social media marketing Archives - Sandi Krakowski, Building Brand Equity For Small Businesses

How To Create Great Content Without Being Overwhelmed Or Bored On Your Social Media Pages

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Screen Shot 2015-07-10 at 1.41.30 PM

How To Create Great Content Without Being Overwhelmed
Or Bored On Your Social Media Pages 

I've been building my social media presence since 2010. I got very serious about it
in 2011 when things really took off. As many of you know, we now reach more than
1.8 million people every single day with over 73 MILLION ORGANIC impressions every 90 days. This possibility awaits you!

One of the top three questions I get from students who attend my classes is :
"How do I create great content every day, day in and day out?"

My best advice is this: Always be living in the realm that your clients live in. Don't let their barometer or questions spur your interest, always be one step ahead! If you're in the nutrition and health industry, you should be reading 2-4 books per month on the latest trends in this field, reading magazines every week, reading blogs, how to's and more that all pertain to the industry you're in! 

Ironically, I see people studying, "How to do business" and "How to make money"
more than anything else. This is totally wrong, if you want to build a profitable
business. WAY off base. Why would I say such a thing? Because unless you are
building a business that specializes in teaching people how to grow a big business,
you should be studying the field you are IN and becoming the best thought leader,
guru and expert you can become! Studying business doesn't make you smart for
business. Studying the field your in does! (By the way people who lead others in
creating businesses rarely study business, they master the field their in, learn how
to be very successful in multiple realms and are then qualified to lead others!) 

You'll never lack great ideas, inspiration or motivation when it comes to creating
great content if you are saturating your mind in the topic that you are seeking to
influence and become an exert at. You want YOUR customers and clients to trust
you for information, guidance and expertise! Do your homework! :) 

As you do this, you'll know what to lead with, easily and nearly, effortlessly!

I think some of you have a big SHIFT to make and homework to study!

With love,

Sandi Krakowski

Scheduling Content Ahead Of Time On Your Social Media Platforms

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Social Media Content Manager

Scheduling Content Ahead Of Time On Your Social Media Platforms

Today I want to share with you the thing that keeps me on track, helps me to never forget a day of content,
and it helps me to stay accountable to my audience with regular postings.

I schedule ahead of time 90% of my content. Most of it I schedule in Sprout Social and the same content is being sent to both Twitter and Facebook. This makes it very easy to get things in place ahead of time, especially on very busy days. If I am going to be traveling, gone for a weekend, etc, I can schedule my content and not worry about it.

I make a committment to check in on my page twice per day, nearly every day, for 10 minutes each time. This takes only 20-30 minutes per day. Engaging with people, talking back and having relationship with them is just as important, if not MORE important, than anything else. To be honest with you, if we don't have 20 minutes per day to interact and have relationship with our clients, we should rethink being a business owner. I'll talk back to people, answer questions, delete any soliciting that someone might be making on my page and other content that shouldn't be there.

Scheduling content should never replace listening to your clients, being active on your page or as an excuse to 'schedule ahead for a month and forget it.' We want to always stay connected with our clients, but we don't have to be on social media 24/7. When people tell me they were on social media interacting for hours, I have no clue what they're doing. I've built a multi-million dollar brand checking in a few times per day, for 10 minutes or so at a time. Now I have a few staff members who come onto my page and help out. So if you've ever used the excuse of 'It will take all of my time!' for not building a big page, you no longer have any excuses. If I can do this with over a million people on my pages, you can too! Just a few times per day, 10 minutes at a time. No worries! Feel free to take Sunday or a day off. Just make sure you're consistent and that things are scheduled ahead of time so even if you're not talking back, there's fresh digital content and posts everydat.

When I have a long post, or want to post videos, I'll go ahead and use Facebook's scheduler. But the majority of my content is scheduled ahead of time, on my iPhone through Sprout Social.

I schedule 3-7 days at a time, but never schedule any more than that. I don't want to get out of touch with my clients. If I do more than this, I start to  feel it in my spirit, and I'll also miss the real-time opportunities that present themselves to be the solution to a problem, to be an encouragement and to win a client's business.

Another tool I've used before is Hootsuite. I have found however that the data reports, real time analytics and data mining capabiities on Sprout Social are much better, and more reliable. 

If you're just starting out and feel like you can only do a few posts per day, at the very least schedule at these times:

8 am EST
12 noon EST
4pm EST
8 pm EST

Your engagement will be lower if you schedule less, but at least this is a good start. You can change the time zone to be your correct location.

Scheduling ahead of time helps you to make sure your best content is being posted, rather than winging it when you feel like it. Consistently creating great content is a big key to social media marketing success.

With love,

Sandi Krakowski


Two BIG Mistakes People Make With Social Media Marketing

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Two BIG Mistakes People Make With Social Media Marketing

Two BIG Mistakes People Make With Social Media Marketing

When I first came online and built my online kitchenware store in the 90's, the big buzz word was SEO: Search Engine Optimization. People were always looking for the biggest 'trick' or strategy they could come up with to get their website on the first page of Google. Some of these tactics were keyword stacking, writing keywords in a white colored font that the search engine spiders would see but that were nearly invisible on the website, and more.

In today's economy online, some 20 years later, social media marketing is the dominator and everyone wants to know how to make more money with this powerful tool. If you do one search on Google regarding this topic, you'll see more warnings than marketing tactics however, with things like: Don't do advertising, don't waste your time, look before you leap and the most common on, "BE CAREFUL."

It's plain to see that many people are very confused about social media marketing. What is it, how do we use it and how can it benefit my business is still a 'mystery' to alot of companies. The first thing we want to remember is a good ole direct response marketing secret- GO where the people are. There are more people active every single day on social media than any other platform online. The second thing to remember is- USE good copywriting. Speak in your ideal clients language and they're more likely to 'talk back' to you and engage with your brand on social media.

I've done a lot of training courses on how to build a big social media following that is highly targeted. This will protect you from spending money you don't have trying to figure it out. I've also done classes on how to write great content, create good digital media campaigns and more. You can find these classes here.  This is where I share how I grew a page on Facebook with over 1 MILLION followers in under 2.5 years that generates millions of dollars per year.

But there are two BIG mistakes I want to talk about today that are very important to consider, as you prepare your marketing plans for the summer. 

Two Big Mistakes People Make With Social Media Marketing:

Mistake #1: Avoid social media because you can't 'figure' it out. I often wonder why people get so confused with this platform. Is it because most of the communication is done in bite sized pieces? Or is it because most of what we can do on social media can be done for free? As I interview local small businesses in my area of Kansas City I constantly hear things like, "I can't seem to figure out how to use it". When I explain to them that the very same highly-effective marketing they are currently using in their store is what they should be doing on social media, some people will have an ah-ha moment and others will look at me like a deer in headlights.

Here's the simplest way to explain this: If serving people in your local store by being available and answering questions has helped your small business to be very successful, than use your Facebook page as the key place where you make yourself available and answer questions. If showing examples of how to use your product or services has given you a slight edge in your local business, than use your Facebook page to show these same examples. If keeping up with trends and topics and educating your customers has made you successful locally, than use your social media connections to help your customers just as you always have. Whatever it is that you're currently doing to be successful in your business, do THAT THING on your social media platforms and you will have success!  But do NOT avoid social media simply because you think it is this 'giant' you have to figure out. Be unique, be real, be the funnest place to connect with on social media, attracting new clients every single day, than mention your product or service 10-15% of the time and you will see your sales increase. 

Mistake #2: Use only social media for your marketing.

Just because social media is where more people are active every single day online, it doesn't mean you should be avoiding email marketing, creating great digital media, writing articles, doing videos, etc. Social media should be viewed as a powerful CONNECTOR. It connects your ideal clients to your other means of marketing. Use social media as a great lead gen tool. Drive traffic to your blog or your website from your social media pages. Do highly targeted ads on Facebook and drive people to an offer on your blog, that requires an opt in. Then continue marketing on social media AND through email. But whatever you do, don't do everything on social media.

You can have greater results on social media than through many other forms of direct response marketing. I've been in this business for more than 20 years, and have done nearly every form of marketing there is. Social media is highly effective. You'll get greater results for every dollar spent on social media than you will with traditional marketing, but don't throw out your traditional marketing in the process. 

One of the greatest things about social media is this: There are no hard and fast rules. We can create our own space, our own culture and serve our customers however we want. So get creative! Brain storm with your team. But be careful to avoid these two big mistakes as you're rolling out your next marketing campaign.

With love,

Sandi Krakowski