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sandi krakowski Archives - Sandi Krakowski, Facebook Marketing Growth Hacker, Copywriter, Direct Marketer

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I Built My First $4 Million Dollar Business Without Any Marketing Training, Mentor Or Experience (You’ll be shocked at what I did!)

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I remember the dream that led to my very first business so vividly. It’s like it was just a few months ago. 20 years ago I hadvery little computer and Internet skills. I was 32 years old, my oldest son was just 8 years old, my babies were 1 and I was pregnant with my little guy. YES. I was pregnant with my youngest son when I first built my online business. Crazy! I know!

My marketing training was all self-taught and consisted of ‘studying’ how other website owners made their online storefront inviting, easy to go through and an enjoyable experience. I’d take note of colors, words that were used and not used, what was on the right and what was on the left of the page. How bold, red and yellow highlights were used or not used. Photos told a story, as we didn’t have video yet to bring you into our online storefront. So captions and headlines were very important, even more so than they are now!

I had just a few items when we started out:

– Kitchen mixers that were $249-999

– Blenders priced at $329-799

– Grainmills marketed for $219-449

– Mixer attachments

– Baking items that were very exclusive at the time and hard to find: vital gluten, dough enhancers, high-end yeast and more

– A few select cookbooks I’d never be without

My slogan was simple: “If it’s not in my kitchen, you won’t find it in my store.”

I did all the hard work of researching vendors, testing products and people trusted my recommendation. What I had that big online chains did not was a personal vested interest in each product, I was a stay at home mom who really used each item, and I was dealing with a lot of the same issues my customers were; budget, wanting high end items on one income in our home, etc.

My newsletter was professional but very personal. You felt as if you were in my kitchen, having a slice of my fresh, warm, home-made bread and coffee with me as you read along. YOU, my customer, we’re like family, and I took your purchase very seriously. It was our honor to win your business.

All of my companies have been built and run like this. I never studied a bunch of business trainers courses or strategies, I always obsessed and studied the PAYING CUSTOMERS, and the stores they bought from. I wonder if this is why I didn’t get confused by methods, best practices and strategies because I didn’t even know such things existed! I was only focusing on how to serve well and earn the sale.  As a matter of fact, when I did start studying a lot of people’s marketing trainings two things happened that were very confusing:

– I doubted my own success, even though by that time I’d made millions of dollars and had built 3 successful businesses that did more than $12 million in sales combined

– I got confused by so-called best practices and best ways of doing business. Because I never joined the ‘How To Build A Business’ culture, not knowing most of these things was the best thing and it is what separates me from the people who were constantly trying and searching for a ‘step by step’ plan.

What can you learn from this? Well, first of all, that it’s more important to know your customers and the stores they currently shop at than it is any best practice. Secondly, and most importantly, it’s important to spend a lot of time where your customers are and not comparing several business trainers systems. The bottom line is this: knowing what your customers want, what they’re already buying, how to be like the places they already shop at but in your own unique way will make you more money than memorizing the AIDA copywriting plan or the Golden Thread strategy for your sales page.

People buy products.

People are loyal to people.

People love brands that make them feel good.

People will do anything to feel like they belong.

Serving the person first is the biggest lesson in closing the sale.

With love,

Sandi

Sandi Krakowski

 

 

 

 

 

 

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Created For Greatness In A Church That Won’t Allow It

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Greatness

Have you ever noticed that we train people for GREATNESS as the people of God, but when someone starts embracing their greatness, they oftentimes get accused of being filled with vain ambition, worldliness or even sin?  

We preach and pray that people will INVADE the marketplace and bring the love of God to the highest places on the mountain of influence… but when God positions people in these places of high influence the religious then start saying the person is no longer safe to be around, are focused more on the world than the church or all other manner of lies from hell?  

I recently heard someone preach that Joseph was disobedient when he was buried in Egypt and that this was not the plan of God for him. This was such wrong teaching rooted in religion and tradition. GOD POSITIONED Joseph into Egypt. God HIMSELF made Joseph look like an Egyptian. HE gave Joseph a heart for Egypt. He gave him FAVOR and AUTHORITY and INFLUENCE in EGYPT!

If God raises up someone in Hollywood or Las Vegas or in Washington we must be very very careful what our small soulish mindsets have to say about that.

We teach about marketplace movements and we teach about invading the mountains but when God gives authority, influence and supernatural power (WHICH by the way is the outflow of a mandate from heaven) many will judge such a person by their own small scary world view. They can’t comprehend God using a Daniel with a King Cyrus, who not only doesn’t seek God, but who GOD has full intention in using.

Cyrus was SUMMONED by God and God said He was going to use King Cyrus for His own glory and His own purpose. Be cautious having an opinion about how that looks in the eyes of men.

When we train our children for GREATNESS please prepare them, empower them and EQUIP THEM to be great, powerful and holy.

Equip them to resist the religious spirit and to learn that the positioning is lonely but it will be RIGHT.  

 A NEW generation is rising. Dancers, worshippers, warriors in the marketplace who SHIFT ECONOMIES and will be entrusted with great portions of wealth for the King’s glory. Be careful having an opinion about how the hand of God moves.

Prepare your children for Greatness and get out of their way when God brings it!  

Love,

Sandi Krakowski

Sandi Krakowski

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The Skill Of Listening For Huge Company Growth

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The Skill Of Listening For Huge Company Growth

By: Sandi Krakowski

Company owners do keyword research, brand analysis, review historical data and all the other big methods they can come up with to validate whether or not their product will sink or swim. Few ever practice the age-old art of listening.

Your prospective customers are talking all day long. They're showing up on Facebook talking about their dreams, their worries and their fears.  Forums are filled with prospective buyers who are looking for someone who will give them a listening ear.

Gone are the days of "Big CEO and Company" going into the marketplace with an announcement that draws millions. Telling the market what they need doesn't work. The question might really be, did it ever?

Your present and future clients are savvy and they are smart. They won't fall for the old "Squawk Box" Charlie Brown's teacher messages any longer. They aren't listening and they don't care. 

But they do want you to hear!

Will you hear their pain? Feel their needs and pay attention to what wakes them up in the middle of the night? 

Listen to what your customers are asking for. Listen to what your competitor's customers are saying. Lean in…. pay very close attention, listen to the "chatter" and take copious notes. There's no reason to go without this information that is steadily flowing. The key to big profits in today's market is a good listening ear.

What Do They Need?

Your clients are very aware of what they need. But when you enter the marketplace a bigger issue must be faced. Are YOU aware of what they need?  This is the real issue when it comes to selling products or services. 

What is it they really need?  Every person needs value, love, recognition and security. They'll pay a fortune to get it, as sales reports online reveal. Even during what was viewed as a 'down season' last year more than $41.2 BILLION dollars were spent on Black Friday alone! And we thought people were struggling?

This was considered a lower than average Black Friday! More people spent less and billions were spent

The reality of being successful in sales is summed up in this principle: People are looking to have their needs met. Period. You can bring joy, security, satisfaction to them as you serve them what they want and as they come to know you even better, you can serve them again and again. This is brand loyalty and long term business in the making. Giving your customers what they want. 

It might sound crazy, but to the successful business owner, it's "Business 101." 

What Are They Complaining About?

If you pay attention online through forums, chat groups, social media and other places people hang out, you'll quickly learn what they need. It's right there for anyone to discover. But it takes time to pay attention and sadly, far too many companies aren't listening.

Amidst all the headlines of dropping profits, increased layoffs and lost investments something has remained the same that only a select few are paying attention to. People are still buying what they love, dreaming about what they want and making it plainly obvious what they don't like!

Solve a problem with a unique solution and you'll make a huge profit. If people really love your solution, get great satisfaction and you treat them better than anyone else, you will never lack as a company. And if you pay very careful attention to your client's growing needs, you could easily create a long term business. Pretty simple, isn't it? 

Are People Disillusioned And Unaware?

Another great key to long term profits is in becoming a resource that people can turn to and trust. Revealing hidden information, making difficult things simple and serving as an expert is a great way to grow a company. 

It is my belief that we are at a critical time in history when people really do want the right information, they desire change and truly do want to know the truth. This is also a vulnerable time where less than commendable or reliable 'so-called' experts are teaching things they know nothing about.

Colleges fill our heads with notions of 'security and long term dreams' when the sad reality is this- if you don't market a product that is highly in demand– you'll have an extremely hard time making a profit. Pay very close attention to what people are asking for. What are your customers struggling with? What do they want? What are they seeking?

If you can give it to them, with value and excellence, you're on the verge of huge success!

The marketplace pays for value. Your value is directly related to how much you can bring to the people you serve. If you help those who are unaware, confused or even disillusioned you could be personally responsible for helping others change their lives. This is one of the funnest ways to build a business. Bring value and change to your customers and they will love you forever!

Give It With Excellence And Honor

Excellent customer services seems to have left the face of the earth. Business owners are watching their bottom line more than the satisfaction of the customers they serve. This has not helped our economy one bit and needs a serious change. Talk about needing a revival in the marketplace! Where are the happy service representatives, CEO's who can't wait to serve and product developers who dream of inventions at all hours of the night!?

If you serve people with excellence and honor you will be remembered forever. Because it's so rare, you could quite frankly triple your profits if you do it long term. While it might not be easy, it surely isn't popular and it isn't something you even hear about much any longer in business school, it is always and has always been right. 

Good will and honor will pay you much more than any stock investment could and it will leave you with a good night sleep each night when you lay your head down on the pillow. 

But what defines good will? Is it being available to your customers 24/7 through Social Media for every question or notion they might have? No. Not at all. But it does mean that when you are open,  you give with all of your heart and with all that you have. Serve with excellence and honor and you'll rise to the top!

Rise To The Top!

The KEY to rising to the top is to serve better, work harder and go farther than the rest. This doesn't mean you work longer hours, you spend your entire life on Facebook or you never sleep-rather, it means every hour you work, ever minute you spend building your company, every decision you make is to the furthering of your company and your customer's service.

The investment you make is the investment you'll receive. It never ceases to amaze me when people write me on Facebook and say, "Hey could you just give me some input?" and they continue with over 10 paragraphs of details on what they need "input" on. 

Before you think I'm being hard on anyone, let me tell you the truth- you aren't going to ever reach your goals in business by begging people for help on Facebook or by asking a big company owner to just give their 'quick input' anytime you need something. This is poverty in the mind. It's a cheap way of doing things and it makes the person 'seeking' look desperate. Desperation is what you'll receive. And you'll NEVER serve with honor and excellence with this method!  Invest into your future and your future will reward you handsomely. Take the time and money to get some one on one mentoring from someone who is doing what you want to do! Don't expect free handouts, fast 'quick input' answers to change your future. Do the time and do the work. 

Rise to the top! Do what others will not! While other's waste time and worry about what tomorrow will bring, go create more products that customers are begging for and give it to them with the best spirit possible! 

Turn Your Ear Into The "Chatter" For Bigger Results!

Listen, they are talking. Listen carefully to what they need. Pay attention to your keyword research, do your due diligence when it comes to PPC and media buys. But when push comes to shove, listen. Listen carefully and your prospective customers will tell you exactly what they need! Then it's your job to give it to them and give them all you've got!

If a budding business owner says, "What if I don't know what I want to do" or "I don't know what I want to sell" they are still thinking like a lazy employee, waiting for someone to tell them what to do. CEO's don't think this way. Stellar employees don't even think this way, either! Even a valuable employee is proactive, making decisions, looking for ways to serve and go the extra mile

They KNOW what they want to do. It DRIVES them, it STEERS them, sometimes it POSSESSES them… and the war becomes, HOW TO GET IT DONE.. not a miry abyss of wondering what to do next!

Listen more, serve with all you have, give with excellence and work with honor….. and YOU my With friends will see your dreams come true!

With love,

Sandi Krakowski 

View More: http://kendallhannaphotography.pass.us/sandi-book-shoot

 

 

 

 

 

 

     

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