it would be like to be in Pre-Med pursuing a career as a doctor and thinking that by the fourth week of your classes you should be able to participate in a surgery? That sounds ridiculous doesn’t it? Ironically this is how some people approach Facebook Ads. They think there’s an equation they can follow, without ever connecting with real live people, and they believe (erroneously) that they should be able to succeed overnight. 

Now that we’ve settled how ridiculous this is, let me share with you three easy tips to writing better Facebook ads quickly, WHILE you’re learning how to market, identify your ideal client, speak in their voice and present an offer to them that they can’t refuse.

Writing Better Facebook Ads In Three Easy Steps

  1. Don’t try to reinvent the wheel. If you’ve never done marketing before, this is not the time to get creative! Do what others are doing who have ridiculous success! This is why I share so much of what we’ve been doing. If someone were to just copy 50% of what is taught rather than trying to be super creative on their own, add some of the tips given for reading magazines and websites, their conversion would go WAY up!  Even in Pre-Med we’d be following methods and paths from other doctors and professors that are proven to helping save lives. ONLY after we’d done that to expert level would we be then stepping into creative ways to solve big problems. Stop trying to reinvent the wheel. Grab 20-30 magazines from a local library that is catered to your audience and swipe a few headlines! It’s really the best way to get momentum going. 
  2. Target the right people. Putting the best copy and the best offer in front of the wrong people will ruin your campaigns. It’s crucial that you are targeting the right people. Remember, don’t try to reinvent the wheel. The same magazines you are reading and gleaning from are filled with advertisers paying tens of thousands of dollars to target YOUR ideal client. Pull up this advertisers Facebook page and InstaGram in Audience Insights in the ad manager or in FanPageKarma. Why are you guessing? They spent money and took time to target the right people. Target THEIR people on Facebook.  Get it? :) 
  3. Don’t go big, micro-niche your way to success! With a budget of $10-15 per day, we can’t keep pulling up big audiences thinking we’re reaching more people. We’re not! We are getting lost in the sea of faces. It’s better to micro-niche target 5-8 groups of people who have less than 100,000 followers than thinking you’ll get the best reach targeting over 4 million people. Micro-niche targeting has made hundreds of thousands of dollars for our clients. If you’re not sure how to do micro-niche targeting, start my Facebook Ads 2.0 class now! It’s $100 off for the next 24 hours!

Marketing is a skill that is taught and caught. When we focus on the methods that are proven and do work, we can CATCH strategies. Then when we study our clients, more than anything else, we’ll learn about people. At the end of every marketing trail are people, lives, connections. Be a ‘human specialist’ and you’ll be a kick-butt marketer!

With love,

Sandi Krakowski

sandi (1)

Big Facebook Ad CONVERSION Secret For Small Budgets

By | Blog | No Comments

Screen Shot 2015-11-06 at 2.41.41 PM

During the last few years I’ve spent over $1 MILLION dollars on Facebook Ads. So you could say I’m somewhat of an ‘expert’. Through my research, marketing and sales I’ve discovered a few key secrets that small business owners can use to get big results, on a super tight budget!

It’s been an honor to help over 200,000 small business owners increase their conversion through Facebook marketing and Facebook Ads. One of my specialties, because I am a direct response copywriter, is in teaching business owners who have never done any kind of ads before how to target their audiences accurately and get quick response to their ads.

Here’s a BIG tip for your small budget ad campaigns on the Facebook platform: MICRO-NICHES. When you do any kind of Like Page Ad, Website Conversion or Website Click ads, be sure to target it DOWN, rather than up, if you have a small budget. 

Micro-Niche Targeting To Get BIG Results With A  Small Budget

Step #1: Go Into Audience Insights In The Facebook Ad Manager (Use FanPageKarma to do the same thing if AI isn’t  available in your country)


Step #2:  Find the ‘expert’ or big leader in a specific niche, industry, marketing real, etc and then start targeting DOWN (not up!) If you target UP you’ll pay more. (Big tip for tight budgets!)Watchers. You can also target magazines, radio stations, tv shows and more. WHERE would you do a regular ad (like a full page spread?!) THIS is where you’ll do your FB ad.

Screen Shot 2015-11-06 at 2.48.10 PM

Step #3: Find highly engaged pages in this niche/target market that are BELOW 100,000 people on the page.



Step #4: Target 1-4 of these pages. Keep your total targeted audience BELOW 500,000. If your budget is $10, stay below 400k. If your budget is $5 per day, stay below $150,000. IF your budget is at $50 per day, stay below 1 million total targeted people. (You can even micro-niche down from within these searches!) 


Then write your ads exactly how I teach in my Facebook Ads 2.0 class. If you haven’t taken this class I HIGHLY recommend you do! If you want to test out some of my ad writing templates, here’s a few you can have for FREE. NO strings. Join the over 200,000 people who are getting great results, writing like an expert and doing it ALL on a tight budget!

I also teach more specific micro-niche targeting on Facebook Ads 2.0 class all the way down to countries, age, gender and more for every niche! Don’t miss it! :) 








YouTube Is Changing Dramatically! How Facebook Really PUSHED The Shove On Google

By | Blog | No Comments

YouTube-avatar-generic (6)

YouTube Is Changing Dramatically! How Facebook Really PUSHED The Shove On Google

I’m not so sure it’s coincidental. A few days after Facebook releases it’s “GoLive!” feature on verified celebrity pages (I happen to be one of those pages!) through their Mentions app, we see Google creating a new parent company, Alphabet. The world as we know it is changing.

About a year ago I predicted that Facebook would become the largest search engine online. Being the single largest community driven platform, with 1 out of 7 people on the EARTH connecting, as Mark Z announced just last week, it holds a lot of clout. But the biggest shift we’re seeing is in the realm of videos.

Facebook also announced their going to be sharing revenue with video producers. This will DRAMATICALLY change the life and even the work of many “YouTube Made Millionaires” because now audiences are staying on the Facebook platform even more. Studies show that a Facebook native video gets higher views, more engagement and is overall, better for a brand than even a YouTube link. I’ll add that the GoLive! App has increased our reach by 4000%!

But the biggest change we’re seeing on YouTube is where it’s going. To a paid and a free service, where videos are now stored, released and cataloged. They’re also releasing an ad-free version of YouTube. If you’re sick of all the 5-17 second commercials at the front of the video, you can now pay to have these removed.

The huge earning potential for many YouTubers is directly connected to these videos. Brands are using these micro-advertisements even more than television commercials, in many cases.

But the changes don’t stop there! Music Key, YouTube’s new music streaming platform is going to offer new potential for artists. They’re willing to push users away from free ad-supporting offerings over to memberships.

Enter Facebook. If a musician were to post their videos natively on the Facebook platform, the viral ability of that one video far exceeds what would or could ever happen on YouTube. It’s all about ‘seeing what your friend did and joining them’ that Facebook is built around. But here’s the real clincher, on Facebook, the musicians could earn revenue in a way that YouTube doesn’t offer.

Facebook gave Google the PUSH and the shove. The changes we’re seeing in video, live streaming, and the interactivity of even artificial intelligence is making Facebook an even more appealing platform for business owners, musicians and any brand that is serious about building community and culture.

One of my specialties is helping small business owners to communicate their message on the platform through $10 per day ads. Rather than getting their direction and even training from the marketing firms and agencies, by learning some simple direct response marketing techniques, they can step into this powerhouse community and make a big profit!

If you want to learn how to make more money on your Facebook page and how to use VIDEOs in a way that revenue flows in magnetically, register NOW for my “Magnetic Engagement” class that starts September 9th. I’m eager to help YOU, the small business owner, with a teeny tiny budget, make a big impact!

With love,
Sandi Krakowski

Screen Shot 2015-08-12 at 9.16.58 PM