online business Archives - Sandi Krakowski, Building Brand Equity For Small Businesses

Email Marketing Secrets Made Easy -Creating Rapid Response To Your Opt-In

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Email Marketing Secrets Made Easy –Creating Rapid Response To Your Opt-In

By: Sandi Krakowski

When building your website there is one component that should be in the upper right hand corner of your online real estate that you don't want to be without it. This one critical component increases credibility, helps build rapport and determines more than 50% of your long term results… It is your Opt-In box.
Just putting up an Opt-In form and adding words like, "Sign up for our latest news!" isn't going to work. No one wakes up in the morning with a strong desire to sign up for anything, let alone another newsletter.
The only reason that someone would give you their private information, their email address, is if you in turn give them something of value at no cost. 
The law of reciprocity says that when you give me something of value and it doesn't cost me anything I feel obligated to now give you something of value. Signing up for another newsletter is not really perceived as something valuable unless you are a household name. Signing up for a newsletter that Lady Gaga publishes might seem logical but if you haven't reached that level of notoriety yet (and don't worry! Neither have I!) here are some tips and strategies to increase your Opt-In results. 
1. Offer a 5 page report that exposes a problem. What problem exists in your business, in your industry, in the field you are in. For example, are you an accountant? Why do people tend to lose money with an accountant rather than save it? Are there things people should know about accountants that could save them money and time?  Give a report that solves a problem or exposes one. This will build credibility and help to build rapport.
2. Give away a free video or a series of videos. Offer a training that others are charging money for. Make the recording process easy for yourself but of high value for your client. Make your videos short, sweet and to the point. 
3. Publishing a book? Give me a sneak peak at a chapter. Pull out a few chapters and paragraphs, add some graphics and 'tease' me with it.
4. Got a meal planning, cooking, kitchen related business? Give me an exclusive cookbook with recipes I'd never find anywhere else. Show me your speciality and give me reason to buy from you.
Sadly, far too many people assume that they just need an Opt In "form" to get people to join their list. That is not true. If it was, let me ask you this- WHY do so many people struggle to build a list?
When you offer something for free please make it valuable. Please don't whip something up and just assume no one reads it anyways. Trust me, they read it. If they liked you, trusted you and you send them crap- they will never read another thing you offer. Period. Be honest, give something of great value and they'll be loyal to you and trust you for a long time. 
A few more reminders-
Your list Opt In form should be in the upper right hand corner. OR in your header at the top like we have. BIG KEY—>>>>  It should be ready for your prospect to fill out above the fold of the page. Don't make them scroll down.

Give away something of huge value. Be sincere, serve and they will be so glad you did. (you'll sleep better at night as well)  
With love,
Sandi Krakowski
Sandi Krakowski, Facebook Marketing Expert

We’re Having A “Celebrate Our Clients” Party On Facebook All Day Today!

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Happy Saturday!!!

We're having a party over on my Facebook page & I want to see you! We're celebrating our clients success AND I'm giving YOU an open opportunity to tell me about YOUR business. 

Yes, you heard that right.

This is your one time, all day today, to share what you do with my 9500+ clients who view our page! PLUS… and listen real closely…

Our Facebook Insights show us that we are reaching 481,434 in the last 30 days! That is a big group of people who are most likely your ideal clients who need what you have!

Like breeds like and more than 481,000 people are being reached through our Facebook page.  This is YOUR opportunity to:

1. Post your business & what you do.
2. Please DO use the @tag feature and link back to your profile or Timeline page
3. Leave a full URL so people can find you!

Today until midnight tonight, ET, we are having a party on my Facebook page!

Come join us! 

And please celebrate this and more with us as well!

Beth Heilmann says "I made $22k last yr in my biz & this MONTH I've made $11,000!!" She's in our social media management class & Sapphire!

Jimmy Hays Nelson says "I'm running a big six figure biz as one of the TOP Beachbody coaches in the nation & take days off, have staff, less stress & work less!" He just applied for The Millionaire Mastermind!! Woohoo!!

Angela Brooks writes "I broke my own personal record! Can't wait to be in the room at Dallas TX with my team!!" She's a Diamond client!

Kim StAndre writes "Even through we've had a stressful month I had breakthru & gave myself a pay raise of $2300 MORE this mon on top of my regular income!" She's a Sapphire on her way to Ruby soon! Woohoo!

Copywriter Claudia Looi says "Did what you said on Fri in coaching call & GOT THE Job & FULL payment!" woohoo!

Michelle Barr writes "Ive had such a big breakthrough & have had $1000 weeks!! Thank you Sandi!" She's a Sapphire client. I'm in tears!

Come share your story with us!!

Share your business! We're having a party!

Sandi Krakowski

P.S. Come post your business! My wall is wide open & I can't wait to meet you and see you there!


Will I see YOU in Dallas, TX?

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We recently had a contest with a post card mailing we did for our LIVE Dallas, TX event!  The best 3 pictures wins!
Check out these amazing pictures!  They are our winners!

Top 3 pictures WON my 11 Hour CD set & a copy of my book!!!

Betty Hamby 

Jimmy Hays Nelson & his side kick Asher 

Dr Mark Harmon says he wouldn't do surgery without a scalpel and
he recommends you don't do business without Sandi! 

To our winners, please write to and give us your mailing address so we can send out your goodies! 

I love seeing your faces & can't wait to see you in Dallas, TX.

Love you all!
Sandi Krakowski

P.S. Come post your favorite picture.. I'd love to see you!