list building Archives - Sandi Krakowski, The Small Business Mentor

Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales

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Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales

By: Sandi Krakowski

Have you noticed a shift in how people communicate?

No one wants to talk on the phone anymore!

Even when it's a friend or family member calling, talking on the phone all day is no longer desirable!

Most people do not want to answer the phone when someone they know calls. They'd rather talk to them online through social media, email or texting. So how can someone who is trying to build a business use the phone to do so? Or would a better question be, do you have to use the phone like we used to in years past to grow your company?

We can't do cold calling and phone prospecting like we used to be able to do it. As someone who has personally dialed more than 30,000 leads myself in my years of phone prospecting, it is my belief that we either have to step up- or step out, when it comes to using the phone to build our business. (Yes! I have phone logs and lead lists to prove I DID that many phone calls! Wild huh?)

If people don't want to answer the phone when a friend calls what makes anyone think they'd want to talk to a complete stranger?

Currently, A Real Change International has a client base of over 1.5 MILLION customers. News flash! We don't have phones ringing non-stop, we don't have a call center and we don't have employees falling like flies because they are worn out with whining customers. Most of our clients speak to my team of staff through either email or social media. Answers are fast and easy – everyone is happy. This is the new way to do business. Our customers tell us all the time they love it!

When you build a company, one of the biggest keys to success is staying relevant to where customers are currently. If customers don't want to talk on the phone, it's our responsibility as business owners to put up systems so that they can contact us in a way that they feel most comfortable. It's obvious that social media is where people want to communicate in the year 2014. 

Having someone active at all times through email and social media gives our clients a high level of security and trust when doing business with us. Here at ARC, we do have a phone line where someone can be reached during normal business hours. But most of our clients reach out to us through email and social media, as their preferred means of communication.

This same method can be in place if you are running a business that requires a lot of phone prospecting or calling. One of the best ways to get through to a gate keeper is to build a relationship with them online! By doing some initial connection with a client's assistant or secretary through Facebook, Twitter or email, you'll not only be welcomed when you call by phone, but you'll be invited! 

Social media and email are great ways to 'warm up' a lead or to even do your sifting. When I was prospecting years ago for a direct sales company, I would send out initial emails that asked all the right questions to get my clients to reply back to me. These are some of the same things we do today with every person who joins our email list and the results are amazing!

Rather than having hotel meetings, many people online are now hosting tele-classes, info summits that are run virtually and even Skype Chat video parties!  In the same way social media and email have made it much more easy to connect with people and start a genuine conversation quickly.

Disconnect your phone a few hours per day and start making relationships with prospective clients through social media. This is how I was able to make a solid 7-figure income in my copywriting business, too!

Social media and email are how most people prefer to communicate. Go to where your client is, speak their ideal language and closing more sales will be easier than ever!

Come join me on Twitter and let me know if you are already using social media to build your business! I'd love to hear how it's going for you! Connect with me here: http://www.twitter.com/sandikrakowski 

Whatever you do, remember this- People love to talk to those who care and make them feel special. Social media is one of the best places to make that happen!

Sandi Krakowski

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Creating Predictable Profits With A Highly Targeted Client Base

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Create it!

If you're a home business owner or a small business looking to break through into the new economy that exists online, one thing is certain- growing your customer base, filled with paying clients, is your biggest daily task. Sadly, many of the gurus out there are not teaching you step by step methods on how to do this.

When I expanded my business from a freelance service provider to a training company teaching online classes, doing mentoring and coaching I was faced with the enormous task of building my list from the ground up just like you are. I quickly discovered that some of the methods people were teaching didn't work. Orthey worked so slowly that it would take me at least 10 years to get to my goal.

Building a list of clients is the single greatest task you can and should focus on. Why? Because once that is done you will enter a realm that I refer to as,"Predictable Profits." A client base that is rightly targeted and grown by your direction (and not guesswork) will be so loyal and so powerful that ANYTHING you have to offer will sell. 

Far too many people are talking about how to get BIG followings on social media! I want to teach you how to create a big paying client base of customers you love, and have the honor to serve every day. The number of followers means nothing if they aren't rightly targeted and buying from you. But how do we do that? That's what we're leading with in Kansas City, September 16 & 17th, 2014. 

Social media offers the single greatest platform I know of in my entire 18 year history in business for creating a huge client base. The average small business owner can create a paying customer base of 25,000 clients in under a year and generate for themselves a handsome income! The BIG KEY however is knowing how to do this when everything is constantly changing online.

Google, Facebook and Twitter have CHANGED THEIR GAME! Are you ready?

During some of my most recent meetings with these big giants in social media I'm noticing a trend that YOU must be on alert about- they are changing everything they've ever done. New tools are being added, new methods of doing things, new opportunities for advertising, paid and free, are opening up. MY job is to show to you how you can use these changes and tools for your advantage in growing a HUGE list!

Do you have 10 years to grow your business? I didn't either.

Jay Abraham, the Marketing guru to the gurus who charges $ 25,000 for a consultation teaches the facts when it comes to company growth. These are the strategies that all online companies are using. 

Step 1- Increase your list of customers

Step 2- Increase the number of purchases they make or increase the average amount they spend on each purchase.

It's that simple. 

But the way most small businesses are doing it would take 10 LONG years! Let me show you how to do it in under 15 months!  In Kansas City, on September 16 & 17 I am going to reveal things I've NEVER shared before on the list building, client growing side. I've taught you ads, we've talked about engagement, NOW it's time to talk about how to bring all of these pieces together from social media so that you can build a predictable profits pipeline for your company!

I've NEVER taught this stuff before!  

Why? Because during the last 22 months I've been testing, sampling, scoping and studying all the different pieces together to see IF indeed it would work for any business owner. And it will. I personally have grown my client base to over 850,000 followers and 1.5 million customers. That's why every time I release a product, launch and event, open my doors for ANYTHING, people buy. Now I want to teach you how to do the exact same thing!

Once you get 500 customers on your list the shift begins to happen. People are paying attention, emails are coming in, products are being sold. But it's not quite enough to make $10,000 per month unless your prices are very high.

Then the 2500 mark creates a whole new aspect for your business. Growing to 5000 paying clients is the big ticket to a 6-figure online company. I truly believe that! 

Doing it through social media will be the easiest and most enjoyable thingyou've EVER done. My method is not only sought out by large corporations and brands, it is now referred to as the Go-To source for small business owners internationally. I'm ready to teach how to tie everything together into the most brilliant step-by-step system you have ever run in your business history! 

We'll talk about how to get your first 500 customers and then move to the 1500 range. Once we cover those basics we'll move onto how to explode your marketing efforts…. and get to that sought out goal of 5000 ideal clients on your house list and social media following who are BUYING regularly! Predictably! 

5000 is your magic number when it comes to building an in house list. This is where regular referrals, repeat business and customer loyalty really takes off!

Let's do this together! 
Small business owners from all over the world are flying in for the biggest event we've EVER done! We've made it MORE than just business by adding music, gifts, contests and surprises!
I can't WAIT to see you in Kansas City, MO… the place the tech world is calling the NEW Silicon Prarie! It's a hot bed for business growth! Don't miss this! You'll get 50% off your ticket price for the next 6 days. Register now!
If your bold enough and are willing to walk by faith, I'd like to personally introduce you to all of my speaking experts at an Exclusive VIP Dinner on the first evening of our event. Networking with some of these people could be the biggest break to happen to you this year! VIP seats are almost sold out and have a cap of 50 people only.
I'm ready to lead you on this amazing path of predictable powerful profits. Any business, any model. Now it's up to you to ACT and change your future!  I'll see YOU in Kansas City!
With love,
Sandi Krakowski
Sandi Krakowski
President and Founder
A Real Change International, Inc
Sandpaper Tablet, Inc.
PS. At this event we will release our BRAND NEW product for social engagement that I believe will change the history of business forever. The Zoë Project is the perfect solution for today's business owner! Get FIRST ACCESS to this powerful tool in Kansas City! 


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Email Marketing Secrets Made Easy -Creating Rapid Response To Your Opt-In

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Email Marketing Secrets Made Easy –Creating Rapid Response To Your Opt-In

By: Sandi Krakowski

When building your website there is one component that should be in the upper right hand corner of your online real estate that you don't want to be without it. This one critical component increases credibility, helps build rapport and determines more than 50% of your long term results… It is your Opt-In box.
Just putting up an Opt-In form and adding words like, "Sign up for our latest news!" isn't going to work. No one wakes up in the morning with a strong desire to sign up for anything, let alone another newsletter.
The only reason that someone would give you their private information, their email address, is if you in turn give them something of value at no cost. 
The law of reciprocity says that when you give me something of value and it doesn't cost me anything I feel obligated to now give you something of value. Signing up for another newsletter is not really perceived as something valuable unless you are a household name. Signing up for a newsletter that Lady Gaga publishes might seem logical but if you haven't reached that level of notoriety yet (and don't worry! Neither have I!) here are some tips and strategies to increase your Opt-In results. 
1. Offer a 5 page report that exposes a problem. What problem exists in your business, in your industry, in the field you are in. For example, are you an accountant? Why do people tend to lose money with an accountant rather than save it? Are there things people should know about accountants that could save them money and time?  Give a report that solves a problem or exposes one. This will build credibility and help to build rapport.
2. Give away a free video or a series of videos. Offer a training that others are charging money for. Make the recording process easy for yourself but of high value for your client. Make your videos short, sweet and to the point. 
3. Publishing a book? Give me a sneak peak at a chapter. Pull out a few chapters and paragraphs, add some graphics and 'tease' me with it.
4. Got a meal planning, cooking, kitchen related business? Give me an exclusive cookbook with recipes I'd never find anywhere else. Show me your speciality and give me reason to buy from you.
Sadly, far too many people assume that they just need an Opt In "form" to get people to join their list. That is not true. If it was, let me ask you this- WHY do so many people struggle to build a list?
When you offer something for free please make it valuable. Please don't whip something up and just assume no one reads it anyways. Trust me, they read it. If they liked you, trusted you and you send them crap- they will never read another thing you offer. Period. Be honest, give something of great value and they'll be loyal to you and trust you for a long time. 
A few more reminders-
Your list Opt In form should be in the upper right hand corner. OR in your header at the top like we have. BIG KEY—>>>>  It should be ready for your prospect to fill out above the fold of the page. Don't make them scroll down.

Give away something of huge value. Be sincere, serve and they will be so glad you did. (you'll sleep better at night as well)  
With love,
Sandi Krakowski
Sandi Krakowski, Facebook Marketing Expert

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