facebook promoted posts Archives - Sandi Krakowski, Building Brand Equity For Small Businesses

How Would You Like 54,975 People Sharing Your Content & Products Every Week?

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Facebook Marketing

How Would You Like 54,975 People Sharing Your Content & Products Every Week?

The culture of social media is a marketers dream. But ironically not every company who becomes active on the social media platform see results.

What if you could see 54,975 sharing your products and services every single week? The picture above shows our Facebook page. It took 16 months to build such a culture. This is one weeks time. 370,543 post clicks in 7 days. That my friends is a marketers dream!

Here are three strategies you can implement today for your business or ministry:

1. Be very consistent and regular with content posting. People have argued with me over and over again about this one. But the truth of the matter is this- when we started posting every single hour on our page, over 12 hours, 7 days per week, not only did our engagement go through the roof, so did our sales. Don't be like a 'fly by night' doing this sporadically or only when you have something to sell. Be consistent every single day and people will come back to your page regularly to have relationship with you.

2. Make no more than 15% of your content on the page what you sell. Relationship is key. People are tired of feeling prostituted and they don't want to come to your page to hear about your product over and over and over again. For those of you who want to argue this all I have to say is check the page shares I have above and I rest my case. Our profits have quadrupled in 16 months. Relationship is what people come to social media for. Pay attention, please. 

3. Pictures aren't the only thing that convert on Facebook. A lot of Facebook Marketers have convinced the masses that pictures convert the best, so be sure you're using pictures. Yes, that is true. But CONTENT that converts is content that the audience wants. CONTENT that they love is why they come back day after day. CONTENT that they enjoy and will read is what they SHARE. Check out this photo below. While we do see a lot of engagement on the page with photos, we also see that regular, consistent content that is ON TARGET to my ideal client is what increases engagement long term.

Sandi Krakowski Facebook Marketing Expert

For years magazines, radio show hosts and TV stations have known this to be true. If they had commercials and pitching 60% of the time, they would have HORRIBLE ratings. People want the show- the content. They want the issue- the content. Magazines that are 60% ads DO NOT SELL. Apply that to social media and your profits will go way up.

More than 4.6 BILLION times per day people click the "Like" button on Facebook and it's not because the ads they see are changing their life. It's the content. Be in the middle of that as a company or ministry and you'll be unstoppable.

With love,
Sandi Krakowski

sandi krakowski

Sandi Krakowski

Why Would ANYONE Want To Talk To Me?

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Sandi Krakowski

Why Would ANYONE Want To Talk To Me?

I get up in the morning, drink my coffee, check my Twitter feed and how many people have joined my Facebook page. My puppy sits at my feet while my 21 lb ragdoll cat yawns on top of my printer.

Pretty same every morning. Talking to God about what is going on, via the social media world.

Real people. Real lives. So why would anyone want to talk to me?

It’s amazing what happens when you give people a chance to voice their opinion. 4.6 BILLION times per day people click on the “Like” button on Facebook. 400 million tweets per day. Every 24 hours. The world is talking.

I remember the first time I sat at my desk and was at a loss for what to write. I typically would schedule things to motivate, encourage and uplift my followers. But today, nothing. Nothing was there. I didn’t feel anything. I had no inspiration. Motivation was not in the room.  Then I felt God share something with me.

Don’t worry, He didn’t speak audibly and the room didn’t shake. A thought came to my mind that I honestly had never had before. Had to be Him. I’m not that smart. :)

“What if you start everyday out giving just a few tips. Give encouragement, inspiration and tips for business and life just like you would if someone was sitting in your office, cozy in your chair and sipping coffee with you.”

That’s a thought. But I teach business? Would it have to always be about business? How will anyone know what I do for a living if I don’t talk about business? And God….

The questions started to soar as they always do. The entrepreneurs curse. Or maybe it’s a blessing. I haven’t quite figured it out yet.

I proceeded to do what was suggested!

Tweets scheduled:

“What if today thing do turn around? Miracles happen everyday.”

“You can be anything you want to be in life. Just stop listening to the lies in your head. That’s the first step.”

“Big thinking creates a big life. Small thinking creates a small life. It’s that easy.”

Then they started talking back. "OH MY GOODNESS!" was my first thought…. The comments. The praises. The “HOW did you know I needed that right now?!”

WHY would anyone want to listen or talk to me?

Maybe it is because we could all use a kind word once in a awhile. Or maybe because when you’ve lived in darkness for so long, when light comes shining at you on Facebook, it’s kind of startling and you actually stop to pay attention.

I have no clue, honestly, why anyone would listen to me. But as long as they do, I’ll keep sending encouraging words. And ya know? I’m listening too. We’re in this together. Currently more than 500,000 are talking back to me on social media and my life has been changed, forever. 



real time

It’s REAL Time!

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real time

It’s REAL Time!

Someone just said something stupid on television. A singer is performing and they cough mid-song. An athlete collapses on the field. A 12 year old has a gun at a preschool. The wind just kicked up to 90 mph out of no where, with no warning in Joplin. Someone just tweeted about Obama and the FBI showed up at their front door. Whitney Houston is possibly dead.

Real time.

Right when it happens.

For years journalists have raced through weather, crowds, without sleep, not even sure where they are going but knowing a story is breaking and they must chase it.

The prize was given to the one who could report quickly, as it happened. The plane just crashed, who will arrive at the scene first to give first-hand information.

Now, a passenger can post on their Facebook page that the pilot just saved us from a near fatal crash and my arm is broken!

Real time used to be a term only computer geeks used. Now we use it so casually on social media it makes one stop and think to themselves, “I am hearing this AS IT HAPPENS.”

The news breaks so fast, the rumors fly, the slips get posted and the information goes OUT to the entire world, instantly.

Real- Not artificial, fraudulent or illusory. Occurring or existing in actuality.

Time- The measured or measurable period during which an action, process or condition exists or continues.

While we work. While we sleep. While we live.  

Social media created the real time world for us all. 

With Love, 

Sandi Krakowski









Excerpt from the book "The Talk Back Factor: Social Media Has Changed Our World" due for release April 2014, Sandi Krakowski