how to use a blog Archives - Sandi Krakowski, Building Brand Equity For Small Businesses

Copywriting That Converts, Generates Massive Traffic And Creates A Huge Culture To Serve

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Copywriting That Converts, Generates Massive Traffic And Creates A Huge Culture To Serve 

By: Sandi Krakowski

Writing words that sell makes building an online business a blast! Why? Because it's easier to help people get the results they are seeking.

For example, what if your product can help someone get out of debt? You have the ability to help people pay off their credit cards, get past their current struggle and rebuild their life. Sounds amazing, doesn't it? Here's the harsh reality behind this amazing product- if you can't write words that sell, no one is helped and you can't stay in business.

The best person for this topic- debt reductions, paying off debt, getting past the bondage of debt and rebuilding your life is non other than Dave Ramsey. He is my go-to source when it comes to learning how to manage wealth and living a life of freedom financially. I trust 100% everything he publishes and have benefited personally from it. 

Harsh reality again- if Dave Ramsey didn't have someone on staff who could write sales copy that converts, he would not have the world-wide influence that he does. No one would have bought his books nor would they know who he is. Copy that does this is why he is where he is at. Coupled with marketing to the right clients, we can see the obvious success.

Copy that converts and generates massive traffic is a MUST for your business. Are you taking it seriously?

Every month there are multiple companies that go out of business… or worse yet, never even take off. Obviously there are many factors that can cause this but one simple reason is- they can't write or speak words that sell. Ironically, it's not a hard process to learn, but it is a skill that must be learned, it can't just be picked up by reading a few articles.

The Steps To Learning How To Write Good Copy

Step One- Get my book. It's free and you can begin to implement what it teaches now. You'll find it on iTunes and on With 17 years of experience in business, this will teach you how to become more familiar with your market, your clients and what they are already saying in your respective niche. Then….. your job is critical. Learn to think, process and even LIVE in the world your client lives in.

Bottom line- what you think, what you like, what you believe about your product means absolutely nothing! What does matter is what your client thinks, likes and believes. THIS is your first step. Get to know your client better than they even know themselves.

Step Two- Your WordPress site is the best platform for everything to grow at the fastest pace online. Everything works better with Google Ranking, Social Media connections and beyond with a WordPress site.

My first choice for any beginning business owner is Thesis. Here's why- SEO is unstoppable and can't get better with any other theme. As well, you won't need a web master to run everything for you!  Sure, there are other great themes but they ALL seem to lead you on a path to always needing someone else to do everything for you. YOU don't have time for that. Maybe later you'll hire someone to do some custom things, but for now, a good header, a good layout and you're all set. 

Once WordPress is set up it's time to SATURATE your mind with good copy.

I hate to break it to you but it's CRITICAL that you get really good at copywriting.  And it's NOT going to happen with just a few books or by reading other people's work. It's important for you to understand basic principeles of copy and it's imperative that you learn to bring this into all of your work. Blogging, emails, social media, sales pages and more all depend on good copywriting skills.

Being able to write words that sell doesn't just happen, it's a skill that has to be learned. The only way to learn it is to have someone who is very good at it, teach us. This is how I learned. Do whatever it takes to increase your skill, so you can grow your business.  Without copywriting skills everything else will fall apart and won't do what you need it to.

Step Three- Decide and determine in your mind that you will get masterfully good at writing copy that converts. Make a decision to do whatever it takes to get there. Guard your mind. Protect it from negative influences. Remove from your circle of influence those who might hold you back.

The decision to really put ourself into a state of being able to succeed is something that so many people forget. They study, they try, they push…and yet they never get themselves into a state of being prepared to succeed and doing whatever it takes to do so. 

When I was a single mom, raising my son who is now 25years old, we were living on $5000 per year. Deep inside of me was a desire to be more and to go farther than I could even imagine. However, the actions to do so were never taken until I was married, some years later, and first exposed to the internet.

It was at that time that I began to take specific steps to learn how to build an online business. I studied businesses, spent hours and hours and hours learning how to build websites, write copy and all the aspects of an online business that were needed. It was not easy, but here I am talking to over a million of you! It WAS WORTH IT! :) 

If I had given up, you would not be reading this today. Thank you GOD that I didn't give up. There were so many times through the last 17 years that the stage was set…. even prepared it would seem, for me to fail. But I didn't quit. I didn't give up. There was a burning passion and fire inside of me that was BIGGER than me. Today, in 2013, I see it. It's connected to Y-O-U. ALL of you. YOU were the reason I kept going. And YOU were worth it all! Still are!

The question I have for you today is this- are you doing the things that it takes to get you to your dreams? Or are you still hoping that somehow you can get there without doing something different? 

Learning to FIND the urgent pressing problem that you are going to solve is critical. 

Finding the unique solution that you offer and then understanding how to write words that lead people to that solution is imperative for you to succeed.

Build the best way to reach your ideal clients and then creating an offer that is irresistible is what will create a steady stream of cash flowing into your business daily.

However, if you do all of these things and never take any steps to becoming the kind of person who can manage success, it will flow right through your hands and onto someone else. Building a business is not easy, otherwise everyone would be doing it! But it's also not complicated! It's something that can be done by anyone who will make a commitment to do so. I'm proof of that and so are our clients and their stories!

Today, make a decision to do whatever it takes and then do the actionable steps to get there, for an entire year. At the end of the year you will be masterful, because of your daily steps forward.

Today, make a choice to no longer live the same! YOU were designed to BE MORE! 

With love,
Sandi Krakowski

Sandi Krakowski, Facebook Marketing Expert

dave ramsey and sandi krakowski

Why You Should Blog About What You Love

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dave ramsey and sandi krakowski

Why You Should Blog About What You Love

Think about it. If you don't blog about what you love, what will you blog about and how long can you continue blogging about it without losing your mind? Doing work you love is one of your greatest ambitions in the world of blogging and running your own business. So why, I ask again, would you blog about things you don't love?

Maybe this is why you do it…

Because you want the highest SEO. Hmmm, that's an interesting answer and I bet some of you said that. But imagine this? If you blog about what you love and you use words people commonly use in the realm of what you love and you build an entire business around this thing you go crazy for…. wouldn't your SEO have the highest ranking possible? Yes it would.

Because it's what the market wants.  Please, I beg of you. Don't start a business blogging and serving on a topic the market wants that you don't love. I'll say it again, if what you're doing is done simply to make money and offer the world what they are demanding but you don't personally love it, quit now. That's foolish. Do what you love, in a way that is so unique and so personally "you" that whenever people see you, read you or listen to you, they want MORE. That is market penetration and engagement at it's finest!

You'll make more money. Let me break this to you gently, you might make money initially blogging about something you don't love but you'll never make scalable and sustainable profits doing something you don't love. Money loves speed, it's attracted to that which is alive! I'm not kidding… and it will follow you in your business pursuits more quickly if you stay true to who YOU are.  

I love business and have been doing it for 17 years.

I write about 'in the trenches, down and dirty, powered by faith and pulling up my bootstraps' BUSINESS. With a past that shocks some psychiatrists and a passion for life that restores their faith in God, my story of being gang raped, raised in a home that was what nightmare novels resemble, building a business online when I didn't know a thing and becoming a millionaire with good ole fashioned hard work causes many of our readers to say they can't wait to see the next thing we'll release. It's alive. It's real and it demonstrates a PASSION that others want.  

Blog about what you love. That's your first business assignment.

The picture above was from my amazing day at Dave Ramsey's office. What a blessing he is to the world and a gift to those of us who want to stay true to who we were designed to be!  

With love,

Sandi Krakowski  

More fun photos from our "Day With Dave & Staff"

be debt free






3 Ways To Increase Traffic, Build A Bigger List & Make More Money With A Blog

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3 Ways To Increase Traffic, Build A Bigger List & Make More Money With A Blog – Why your blog needs to get personal 

By: Sandi Krakowski

The internet has changed SO MUCH since I first began my first business. When our 4.5 million dollar kitchenware business was built in the 90's we didn't have blogs, videos OR social media. Makes one wonder how on earth we were able to grow such a big company so fast, doesn't it!? With all the amazing ways we can connect online today with Twitter, Facebook, InstaGram, Pinterest, WordPress, Email and more, how on EARTH were we so successful?

The personal aspect of business and getting personal with our clients is a key we've used successfully now for 15 years online, in 11 respective businesses. From writing about kitchenware to managing multiple eCommerce businesses to writing sales copy, managing content media for large corporations, developing PPC campaigns and more, the PERSONAL touch was always our selling feature.

Let me share with you 3 ways you can increase traffic to your blog TODAY, build a bigger list (because your opt in ratios will go through the roof!) and make more money with a blog THIS month!

#1- People are looking for someone to relate to– One of the BIGGEST keys to successfully building a business is to connect with your audience and let them connect with you.  GONE are the days of the 'Distant Guru'. The culture we are marketing to in 2012 loves to connect with others.  "Don't talk to strangers" is so old school that if you are NOT talking to strangers online daily through social media you are definitely going bankrupt as a business owner.  Equally, if you're not connecting daily with clients and customers you're losing business to your competitors.

It's not hard- try this challenge for one week and see if it doesn't increase your engagement: Check in every hour from 8 am- 8 pm for 5 minutes.  Answer people's questions.  Give encouragement. Direct them to solutions. Offer answers to their problems. During one 12 hour day if you check in LIVE on your social media and blogging platforms for just 5 minutes, it will take you only 1 hour to accomplish. This one hour will revolutionize your results! (and if you don't have an hour per day, quit now!)

Victoria Gazeley is a Ruby coaching student of ours who is a featured writer at Mother Earth News. But listen, she wasn't always that famous! When she first started out 15 months ago she had a blog, a big heart and a dream to impact the homesteading community. She had a few blog posts and no traffic. When she started getting PERSONAL with people, sharing her journey of creating her own homestead as a single Mom and also sharing how she runs an amazing online Web Design company from her sattelite connection (living in the middle of no where!) things began to pick up! Within 90 days Mother Earth News asked her to begin writing for them and last month she started remodeling her house, a BIG dream with a BIG budget she can now pay cash for! WOOHOO!!  See Victoria here…  and check out her amazing homestead renovation on her Facebook page!

#2- A personal connection is the driving force behind social media, blogging and a rapidly DOMINATING smartphone mobile market!  Facebook reports more than 543 MILLION MOBILE USERS and it's critical for you, as a blogger and business owner, to understand that reading on a mobile device is MUCH more personal than reading a white paper, ebook or any other piece of information online.

Today's audience not only wants someone they can relate to, they want to engage with people all over the world, which includes businesses! Mobile users are throwing away their laptops daily and jumping online repeatedly throughout the day on their mobile device. 

By building a personal connection with your audience through social media, blogging and your message you will PUSH FORWARD the results you can create. People will refer others to you, come back daily (sometimes hourly!) to check in with you! Still wondering if you can make A Real Change with your blog? Just read some of these comments that came in on our Facebook page.

We live in an amazing generation filled with AMAZING people we have the honor to serve!

#3-Getting personal sets you apart– you won't be product focused all day long and people won't get bored. Nothing worse than reading a blog, Facebook page or Twitter feed that is a ONE NOTE NIGHTMARE… you know, we've all seen them. All the writers talk about all day long is their product.  Can you imagine a television commercial being like that?  Now that television commercials are losing steam take a BIG CLUE from the incredibly powerful 17-24 SECOND commercials we see on channels like YouTube and more.  Bring REAL LIFE to the forefront, mention your product about 10-20% in the message.  In a 24 second commercial the product is mention in the last 2-3 seconds. CLUE!

Listen, people will pay attention to what you're selling if you pay attention to who they are, the lives they are living and you truly care!  Getting personal with your client and connecting with them on a daily basis will do MORE for your business than even a $10,000 advertising campaign that leaves connection out!

What am amazing world we live in!  

We are so blessed to live in this generation where people are connecting all over the world. To increase traffic, build a bigger list and make more money with your blog- get personal! You'll have the time of your life and mark my words, YOUR business will be blessed!

I'm personally interested in YOU– please come to my Facebook Page right now and tell me where you are from and one thing you absolutely LOVE about this social media smartphone mobile culture we live in! I can't wait to see you!  I WILL read every post! 

I love you guys,

Sandi Krakowski