massive lead generation Archives - Sandi Krakowski, Building Brand Equity For Small Businesses

Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales

By | Auto Responders, Blog, Classes, Coaching, Coaching, Email Marketing, List Building, Marketing Points, Offline Marketing, PPC, SEO, Social Media | One Comment

woman on phone

Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales

By: Sandi Krakowski

Have you noticed a shift in how people communicate?

No one wants to talk on the phone anymore!

Even when it's a friend or family member calling, talking on the phone all day is no longer desirable!

Most people do not want to answer the phone when someone they know calls. They'd rather talk to them online through social media, email or texting. So how can someone who is trying to build a business use the phone to do so? Or would a better question be, do you have to use the phone like we used to in years past to grow your company?

We can't do cold calling and phone prospecting like we used to be able to do it. As someone who has personally dialed more than 30,000 leads myself in my years of phone prospecting, it is my belief that we either have to step up- or step out, when it comes to using the phone to build our business. (Yes! I have phone logs and lead lists to prove I DID that many phone calls! Wild huh?)

If people don't want to answer the phone when a friend calls what makes anyone think they'd want to talk to a complete stranger?

Currently, A Real Change International has a client base of over 1.5 MILLION customers. News flash! We don't have phones ringing non-stop, we don't have a call center and we don't have employees falling like flies because they are worn out with whining customers. Most of our clients speak to my team of staff through either email or social media. Answers are fast and easy – everyone is happy. This is the new way to do business. Our customers tell us all the time they love it!

When you build a company, one of the biggest keys to success is staying relevant to where customers are currently. If customers don't want to talk on the phone, it's our responsibility as business owners to put up systems so that they can contact us in a way that they feel most comfortable. It's obvious that social media is where people want to communicate in the year 2014. 

Having someone active at all times through email and social media gives our clients a high level of security and trust when doing business with us. Here at ARC, we do have a phone line where someone can be reached during normal business hours. But most of our clients reach out to us through email and social media, as their preferred means of communication.

This same method can be in place if you are running a business that requires a lot of phone prospecting or calling. One of the best ways to get through to a gate keeper is to build a relationship with them online! By doing some initial connection with a client's assistant or secretary through Facebook, Twitter or email, you'll not only be welcomed when you call by phone, but you'll be invited! 

Social media and email are great ways to 'warm up' a lead or to even do your sifting. When I was prospecting years ago for a direct sales company, I would send out initial emails that asked all the right questions to get my clients to reply back to me. These are some of the same things we do today with every person who joins our email list and the results are amazing!

Rather than having hotel meetings, many people online are now hosting tele-classes, info summits that are run virtually and even Skype Chat video parties!  In the same way social media and email have made it much more easy to connect with people and start a genuine conversation quickly.

Disconnect your phone a few hours per day and start making relationships with prospective clients through social media. This is how I was able to make a solid 7-figure income in my copywriting business, too!

Social media and email are how most people prefer to communicate. Go to where your client is, speak their ideal language and closing more sales will be easier than ever!

Come join me on Twitter and let me know if you are already using social media to build your business! I'd love to hear how it's going for you! Connect with me here: 

Whatever you do, remember this- People love to talk to those who care and make them feel special. Social media is one of the best places to make that happen!

Sandi Krakowski

Make The Thing They Want The Most Your Disclaimer: How to triple your sales online with a sneaky little trick that informercials use

By | Blog | 9 Comments


Make The Thing They Want The Most Your Disclaimer: How to triple your sales online with a sneaky little trick that informercials use

By: Sandi Krakowski

The radio was on as I drove down the road and then I heard the infomercial jingle begin. First music, than that interesting voice that said, "Only a select few will be chosen for this clinical trial. Please stay tuned until the end of this broadcast to see if you qualify." 

Bam- my attention was stirred! I kept listening!

"Studies show that as we age, many of us find it more difficult to lose weight. But scientists have recently discovered a breakthrough formula that reverses aging and accelerates metabolism without raising the heart rate or other uncomfortable side effects."

"Not to uncommon, great opening," I thought…. and it went on for about 2 minutes with a very good program, description and spot-on language for the ideal client. This particular ideal client would want to lose weight, not work hard, have no discomfort and miraculously shrink a size.

Then…. I heard the most brilliant close I have encountered in a very long time.

"Warning: If you lose more than 10 pounds in under 10 days, please discontinue usage."

HA! I sat there laughing. "Oh sure," I thought to myself, "Like anyone is going to DISCONTINUE usage if they got that kind of success!" 

Then it came to me. What if… I were to put such a disclaimer on our website? 

Could it work? 

"Warning, If you earn more than $1000 per day, please discontinue usage and call your accountant immediately!" 

It sounded brilliant! (and when you least expect it I will most likely be borrowing that!)

But the lesson from this informercial is more profound than even the potential profits it could create- the idea that a disclaimer could actually be what the customer craved and wanted was brilliant!

So here's a little check list for you in case you want to test this out with your own product or service:

#1- What is it your clients really want? Try this: "Warning: Our copywriting has been known to crash servers, slam emails and increase profits so quickly you'll rethink everything you're doing!"

#2- What would be a potential result if the clients actually GOT what they wanted? Do they want to lose weight, write more clearly, speak to more clients or get more leads? What is it?

#3- Can you create a disclaimer that actually WARNS the prospect that what they want could quite POSSIBLY actually occur?

This my friends is not only ingenious, but it makes marketing fun! Give it a try!

With Love,

Sandi Krakowski

Sandi Krakowski





lead generation made simple

Lead Generation Made Easy For Small Business Owners

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Lead Generation Made Easy For Small Business Owners

One of the best foundations for writing copy that converts is owning a blog. This gives you more exposure in less time to thousands of clients, if you do it right. But one of the biggest things holding most people back is that they dont have enough clients or prospects to speak to. What can we do?

"Lack Of Leads" disorder is an epidemic that more than one half of all the business owners I work with suffer from. Sadly, many don't know the antidote to this disease and will resort to all sorts of crafty measures, hoping they can sell enough products to at least show a profit each month. Some even give away their products 'hoping' somehow a miracle will occur and eventually they'll turn a profit. 

The answer to lack of leads is this- create massive targeted traffic and get really good at conversion.

Lead generation can become something that is not only enjoyable but also simple to do when working inside of WordPress. Here are a few tips for generating tens of thousands of leads that are highly targeted and qualified for your small business every year:

Lead Generation Made Easy With A Blog

1. Do not make your entire blog about your product or service. People connect with people so it's important to have "you" on your blog. Time and time again I've seen my coaching clients make more money, sell more products and have more fun when they bring who they are into the blog. The focus is relationship- fun- common interests. Those who read your blog are not looking to have a relationship, fun or a common interest with a product. So make it more personal.

2. Use the right keywords in the right way. Your tags are 'site specific' and your keywords are 'post specific'. You'll rise higher on the Google ladder if you keep these right. When publishing a blog, don't forget to input the keywords that are relevant to that post. As well, fertilize your site with these keywords in the tag section, in headlines and in your copy. Don't keyword stack! This means if you have a weight loss product, you shouldn't be saying the word weight loss every 14th word. But it does mean you should be using words relevant to that niche throughout your content. 

Here's an example: This article is about lead generation. I'm writing methods of generating more leads,  with highly targeted clients. The keywords I'm using show that massive lead generation is not the goal, highly targeted lead generation is. By writing about these words, putting them in my copy and on the keyword sections of WordPress, this will help me to rise higher on Google in organic listings. 

3. Be consistent. Writing consistently at least 2 times per week will create more targeted leads than if you blog 'when you have time.' Can you imagine a magazine publishing company putting their content out to their readers 'when they feel like it'? The company would quickly implode. Consistency is a huge key of success in business. 

Doing more, compartmentalizing our time, pushing more into each hour- none of these bring success like doing the right things consistently does.  CONSISTENCY. This is our focus word.

In addition, by focusing more on your customers than on what you can do 'for' your business, you'll create a connection that is deeper and the results will go farther. 

Focus on getting a stream of ideal clients to your website. As you put your customers first you aren't chasing big numbers, you're chasing quality service, the ideal client and excellent results for those who come to you. THIS is how to create multiplication! 

Focusing on your customers will pay you an enormous amount of money. A customer centric company is the best company you'll ever build.  

What can YOU do to serve THEM? This is your daily focus.

With love,

Sandi Krakowski

Sandi Krakowski, Facebook Marketing Expert