make more money with your blog Archives - Sandi Krakowski, Facebook Marketing Growth Hacker, Copywriter, Direct Marketer

Where Should Most Of Your Activity Be In Your Business Online?

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Where Should Most Of Your Activity Be In Your Business Online?

By: Sandi Krakowski

Starting a business can be challenging and exciting all in one, and for good measure, let’s throw in a little bit of overwhelming on the side.

Life itself has taught me many lessons that have helped me to create the results in business we have today. For example- learning to pace myself was something I learned in my bodybuilding career of my 20’s. No matter how badly I wanted to be powerful and ripped, I had to do the work. To beat my body in the gym seven days per week without rest actually would make me tiny, loose and flabby! Dense, striated, strong muscles are the sum results of consistently pressing past my fatigue into muscle failure combined with appropriate rest and recovery. Constant muscle fatigue is no way to live, in the same way constantly working on your business is not the way to be successful.

Motherhood taught me that right when I think I’ve got things all figured out and mastered, the game can change when you least expect it. Babies get sick, jobs relocate, change of plays happen, layoffs, new children enter the scene, crisis with relatives and oh my goodness, learning to have The Gumby Anointing was the way to survival of the fittest! (Surely you know who Gumby is, right? Just think “Mom Version Gumby”. )  

Cooking has taught me that sometimes your biggest flops will actually end up being your biggest successes if you’re willing to give it a ‘try’ and get some feedback. It also taught me that no matter how creative you think you want to get- there will always be some ingredients that were NEVER meant to be combined. EVER.

A very important lesson I’ve learned through my 20+ years of working online is that when all is said and done, there are typically only a few select activities that absolutely MUST be done on a daily basis to keep things moving ahead. It is also critical to know that putting these activities off, outsourcing them to incompetent people and frankly, thinking you’ll get to a place of success that you no longer need to do them is a big impoverished delusion.  

So… what activities should you, the business owner, never neglect, put aside or outsource?

The first and most critical activity to always be doing is marketing.

The biggest break thru that most business owners I meet need is to come to grips with the fact that they must redirect themselves from being the marketer for their business to the investor and marketer OF their business. Marketing your business is much different than being a solo-employee of your own company.

Marketing should be 80-90% of all that you do. Most of your activities should start and end with marketing. What I typically see is more than 50% of the people who are marketing only 10% of their time. Even though they work A LOT of hours in their business (and stare at their computer!) sadly, many are simply not doing the amount of marketing that a successful business demands.  

WHERE Most Small Business Owners WASTE Their Time And Rob Their Business:

Creating- This is someone who is constantly creating. Many are actually addicted to the creating phase. Just like the love and excitement we feel with a new baby or even a brand new puppy, many wanna be business owners love the creating process just as much. To be real honest, just like when babies start to get sick, grow up, puppies start to soil the house, this is the kind of person who will change business models, seek something else creative or even just give up. Over and over again from one excitement to the other they go. Rarely does even 20% of their creating ever become a product or service that is marketed for a profit.

Planning-The amount of people who have numerous ‘Maps” and “Business Plans’ in the glovebox of their business vehicle is startling!  With a false security of having it all together, getting all their ‘ducts in a row’ and having everything all lined up, they are deceived into thinking this secures them a successful business. Many have a map from Expert #1 who doesn’t even understand pricing and map from Guru #2 who is an affiliate junkie but doesn’t know a thing about information publishing. Then they have the map their sister wrote them in a night of brainstorming (although she’s never even built a business). Maps, maps and more plans and maps! This is the person who seeks a guidepost more than a takeoff. Sadly, very few ever put ‘gas in the car’ or even pull out of the driveway of their desired business dream! Their plans make them feel super smart and somewhat  secure but year after year they are still struggling financially. 

Masterminding- This is one of my personal pain points when it comes to leading people in business. The amount of people I see who are part of a group and a mastermind but never getting anywhere is somewhat of a mystery to me. Now don’t get me wrong, I’m not against masterminding! I RUN one of the most sought after masterminds in the small business community, but I do it VERY differently than most do. My clients get RESULTS, as well. But most masterminds are simply not helpful or profitable! What seems to be an outbreak worse than the swine flu is people who are a part of a group, alliance, society or mastermind that is run by people who have never made any money in business. Most aren’t making any money and are addicted to creating and planning and critiquing to feel like they are doing something in business! Here’s the key– the groups that are FREE and very low cost are always worthless!! Any online group in Facebook that offers FREE reviews, critiques, hot seats, masterminding and brainstorming- BEWARE- this is a sign that no one is really working or making money. They are coming up with a ton of ideas but at the end of the day NO ONE IS MARKETING a growing business! INVEST into a mastermind that is worth your time! We invite you to ours! 

Please don’t think I’m angry or upset, truth be told I feel like a Momma who is watching children go astray! Some of the decisions I see people make are absolutely heart breaking to watch! And while I wish I could prevent the foolish decision making. (Like someone who doubles their income and then thinks they no longer need any coaching or training)…..

That’s not my job. It’s not your job either.

People need the freedom to do what they want to do. Even sabotage themselves and fail if that is what they want to do. I’ve seen some of my most successful clients get full of themselves and go backwards because they thought they didn’t need to be around successful people anymore. It’s not my job to stop them. I pray and let them go. 

Your focus needs to be on where you are at.  A key component in any business is in knowing WHAT business we are in and then…… be about your business. PERIOD.

My friends, the way we pay down our debt, make more money, create jobs for others and increase the economy of not just our own life, but the lives around us, is to do a few key things- daily, monthly, yearly. Over and over again. 

Marketing your product or service 80-90% of the time is your key focus on the pathway to success.

There’s no way around it.  You need to be marketing! This doesn’t mean that all we ever write about is our product or our service. We don’t blast people on our Facebook walls with mention of our cosmetics, weight loss, greeting cards and natural facelifts every single day, over and over again, and in every single blog post, over and over again. The key to marketing successfully 90% of the time is not rooted in sell, sell, sell, sell!

DO NOT OVERLOOK These Key Steps To Growing Your Business AND Your Bank Account:

  • Have a relationship with your customers. You’ve heard me say it once, I’m going to say it again. It might not seem possible but having a genuine, caring relationship with just 1000 clients will get you father down the path to success than constantly pitching 100,000 people who have no relationship with you. Quality is the key.  Step by Step- in today’s economy connection is the currency you are after. 
  • Always seek fresh, new traffic, leads, followers and customers. Loyalty is a very real aspect of a successful business that is profiting for a long time. But a business that isn’t seeking out new customers, clients, visitors and sales is already dying. Build relationship with the new and keep the connection deep and alive with the current. That’s the key. I am ALWAYS 24/7 growing my client base by email and social media. We grow by a minimum of 20,000 new clients per MONTH.
  • Multiple platforms equals bigger results.  Here’s a list to give you a bigger picture of where to go to grow your brand. You don’t need to be using nor are you READY to be using all of these (unless you’re over the mid-six figure range) but you will want to find 5 things that you’ll start on NOW and build from there. Start out with these platforms and grow from there. Do not settle, do not shrink back and for heaven’s sake, don’t just ‘grow comfortable’ where you’re at or you might end up with a big surprise! Keep growing- moving- expanding.

Some marketing platforms that we use in our company to get our products and services into the marketplace-

  • Facebook
  • LinkedIn
  • Twitter
  • InstaGram
  • Google organic traffic
  • Google PPC
  • Facebook PPC
  • Newspaper ads
  • Guest speaking
  • Guest writing
  • CD’s 
  • DVD’s 
  • Books
  • Workbooks
  • eBooks
  • Mp3’s 
  • Tele-Classes
  • Webinars
  • Blog posts
  • Radio ads
  • Radio interview
  • Full paged magazine ads
  • Small mag ads
  • Post Cards
  • Direct Mail
  • Email Marketing
  • Offline newsletter
  • Banner ads on other sites
  • Solo Email Campaigns to other people’s list
  • Co-Reg (Minimal)

and a few more we haven’t even mentioned.  

Pick five to start out with.

It takes time to grow a business, but the last time I checked, it takes time to grow a great healthy body. It takes time to grow a great family and relationships. It takes time to get your finances in health. Bottom line is most just won’t do the work. Most won’t eat right to heal their body, most won’t forgive bitterness and offenses and start to live in freedom. Most won’t do the uncomfortable and unpopular things and will continue to stay the same, day after day. 

BUT you.

YOU are not most. You are a Champion. 

You press forward between the gap that exists separating the life you live now and the unlived life you’re pressing to.

YOU are not a quitter. You are not a victim, in a delusion or believing a lie. YOU are created for more and you are doing more. You, my dear friends, through thick and thin, through your own personal hell some of you, are A Real Change in the earth.

It’s an honor to work with you! Now get to work! :) 

With love,
Sandi 

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Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales

By | Auto Responders, Blog, Classes, Coaching, Coaching, Email Marketing, List Building, Marketing Points, Offline Marketing, PPC, SEO, Social Media | One Comment

woman on phone

Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales

By: Sandi Krakowski

Have you noticed a shift in how people communicate?

No one wants to talk on the phone anymore!

Even when it's a friend or family member calling, talking on the phone all day is no longer desirable!

Most people do not want to answer the phone when someone they know calls. They'd rather talk to them online through social media, email or texting. So how can someone who is trying to build a business use the phone to do so? Or would a better question be, do you have to use the phone like we used to in years past to grow your company?

We can't do cold calling and phone prospecting like we used to be able to do it. As someone who has personally dialed more than 30,000 leads myself in my years of phone prospecting, it is my belief that we either have to step up- or step out, when it comes to using the phone to build our business. (Yes! I have phone logs and lead lists to prove I DID that many phone calls! Wild huh?)

If people don't want to answer the phone when a friend calls what makes anyone think they'd want to talk to a complete stranger?

Currently, A Real Change International has a client base of over 1.5 MILLION customers. News flash! We don't have phones ringing non-stop, we don't have a call center and we don't have employees falling like flies because they are worn out with whining customers. Most of our clients speak to my team of staff through either email or social media. Answers are fast and easy – everyone is happy. This is the new way to do business. Our customers tell us all the time they love it!

When you build a company, one of the biggest keys to success is staying relevant to where customers are currently. If customers don't want to talk on the phone, it's our responsibility as business owners to put up systems so that they can contact us in a way that they feel most comfortable. It's obvious that social media is where people want to communicate in the year 2014. 

Having someone active at all times through email and social media gives our clients a high level of security and trust when doing business with us. Here at ARC, we do have a phone line where someone can be reached during normal business hours. But most of our clients reach out to us through email and social media, as their preferred means of communication.

This same method can be in place if you are running a business that requires a lot of phone prospecting or calling. One of the best ways to get through to a gate keeper is to build a relationship with them online! By doing some initial connection with a client's assistant or secretary through Facebook, Twitter or email, you'll not only be welcomed when you call by phone, but you'll be invited! 

Social media and email are great ways to 'warm up' a lead or to even do your sifting. When I was prospecting years ago for a direct sales company, I would send out initial emails that asked all the right questions to get my clients to reply back to me. These are some of the same things we do today with every person who joins our email list and the results are amazing!

Rather than having hotel meetings, many people online are now hosting tele-classes, info summits that are run virtually and even Skype Chat video parties!  In the same way social media and email have made it much more easy to connect with people and start a genuine conversation quickly.

Disconnect your phone a few hours per day and start making relationships with prospective clients through social media. This is how I was able to make a solid 7-figure income in my copywriting business, too!

Social media and email are how most people prefer to communicate. Go to where your client is, speak their ideal language and closing more sales will be easier than ever!

Come join me on Twitter and let me know if you are already using social media to build your business! I'd love to hear how it's going for you! Connect with me here: http://www.twitter.com/sandikrakowski 

Whatever you do, remember this- People love to talk to those who care and make them feel special. Social media is one of the best places to make that happen!

Sandi Krakowski

sandi krakowski facebook marketing expert on engagement

Engagement Will Outpace Marketing Dollars & Why People Want To Connect With You

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Engagement Will Outpace Marketing Dollars & Why People Want To Connect With You

There are two ways to outpace and out smart your competitors- ONLY TWO:  out market them or out serve them. When your marketing bucket is a little low on funds, serving clients and engaging with them right where they are at will always be your answer. 

Now don’t get me wrong….. 

There are many marketers out there that teach how to hypnotize, control and manipulate your audience through “so called” relationships. That is NOT what I mean. We all know that fake always brings trouble. You know what they call people who use relationships to make money, right? Prostitutes! And those who lead them are pimps. “Just say NO! to pimping!”

The question then becomes, “How do we have genuine relationships with our clients without giving into trickery or being fake and create a business that lasts?”  Be real. Ironic isn’t it, that so many are leading with the way of authentic? Yet when push comes to shove a lot of people simply don’t know what this means. Everyone seems to play a role better than they do simply being real and honest by being themselves. Here’s a word of advice for you: stop being so afraid to be yourself.

Imagine if you simply started really caring about people? You know….really.

What if your day started with, “What can I do to inspire and encourage people?” Wouldn’t it be a lot easier to accomplish your tasks if you didn’t have to worry about what was expected of you, what you “should” be doing and whether or not you are getting your words “right” to cause people to buy, buy, BUY?

Social media changed the way the world does business.

Companies are now required to not only engage with clients, but they also have to continue having relationship for lasting success. Sadly this is where many dropped the ball as well. Building a big list, creating a big following was only half of the goal. When many companies blew things up and then only tweeted twice per month or completely neglected their Facebook page by never replying to people, answering questions, filtering out posts that were inappropriate- people ended up going to those who will engage, who would listen and serve with an open heart. When big companies are asking, “Where did the money go?” The so-called little guy is raking in the dough, providing good ole fashioned business and friendship.

Rather than asking where the profits went, the better question might have been, “Where did we drop the ball in the relationship category.”  

When all is said and done, your engagement is so critical it could quite frankly outpace your marketing dollars, because the reach lasts a lot longer. When you add great engagement and relationship building to your marketing dollars, you’ll outshine and outpace those who are not as wise.  Step out, really care and build the business of your dreams!  

Yesterday we reached a BIG milestone here at ARC! We went past 100,000 ENGAGED friends on our Facebook Business Page. Fun thing is…. our 50% engagement rate on that page is just getting started!

With love,  

Sandi Krakowski

sandi krakowski