internet millionaire Archives - Sandi Krakowski, The Small Business Mentor

Where Should Most Of Your Activity Be In Your Business Online?

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Where Should Most Of Your Activity Be In Your Business Online?

By: Sandi Krakowski

Starting a business can be challenging and exciting all in one, and for good measure, let’s throw in a little bit of overwhelming on the side.

Life itself has taught me many lessons that have helped me to create the results in business we have today. For example- learning to pace myself was something I learned in my bodybuilding career of my 20’s. No matter how badly I wanted to be powerful and ripped, I had to do the work. To beat my body in the gym seven days per week without rest actually would make me tiny, loose and flabby! Dense, striated, strong muscles are the sum results of consistently pressing past my fatigue into muscle failure combined with appropriate rest and recovery. Constant muscle fatigue is no way to live, in the same way constantly working on your business is not the way to be successful.

Motherhood taught me that right when I think I’ve got things all figured out and mastered, the game can change when you least expect it. Babies get sick, jobs relocate, change of plays happen, layoffs, new children enter the scene, crisis with relatives and oh my goodness, learning to have The Gumby Anointing was the way to survival of the fittest! (Surely you know who Gumby is, right? Just think “Mom Version Gumby”. )  

Cooking has taught me that sometimes your biggest flops will actually end up being your biggest successes if you’re willing to give it a ‘try’ and get some feedback. It also taught me that no matter how creative you think you want to get- there will always be some ingredients that were NEVER meant to be combined. EVER.

A very important lesson I’ve learned through my 20+ years of working online is that when all is said and done, there are typically only a few select activities that absolutely MUST be done on a daily basis to keep things moving ahead. It is also critical to know that putting these activities off, outsourcing them to incompetent people and frankly, thinking you’ll get to a place of success that you no longer need to do them is a big impoverished delusion.  

So… what activities should you, the business owner, never neglect, put aside or outsource?

The first and most critical activity to always be doing is marketing.

The biggest break thru that most business owners I meet need is to come to grips with the fact that they must redirect themselves from being the marketer for their business to the investor and marketer OF their business. Marketing your business is much different than being a solo-employee of your own company.

Marketing should be 80-90% of all that you do. Most of your activities should start and end with marketing. What I typically see is more than 50% of the people who are marketing only 10% of their time. Even though they work A LOT of hours in their business (and stare at their computer!) sadly, many are simply not doing the amount of marketing that a successful business demands.  

WHERE Most Small Business Owners WASTE Their Time And Rob Their Business:

Creating- This is someone who is constantly creating. Many are actually addicted to the creating phase. Just like the love and excitement we feel with a new baby or even a brand new puppy, many wanna be business owners love the creating process just as much. To be real honest, just like when babies start to get sick, grow up, puppies start to soil the house, this is the kind of person who will change business models, seek something else creative or even just give up. Over and over again from one excitement to the other they go. Rarely does even 20% of their creating ever become a product or service that is marketed for a profit.

Planning-The amount of people who have numerous ‘Maps” and “Business Plans’ in the glovebox of their business vehicle is startling!  With a false security of having it all together, getting all their ‘ducts in a row’ and having everything all lined up, they are deceived into thinking this secures them a successful business. Many have a map from Expert #1 who doesn’t even understand pricing and map from Guru #2 who is an affiliate junkie but doesn’t know a thing about information publishing. Then they have the map their sister wrote them in a night of brainstorming (although she’s never even built a business). Maps, maps and more plans and maps! This is the person who seeks a guidepost more than a takeoff. Sadly, very few ever put ‘gas in the car’ or even pull out of the driveway of their desired business dream! Their plans make them feel super smart and somewhat  secure but year after year they are still struggling financially. 

Masterminding- This is one of my personal pain points when it comes to leading people in business. The amount of people I see who are part of a group and a mastermind but never getting anywhere is somewhat of a mystery to me. Now don’t get me wrong, I’m not against masterminding! I RUN one of the most sought after masterminds in the small business community, but I do it VERY differently than most do. My clients get RESULTS, as well. But most masterminds are simply not helpful or profitable! What seems to be an outbreak worse than the swine flu is people who are a part of a group, alliance, society or mastermind that is run by people who have never made any money in business. Most aren’t making any money and are addicted to creating and planning and critiquing to feel like they are doing something in business! Here’s the key– the groups that are FREE and very low cost are always worthless!! Any online group in Facebook that offers FREE reviews, critiques, hot seats, masterminding and brainstorming- BEWARE- this is a sign that no one is really working or making money. They are coming up with a ton of ideas but at the end of the day NO ONE IS MARKETING a growing business! INVEST into a mastermind that is worth your time! We invite you to ours! 

Please don’t think I’m angry or upset, truth be told I feel like a Momma who is watching children go astray! Some of the decisions I see people make are absolutely heart breaking to watch! And while I wish I could prevent the foolish decision making. (Like someone who doubles their income and then thinks they no longer need any coaching or training)…..

That’s not my job. It’s not your job either.

People need the freedom to do what they want to do. Even sabotage themselves and fail if that is what they want to do. I’ve seen some of my most successful clients get full of themselves and go backwards because they thought they didn’t need to be around successful people anymore. It’s not my job to stop them. I pray and let them go. 

Your focus needs to be on where you are at.  A key component in any business is in knowing WHAT business we are in and then…… be about your business. PERIOD.

My friends, the way we pay down our debt, make more money, create jobs for others and increase the economy of not just our own life, but the lives around us, is to do a few key things- daily, monthly, yearly. Over and over again. 

Marketing your product or service 80-90% of the time is your key focus on the pathway to success.

There’s no way around it.  You need to be marketing! This doesn’t mean that all we ever write about is our product or our service. We don’t blast people on our Facebook walls with mention of our cosmetics, weight loss, greeting cards and natural facelifts every single day, over and over again, and in every single blog post, over and over again. The key to marketing successfully 90% of the time is not rooted in sell, sell, sell, sell!

DO NOT OVERLOOK These Key Steps To Growing Your Business AND Your Bank Account:

  • Have a relationship with your customers. You’ve heard me say it once, I’m going to say it again. It might not seem possible but having a genuine, caring relationship with just 1000 clients will get you father down the path to success than constantly pitching 100,000 people who have no relationship with you. Quality is the key.  Step by Step- in today’s economy connection is the currency you are after. 
  • Always seek fresh, new traffic, leads, followers and customers. Loyalty is a very real aspect of a successful business that is profiting for a long time. But a business that isn’t seeking out new customers, clients, visitors and sales is already dying. Build relationship with the new and keep the connection deep and alive with the current. That’s the key. I am ALWAYS 24/7 growing my client base by email and social media. We grow by a minimum of 20,000 new clients per MONTH.
  • Multiple platforms equals bigger results.  Here’s a list to give you a bigger picture of where to go to grow your brand. You don’t need to be using nor are you READY to be using all of these (unless you’re over the mid-six figure range) but you will want to find 5 things that you’ll start on NOW and build from there. Start out with these platforms and grow from there. Do not settle, do not shrink back and for heaven’s sake, don’t just ‘grow comfortable’ where you’re at or you might end up with a big surprise! Keep growing- moving- expanding.

Some marketing platforms that we use in our company to get our products and services into the marketplace-

  • Facebook
  • LinkedIn
  • Twitter
  • InstaGram
  • Google organic traffic
  • Google PPC
  • Facebook PPC
  • Newspaper ads
  • Guest speaking
  • Guest writing
  • CD’s 
  • DVD’s 
  • Books
  • Workbooks
  • eBooks
  • Mp3’s 
  • Tele-Classes
  • Webinars
  • Blog posts
  • Radio ads
  • Radio interview
  • Full paged magazine ads
  • Small mag ads
  • Post Cards
  • Direct Mail
  • Email Marketing
  • Offline newsletter
  • Banner ads on other sites
  • Solo Email Campaigns to other people’s list
  • Co-Reg (Minimal)

and a few more we haven’t even mentioned.  

Pick five to start out with.

It takes time to grow a business, but the last time I checked, it takes time to grow a great healthy body. It takes time to grow a great family and relationships. It takes time to get your finances in health. Bottom line is most just won’t do the work. Most won’t eat right to heal their body, most won’t forgive bitterness and offenses and start to live in freedom. Most won’t do the uncomfortable and unpopular things and will continue to stay the same, day after day. 

BUT you.

YOU are not most. You are a Champion. 

You press forward between the gap that exists separating the life you live now and the unlived life you’re pressing to.

YOU are not a quitter. You are not a victim, in a delusion or believing a lie. YOU are created for more and you are doing more. You, my dear friends, through thick and thin, through your own personal hell some of you, are A Real Change in the earth.

It’s an honor to work with you! Now get to work! 🙂 

With love,


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How One Business Owner Went From Selling $50,000 Of eBooks Per Year To Multiple Six-Figures

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Six years ago Karen sold an eBook to the tune of $50,000 per year. It’s an internet marketer’s dream come true, making a full time income selling one product, online. But then something happened, and it not only robbed her of her dream, it robbed her of her courage, determination and self-awareness.

Karen was in my Inner Circle class last month when I asked for people to start submitting their applications to have me review their business. The plan was simple- I’ll pick 2-3 people every single month, review their business, and tell them what I would do if I owned the company, giving specific steps they need to take to double (or triple) their income, and revealing where their problems were. As an Angel Investor, I’m pouring my hard earned money into small businesses. There is STRICT criteria for the businesses I invest into. I’m looking for marketable products, people who are already making great money and are stuck, and can’t grow from there. These same methods I’m using to decide who to invest into, are being used in my Inner Circle, as I show what really makes a business succeed. 

Everyone was super excited when I told Karen that I could teach her how to make 6-7 figures with her business, if she had already been making $50,000 per year selling eBooks. This is not only a great income for anyone, but it demonstrated she has the skillset and wherewithal to build a successful small business online. The thing that shocked me is she walked away from it, and is now ‘struggling’ and ‘trying’ to build another business. She’s not happy, her website shows it, and she didn’t even realize that her choices sabotaged her success and made her sink into a pit of not only doubting herself, but thinking it was all a fantasy, the success she had experienced. She even told me she thought it was all ‘luck’ and THIS must be the reason she was having so much trouble now.

I have to warn you, I am HEAVY HITTING NO HOLDS BACK on this video. I give it to Karen STRAIGHT UP. Now listen, Karen knows I love her, I honor her and there is no going into this consultation with a need for me to reassure Karen I’m not upset with her, or that she has to ‘please’ me and for some reason she hasn’t. There’s NONE of these dysfunctions and codependent stuff going on. By the way, I see A LOT of this kind of thing in groups and forums online. But in this case, Karen knows I have her best interest in my heart, and I have less than 15 minutes to pull her OUT of the pit, wipe off her boots, give it to her straight and get her making money again.

How One Business Owner Went From Selling $50,000 Of eBooks Per Year To Multiple Six-Figures


So when you watch this, realize….. I was so shocked by what Karen was doing, I might sound like I’m upset. But I’m not. I was thinking of the hundreds of thousands of small business owners I meet every single day who are HOLDING themselves back just like Karen was. Listen, I’m a business owner. Not someone looking for popularity or to make people love me. These people need help and I HAVE their answers. AS I am giving Karen this consultation (that is on the video below) I’m THINKING of all of my readers, small business coaching clients, people on my social media profiles and more who I have met, who could be living the dream life, making six figures but sadly, they sit in a pit holding themselves back. Some in self pity, others buying into the lie that they ‘don’t know where to start’ and others still looking for their ‘big idea.’

When Karen saw my review, she not only cried, she laughed! Real hard! Because this is not only exactly what she needed, this is what she’s been praying for! AND…… she’s on her way to six figures. Using her skill. At least that is what she told me. I pray she is. I see too many people who don’t do this. THAT is why I created the Inner Circle Mastermind and Coaching group where we can help hold people accountable, give them the exact steps they need, and every month they can watch me do this with 2-3 other businesses. They can also get their questions answered on our Q & A day and meet with me in a live webinar! This is not a group where a ton of people are asking a bazillion questions and people who haven’t even made six figures yet are giving them answers that are totally wrong. NO.. this is a group of serious minded entrepreneurs who are making things happen. AND it’s only $47. ridiculous, I know. ….  (For more info on the Inner Circle go here)

I decided to let all of you see just ONE of the three consultations and reviews I did this month. I hope this pulls some of you out of the pit and helps you to go make your eBooks, videos and courses so you too can make more money. Your business can be the absolute answer you need to get out of debt, start taking vacations, pouring money into worthy causes and lay your head on your pillow at night knowing THIS IS your life, and no one can take it away from you.

With love,

Sandi Krakowski


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You Don’t Need A Website? Think Again!

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Why You Still Need A Website With Social Media

Recently I've been hearing people say things like, "You no longer need a website, people are on their phone on social media, so that is all you should focus on."  Or other statements that elude to this notion such as, "Building your shopping cart system into the Facebook Platform is one of the best ideas ever! You no longer need a website!"

Let me set the record straight. With 1.5 MILLION people connected to me on social media, 1 million alone on our Facebook page and millions of dollars in profits that come in every year to our corporation, there's a big reason WHY you still need a website. Don't miss this. Don't listen to someone who 'masters' one or two platforms and then tells you that you don't need a website simply because they hate updating theirs. The same kind of bogus nonsense floats around email as well. People saying, "Email deliverability is so low you don't need to use it anymore." Same thing, always said by someone who ONLY sends out promotions and NEVER sends out a newsletter or anything tied to relationship. They don't like email and they aren't getting great results with email because they ONLY time they email you is to SELL you something.

If you don't have a website, listen to me very carefully, you own NOTHING online. You're homeless. You have no real estate, you are under the control of someone else's property and when push comes to shove, you my friend are in a big pickle!  If Facebook, InstaGram, Twitter, Pinterest, Buffer, Rebel Mouse or any other platform ever shuts down, makes new rules, changes things on you this is how that will affect you: It's like a board of directors meeting together and NOT letting you in on the decision making. They'll come back to you and tell you what you can and can't do. And here's the WORST part, you have nothing to say about it. Because YOU my friend don't own any of the real estate!

I am not suggesting that you should only blog! I am not saying you should not spend your time on social media where billions of people are every single day! I am also not saying you should freak out, lose sleep, and throw a website up just to 'get it done!'. What I am asking you to do is act maturely, wisely and behave like a business owner.

You must cover your assets. Be sure to have a website AND social media.

The things that make you money are where you need to keep your security high. Your content is directly related to this. Building relationships on social media is one of if not the best thing you can do today online for business. I've been online running my corporations successfully now for 18 years, so this is not theory, it's not a guess, it's truth established with consistent experience and results. When you are building these relationships on social media you MUST have a place you can call your own, that YOU own. No one can tell you what to write on this piece of real estate. No one is regulating you, monitoring you and telling you when and how to do things.

I am all for crop sharing with the most successful channels online, such as Facebook and Twitter. GO where your idea clients are!  BE there everyday! Engage, have relationship and sell there! I'm all for building a huge following on InstaGram and Pinterest and spending your time connecting, relatinng and selling there. But if you throw out the website, you are homeless. When push comes to shove, well, you're in trouble.

What do you do if Facebook goes down? Or Pinterest? HOW do people get ahold of you?

When you think like a business owner think SATURATION. You want to saturate the market, you don't want to just own one platform. You want to get really good at being everywhere that your ideal client is at. That is why you see me, my pink hair and our message EVERYWHERE you go. We've done this intentionally.

So, today's update is this: If you hear this kind of thing,  just smile. Don't pick a fight. Don't try to correct the person. Just realize that owning real estate online is important and you need to have a place you can call your own. Direct your traffic from Facebook and Twitter THERE. Build relationship around yourself and your message.

This is what we call "The Circle Of Life For Your Business." TM  (see below) Build your business around the top platforms and direct them back to your blog and connect through email as well. It's beautiful and it's a business model that works with ANY and all businesses!

With love,

Sandi Krakowski

Circle Of Life

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