make more money with your blog Archives - Sandi Krakowski, Building Brand Equity For Small Businesses

Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales

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woman on phone

Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales

By: Sandi Krakowski

Have you noticed a shift in how people communicate?

No one wants to talk on the phone anymore!

Even when it's a friend or family member calling, talking on the phone all day is no longer desirable!

Most people do not want to answer the phone when someone they know calls. They'd rather talk to them online through social media, email or texting. So how can someone who is trying to build a business use the phone to do so? Or would a better question be, do you have to use the phone like we used to in years past to grow your company?

We can't do cold calling and phone prospecting like we used to be able to do it. As someone who has personally dialed more than 30,000 leads myself in my years of phone prospecting, it is my belief that we either have to step up- or step out, when it comes to using the phone to build our business. (Yes! I have phone logs and lead lists to prove I DID that many phone calls! Wild huh?)

If people don't want to answer the phone when a friend calls what makes anyone think they'd want to talk to a complete stranger?

Currently, A Real Change International has a client base of over 1.5 MILLION customers. News flash! We don't have phones ringing non-stop, we don't have a call center and we don't have employees falling like flies because they are worn out with whining customers. Most of our clients speak to my team of staff through either email or social media. Answers are fast and easy – everyone is happy. This is the new way to do business. Our customers tell us all the time they love it!

When you build a company, one of the biggest keys to success is staying relevant to where customers are currently. If customers don't want to talk on the phone, it's our responsibility as business owners to put up systems so that they can contact us in a way that they feel most comfortable. It's obvious that social media is where people want to communicate in the year 2014. 

Having someone active at all times through email and social media gives our clients a high level of security and trust when doing business with us. Here at ARC, we do have a phone line where someone can be reached during normal business hours. But most of our clients reach out to us through email and social media, as their preferred means of communication.

This same method can be in place if you are running a business that requires a lot of phone prospecting or calling. One of the best ways to get through to a gate keeper is to build a relationship with them online! By doing some initial connection with a client's assistant or secretary through Facebook, Twitter or email, you'll not only be welcomed when you call by phone, but you'll be invited! 

Social media and email are great ways to 'warm up' a lead or to even do your sifting. When I was prospecting years ago for a direct sales company, I would send out initial emails that asked all the right questions to get my clients to reply back to me. These are some of the same things we do today with every person who joins our email list and the results are amazing!

Rather than having hotel meetings, many people online are now hosting tele-classes, info summits that are run virtually and even Skype Chat video parties!  In the same way social media and email have made it much more easy to connect with people and start a genuine conversation quickly.

Disconnect your phone a few hours per day and start making relationships with prospective clients through social media. This is how I was able to make a solid 7-figure income in my copywriting business, too!

Social media and email are how most people prefer to communicate. Go to where your client is, speak their ideal language and closing more sales will be easier than ever!

Come join me on Twitter and let me know if you are already using social media to build your business! I'd love to hear how it's going for you! Connect with me here: 

Whatever you do, remember this- People love to talk to those who care and make them feel special. Social media is one of the best places to make that happen!

Sandi Krakowski

sandi krakowski facebook marketing expert on engagement

Engagement Will Outpace Marketing Dollars & Why People Want To Connect With You

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Engagement Will Outpace Marketing Dollars & Why People Want To Connect With You

There are two ways to outpace and out smart your competitors- ONLY TWO:  out market them or out serve them. When your marketing bucket is a little low on funds, serving clients and engaging with them right where they are at will always be your answer. 

Now don’t get me wrong….. 

There are many marketers out there that teach how to hypnotize, control and manipulate your audience through “so called” relationships. That is NOT what I mean. We all know that fake always brings trouble. You know what they call people who use relationships to make money, right? Prostitutes! And those who lead them are pimps. “Just say NO! to pimping!”

The question then becomes, “How do we have genuine relationships with our clients without giving into trickery or being fake and create a business that lasts?”  Be real. Ironic isn’t it, that so many are leading with the way of authentic? Yet when push comes to shove a lot of people simply don’t know what this means. Everyone seems to play a role better than they do simply being real and honest by being themselves. Here’s a word of advice for you: stop being so afraid to be yourself.

Imagine if you simply started really caring about people? You know….really.

What if your day started with, “What can I do to inspire and encourage people?” Wouldn’t it be a lot easier to accomplish your tasks if you didn’t have to worry about what was expected of you, what you “should” be doing and whether or not you are getting your words “right” to cause people to buy, buy, BUY?

Social media changed the way the world does business.

Companies are now required to not only engage with clients, but they also have to continue having relationship for lasting success. Sadly this is where many dropped the ball as well. Building a big list, creating a big following was only half of the goal. When many companies blew things up and then only tweeted twice per month or completely neglected their Facebook page by never replying to people, answering questions, filtering out posts that were inappropriate- people ended up going to those who will engage, who would listen and serve with an open heart. When big companies are asking, “Where did the money go?” The so-called little guy is raking in the dough, providing good ole fashioned business and friendship.

Rather than asking where the profits went, the better question might have been, “Where did we drop the ball in the relationship category.”  

When all is said and done, your engagement is so critical it could quite frankly outpace your marketing dollars, because the reach lasts a lot longer. When you add great engagement and relationship building to your marketing dollars, you’ll outshine and outpace those who are not as wise.  Step out, really care and build the business of your dreams!  

Yesterday we reached a BIG milestone here at ARC! We went past 100,000 ENGAGED friends on our Facebook Business Page. Fun thing is…. our 50% engagement rate on that page is just getting started!

With love,  

Sandi Krakowski

sandi krakowski


Timeless Copywriting Lessons- Read Their Mind & Hear Their Heart

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Timeless Copywriting Lessons- Read Their Mind & Hear Their Heart
By: Sandi Krakowski
What do people look for in a weight loss product?  What is it that motivates millions to purchase one more product in hopes of finally reaching their goal…. even if they didn’t lose weight numerous times before?
These are just some of the questions you need to ask yourself if you're selling a weight loss product.
I've sold millions of dollars in weight loss products. It became nearly an obsession of mine knowing what people look for in a weight loss purchase. Guess what? They aren't looking for another special ingredient. They are looking for something that works. Period.

When I see someone attempting to market a new product on Facebook or Twitter with posts like, "This Acai Berry really works! You'll love the taste I took it this morning!"… and 1 hour later it's, "This grape tasting Acai Berry really gives me what I need and my waist is shrinking fast! Ask me HOW!"  and then 45 minutes later, "I took another Acai Berry when my son brought out the graham cracker crusted cheesecake. Good thing I have it in stock!".. and another hour goes by and we hear, "My Acai Berry keeps me moving even when I feel like I can't! If you want some ask me!" I want to help them to succeed in their business not to mention help them to stop being ridiculous!

NEWS FLASH: No one has ever made 6-figures in their business marketing weight loss this way. Even if your 'leader' told you they did.. trust me.. they didn't.
How do you sell a ton of nutritional products?

And how is it that some people are hugely successful online and others seem to just struggle from one product to another, and go from one new website and then to another without ever reaching their goal?

It has everything to do being able to feel and move like your customer, patient, client or prospect. It requires that you totally understand where they are and what they are feeling. This is how you get the "Buy In" with your client. This is where your prospect actually chooses to purchase what you offer even if typically they would say no.

The goal is to find out what motivates your buyers to buy…. and then motivate them
So… what motivates people to buy these products?

Here's a list:

1. Their clothes will fit and they have no limits
2. They receive compliments and feel good about themselves again
3. They feel powerful and in control
4. They feel sexy and younger, vitality and youthfulness
5. They feel safe, healthy and protected

If you understand this about your customers and prospects you can market weight loss products to them and sell to them again and again. But don't forget this….. in the weight loss industry, maintenance is as profitable if not more profitable than the initial weight loss. 


Understanding why people buy weight loss products initially is not only important in the sales process but it will also give you everything you need  to keep your business moving as you serve clients in maintenance.

If you sell a health product, you should be serving people in their maintenance phase.  Did you assume that now that they've lost the weight it's time to find a new person to serve? Think about this-

Maintenance is a huge industry if done right because it means you're helping people to maintain their new life! 

So…. learning to read their mind and hearts is critical in sales both online and offline. It can create a long term business rather than a short term sale.

Here are a few tips for finding out this amazingly valuable information:

Do keyword research. Who is the biggest provider in your industry? Pay very close attention to what they’re doing. If they are profitable and ahead of everyone else pay attention to the words they use. How are they motivating people to purchase? Do the same thing.

Who is leading the trail in the niche you want to be in? Who has the lowest Alexa score and the bigger business? Watch that they do more than what they say. The things they are ‘doing’ are making them a lot of money so do the same.

Subscribe to newsletters of your competitors. Don’t be consumed with someone who isn’t making a big profit- I mean the people who are light years ahead of you. Watch careful what they do on a daily basis, a weekly plan and over the course of a month.

Here are a few other important things to consider.

Ask yourself WHY people buy the service or product you are selling. DO NOT answer with why YOU would purchase this item, rather, why do millions of people make these purchases?

WHY do they spend money on something even if the product didn't work the month before?


What is the pain point, where do they live, what are they experiencing everyday?

Images in your sales copy are just as important as they words

Make sure they are ‘speaking the same message’. I can’t tell you how often I’ve done a “Website Audit” and the pictures do not match the message. Just changing the pictures creates a new result.

Work to feel what your customers feel. Go where they live and make it your goal to really understand their struggles, their pain points and what motivates them.  Getting into these emotions in their mind and their heart will make selling your product and service easier than you ever thought could be possible… and it will happen over and over again. Serve with an open heart… and money will follow you!
With love,
Sandi Krakowski