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Your Niche And Your Ideal Client- How To Choose One And Monetize It

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Your Niche And Your Ideal Client- How To Choose One And Monetize It
By: Sandi Krakowski


What on earth is a niche and why do you need to have one?

According to Webster's Dictionary the word niche means the following: A distinct segment of a market.

So the question becomes for anyone who wants to build a business, what distinct segment of the market are you holding?

Here's your first key to finding a niche that will work for you-

It must be something you are passionate about and that you believe in.

In my days of copywriting and marketing for other companies, it was my job to write and produce marketing for companies I had never heard of before. My first task was to increase my belief and conviction as fast as I possibly could! I'd ask the company to give me any CD's, MP3's, DVDs, samples, books… anything they could to get me acclimated with the product or service they wanted me to write about. Many times I'd receive an overnight package of the product they represented. Then I would see if I could write for them. In a few cases the decision was made to relinquish the task. Bottom line, I could NOT write for a product or service that I had no belief or conviction in.

Knowing about a product is one thing.

Believing in it is quite another story.

Truth be told, we act on what we believe, not on what we know. We might "know" that drinking more water everyday will help us to feel better but if we don't do this on a regular basis, it could be because even though we "know" this to be true, we really don't believe it enough to develop a new habit. Maybe we'll keep sucking down coffee or sodas and our headaches never seem to disappear or our energy is never as high as we wish it was. Quite possibly these words could end up slipping from our mouths, "I KNOW I should be drinking more water but for whatever reason I just can't bring myself to do it all the time." This is a case of belief, not knowing.

Believing the data about something is a whole lot different than believing in it.

We act on what we believe, not on what we know. So even though the data says it might be a popular product or service that we are partnering with, we still aren't guaranteed that we'll be successful. 

Let's say you know that a certain product or niche is in high demand. Reading all the data, you have all the facts in order and all your ducks in a row. People are making money in the niche you've chosen, so you can't figure out why you are struggling. When push comes to shove, when it's time to go to bed at night, there's a nagging feeling of, "Will this really work? Will others see what I see?"

This is a sign that you could be in a niche that you don't believe in.

Believing in whatever you represent 100% is mandatory for your success. So much so that if you only believe in it 95% ….. you could end up in self-sabotage so that you don't get a huge let down when it doesn't work.

You must believe in whatever it is you are marketing 100% or don't do it.

Number two key is you need to be using or DOING whatever it is you are going to market. When I wrote copy for other companies it was my habit to begin USING and implementing whatever it was they wanted me to write about. Could this be why I could write emails that generated 6-figures for clients? Very much so! 

Listen, if you're trying to market something you hate or even dislike a little bit, it will never work. Vegetarians should not market cheeseburgers! That sounds obvious! But if you hate high heeled pump shoes for women it's not likely you'll ever see any amount of success in this extremely popular niche, even if you learn all the magnetic copywriting persuasion and influence tactics of even the best marketers! If you can't say you are 'playing in the trenches with it' daily, you'll never create any amount of significant momentum for yourself. So ….. you need to be using and 'in the trenches' with what you're marketing.

Key number three is you must have a long term vision for your business. Can you imagine having a long term vision for something you don't believe in and aren't using actively? It won't work.

We need to be experienced and have a track record in whatever it is we're marketing.  Don't become an IT service geek if you hate computers and can't make heads from tails behind a keyboard! Don't market smoking cessation if you struggle smoking!

This might all sound elementary but you'd be surprised at the things people 'chase as a niche' because someone said they would be good at it. You will know deep at the core of who you are if you'll be good at what you do! And if you find a niche you believe in, are passionate about, are really good at and are having results with- then you are on your way to your next step.

When people tell me they can't start their WordPress site or begin their list building without knowing PERFECTLY what their niche is, they don't understand the basics of building a business.  The fact of the matter is, once you get past these four keys, it's critical that you have a platform to test and work with!

Key number four- SET UP YOUR WORDPRESS SITE and start building!

Initially you'll have clients following you who might not be your ideal client but who love you! That's perfectly ok. Then you'll have people who begin to devour your content and before you know it, questions will come up, inquiries for help will increase and you'll begin connecting with clients. As you continue forward, you'll soon discover your clients want help with things you didn't intend to serve in, people will begin to ask for solutions you might have never thought of providing. Then…. and only then…. does a deep connection and a SEGMENT of a market begin to take root.

You have to get the first four keys in place… and then it's time to build your platform: WordPress, your social media list building efforts and your email marketing must all be started. There is NO SUCH THING as having your niche all refined and perfected and then you can finally create your website for hungry clients to go to. It doesn't happen that way.

Developing your niche and your ideal client is a journey… and one I wrote over 200 pages about in my best selling book, "Read Their Mind: How To Hear What The Marketplace Wants And Build A Huge Business". It's a process of listening, serving, answering questions, asking questions and moving forward. It's not an arrival point that some get to and others bypass… it's a continuous journey that requires we have a deep connection with our clients.

Your niche and your ideal client are going to be very much like you and very different than you. It's your job to learn more about them than they even know about themselves. That is the goal of business. Know your client and serve them. Passionately, excellently and with the most unique service there is in the marketplace. Then you can OWN a segment of the market!

On with your game! Get that WordPress site going! Get those email writing skills sharpened and build that list through social media! We are here to help you every step of the way.

With love,

Sandi Krakowski

Sandi Krakowski, Facebook Marketing Expert








Who Is Your Ideal Client?

By | Blog, Coaching, Email Marketing, List Building, Offline Marketing, PPC, SEO, Social Media, Wordpress | 18 Comments


Who Is Your Ideal Client

By: Sandi Krakowski

You feel the rush of the cool fall air blow thru the trees as you sit on the deck of your dream house, sipping freshly ground coffee with organic rich cream. Taking in thesights, sounds & smell of your dream, which has now become your reality, you wrestle between four topics for this week's newsletter.

Each is a great topic and each will meet a need for your target audience. But remembering all the comments on Facebook the week before steers you toward this week's focus. You begin writing…effortlessly.

Beating with the heart of your ideal client has made writing, marketing, growing and expanding your company a breeze. They move and live with you. Serving these customers is like second nature to you.

Or maybe not.

Do you wake up in the morning dreading what you never got done the night before? Weaving through stacks of unfinished notes you feel sick again and far from any form of inspiration?

Are you finding yourself getting jealous of the results that other people talk about on Facebook? Do you end up researching the day away with very little to show for your efforts?

If writing an email to your customer base of 509 people seems like more of a chore than even going to the dentist …… it could be that you have no clue who your ideal client is.

Would-be entrepreneurs often get excited about the possibility of growing a business, but later discover that excitement and dream boards don't pay the bills. Positive thinking isn't enough to keep the optimism and motivation high. Without knowing who it is you're serving it could become a case of self-induced torture if you're not careful.

So what can you do?

How do you find your ideal customer in the first place?

And honestly, why do so few Gurus ever discuss the topic?

Finding your ideal customer or client will be the fuel you need to create the best client list, write the perfect offer, come up with compelling prices and an irresistible message.

But who is YOUR ideal client?

Your first step is a search on Google. For example, if you are a business that offers a specialized product for saving money at the grocery story and cutting coupons, you'll want to find out where people are who currently use coupons and savings tips.

Be SURE to do a Twitter search! (Most overlooked tool!)  Watch what real time conversations are going on regarding your niche and expertise. Get VERY familiar with the current leaders in this niche and review their blog, sales letters, newsletters and more. 

Research your topics, clients, customers and anything you can find. Find the problem people are frustrated by and fix it! Find your biggest competitors and become one of their customers. 

Then onto more research about your ideal prospect-

What are the demographics – age, gender, income, marital status, location.

What are the psychographics – motivations, core emotions, frustrations, dreams, goal.

Guesswork doesn't work here.

You must read the data. Just because you 'think you know' your ideal prospect because you believe in your product or service doesn't mean you actually do. Take the time to do the research. More than 75% or more of your marketing success will be tied to this data.

By knowing this critical information you won't feel like you're aiming into the air and hoping something sticks.  You can speak directly to your client, as if you were enjoying a cup of coffee over a cafe table on the lake. Effortlessly. 

If you're marketing a weight loss or fitness product it's not likely you'll make millions by marketing to "anyone who wants to lose weight". With a net that wide you'll generate a ton of 'cold leads' before you 'build a client list'. Sure, you'll get some sales but you could also waste a lot of time and money. Rather, market to a group of people who want to lose weight.

What do women in their child bearing years look for or crave when wanting to lose weight? This steers your writing quickly in the right direction.

As you serve these women who are losing weight rapidly with your program, "invite" them to make it a "team effort" with someone they love. Bring their spouse, boyfriend or maybe even a relative. This is one of the fastest ways to double the sales of your products, increase results and get even longer lasting weight loss as an ultimate goal. The more people gathered together moving towards a goal that you can create, the less likely you'll have fallout. It's a beautiful thing.

Do you know who your ideal client is?

My favorite keyword research tool is "iSpionage". Take the time to order the monthly version. You don't need to keep paying month after month. Do your research, print out and save all of your data and be on your way.  Be sure to check back every quarter ( or sooner) to see where the market is going.

Remember as well that some of your biggest competitors could be your best JV partners. If your ego is in the right place and you want to serve people with excellence, creating a joint venture relationship with a competitor could propel you forward very quickly. But be sure you've done your homework. Know the customer they serve (and you hope to acquire) or you won't be taken seriously.

Finding your ideal client and their core buying emotion is Copywriting 101. Without this, your chances at success are about as good as the lottery. Sadly, it will be more painful.

HOWEVER…  if you find out who you're serving, you'll enter a 'zone' that makes it very easy to write, acquire, serve and keep a harvest of results. Take the time to build your business on this critical foundation and your efforts will compound.

I've developed a system to help you not only FIND your ideal client, but to 'tune in' every single day to where they are at and learn to "read their mind."  I'd love to give you my best selling book today for free. No stings.  Download your copy of "Read Their Mind: How To Hear What The Marketplace Wants And Build A Huge Business" NOW! 

With love,

Sandi Krakowski