twitter marketing Archives - Sandi Krakowski, Building Brand Equity For Small Businesses

Two BIG Mistakes People Make With Social Media Marketing

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Two BIG Mistakes People Make With Social Media Marketing

Two BIG Mistakes People Make With Social Media Marketing

When I first came online and built my online kitchenware store in the 90's, the big buzz word was SEO: Search Engine Optimization. People were always looking for the biggest 'trick' or strategy they could come up with to get their website on the first page of Google. Some of these tactics were keyword stacking, writing keywords in a white colored font that the search engine spiders would see but that were nearly invisible on the website, and more.

In today's economy online, some 20 years later, social media marketing is the dominator and everyone wants to know how to make more money with this powerful tool. If you do one search on Google regarding this topic, you'll see more warnings than marketing tactics however, with things like: Don't do advertising, don't waste your time, look before you leap and the most common on, "BE CAREFUL."

It's plain to see that many people are very confused about social media marketing. What is it, how do we use it and how can it benefit my business is still a 'mystery' to alot of companies. The first thing we want to remember is a good ole direct response marketing secret- GO where the people are. There are more people active every single day on social media than any other platform online. The second thing to remember is- USE good copywriting. Speak in your ideal clients language and they're more likely to 'talk back' to you and engage with your brand on social media.

I've done a lot of training courses on how to build a big social media following that is highly targeted. This will protect you from spending money you don't have trying to figure it out. I've also done classes on how to write great content, create good digital media campaigns and more. You can find these classes here.  This is where I share how I grew a page on Facebook with over 1 MILLION followers in under 2.5 years that generates millions of dollars per year.

But there are two BIG mistakes I want to talk about today that are very important to consider, as you prepare your marketing plans for the summer. 

Two Big Mistakes People Make With Social Media Marketing:

Mistake #1: Avoid social media because you can't 'figure' it out. I often wonder why people get so confused with this platform. Is it because most of the communication is done in bite sized pieces? Or is it because most of what we can do on social media can be done for free? As I interview local small businesses in my area of Kansas City I constantly hear things like, "I can't seem to figure out how to use it". When I explain to them that the very same highly-effective marketing they are currently using in their store is what they should be doing on social media, some people will have an ah-ha moment and others will look at me like a deer in headlights.

Here's the simplest way to explain this: If serving people in your local store by being available and answering questions has helped your small business to be very successful, than use your Facebook page as the key place where you make yourself available and answer questions. If showing examples of how to use your product or services has given you a slight edge in your local business, than use your Facebook page to show these same examples. If keeping up with trends and topics and educating your customers has made you successful locally, than use your social media connections to help your customers just as you always have. Whatever it is that you're currently doing to be successful in your business, do THAT THING on your social media platforms and you will have success!  But do NOT avoid social media simply because you think it is this 'giant' you have to figure out. Be unique, be real, be the funnest place to connect with on social media, attracting new clients every single day, than mention your product or service 10-15% of the time and you will see your sales increase. 

Mistake #2: Use only social media for your marketing.

Just because social media is where more people are active every single day online, it doesn't mean you should be avoiding email marketing, creating great digital media, writing articles, doing videos, etc. Social media should be viewed as a powerful CONNECTOR. It connects your ideal clients to your other means of marketing. Use social media as a great lead gen tool. Drive traffic to your blog or your website from your social media pages. Do highly targeted ads on Facebook and drive people to an offer on your blog, that requires an opt in. Then continue marketing on social media AND through email. But whatever you do, don't do everything on social media.

You can have greater results on social media than through many other forms of direct response marketing. I've been in this business for more than 20 years, and have done nearly every form of marketing there is. Social media is highly effective. You'll get greater results for every dollar spent on social media than you will with traditional marketing, but don't throw out your traditional marketing in the process. 

One of the greatest things about social media is this: There are no hard and fast rules. We can create our own space, our own culture and serve our customers however we want. So get creative! Brain storm with your team. But be careful to avoid these two big mistakes as you're rolling out your next marketing campaign.

With love,

Sandi Krakowski








Why Posting More Often On Social Media & Not Talking About Your Products WORKS!

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Culture Builds Brand On Social Media

Why Posting More Often On Social Media & Not Talking About Your Products WORKS!

For the last four years I've been saying you should post more often and sell less. In very simple terms, we teach that building culture is how you big a highly engaged platform on social media, then, sell 10-15% of the time. Be where the customer is, when they are there, and pitch your product less to sell more!"

For the naysayers who STILL think it doesn't work- look at the over 6 BILLION IMPRESSIONS our brand has had in the image above and then take a deep breath. It works.

And…. it's catching on!  The very same people who thought I was crazy to post 12 times per day on Facebook and Twitter are now TEACHING you should post more often on Facebook and Twitter to increase your engagement organically. Why the big shift?  Because it works (that really is the bottom line!), with any brand, any product, any service. 

What I teach is simply a very UNIQUE SOLUTION to a common problem. People lack engagement on their pages, so….. we create more digital media that people want to engage with and BOOM! Your numbers will go up. When your numbers go up, relationship increases and when relationship increases? Sales will follow.

But what is the real LINCHPIN to this equation? The thing that holds it all together? 

People want to know you care. They want to know they are important. People log in on their favorite platform at their favorite time every single day. If you are there to SERVE them, it is a sign of good business. If you are not there to serve them and ONLY log on 1-2 times per day, (or worse yet only 1-2 times per week!) that means that what works for YOU is of the utmost importance and what YOU want is what drives you. This says to the customer in no uncertain amount of terms, "You are not important to us."

He went from $38k per year to $120,000 In Sales In 60 Days!

Sandi I have been following you for quite sometime, I started with the Free classes and then I started purchasing classes. I did the social media masters class this past fall when it was introduced. I wanted to share with you that my page likes went over 100K today!!. I had 4K last April. I have an online business that did a total of 38K last year. As a part time business I was thrilled with that. After taking your classed I got a bit more aggressive on my Facebook advertising and made a few changes on my product and I am pleased to share in the first two months of 2015 my part time website has produced $120,000 in sales!! I just wanted to share that I applied your techniques and a lot of trial and error and wow!!. It's all still a work in progress but we're going in the right direction. It's funny I am a beachbody coach and I started following your classes to help with that biz, and as I kept learning I said hey I can apply this to my day job! It's great. Thank You So Much!! "

God Bless, Ben Alford

Being available to serve on multiple channels wins the social media ROI chase hands down.

There is no other direct response marketing platform that works as effectively.  No TV campaign, post card mailing, mail drop, email campaign, blog post, NOTHING that works as effectively as simply serving people daily, every hour, through social media. It also COSTS a company a lot less!

Build culture and you'll increase sales! Really care and you'll increase sales! AND….. remember this rule as well: YOU DO NOT have to be on social media all day long to talk to people. Schedule your posts with your favorite scheduling tool for the day, and then go back 1-2 times for 10 minutes and talk back. Simply talking back to people is revolutionary because very few people are doing it!

Stop pushing your products. Hold to the 10-15% rule and when you do offer something for sale, people will be grateful, not upset. They'll buy what you have because you've been taking the time to interact with them every single day. They'll share what you offer because you took the time to create content they can't wait to see.

The times are changing. CULTURE is the ultimate ROI tool for this generation. 

WIth love,

Sandi Krakowski

Culture builds social media








(photo above is me at a recent event talking to 200 authors who are learning how to build culture!)

Creating Predictable Profits With A Highly Targeted Client Base

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Create it!

If you're a home business owner or a small business looking to break through into the new economy that exists online, one thing is certain- growing your customer base, filled with paying clients, is your biggest daily task. Sadly, many of the gurus out there are not teaching you step by step methods on how to do this.

When I expanded my business from a freelance service provider to a training company teaching online classes, doing mentoring and coaching I was faced with the enormous task of building my list from the ground up just like you are. I quickly discovered that some of the methods people were teaching didn't work. Orthey worked so slowly that it would take me at least 10 years to get to my goal.

Building a list of clients is the single greatest task you can and should focus on. Why? Because once that is done you will enter a realm that I refer to as,"Predictable Profits." A client base that is rightly targeted and grown by your direction (and not guesswork) will be so loyal and so powerful that ANYTHING you have to offer will sell. 

Far too many people are talking about how to get BIG followings on social media! I want to teach you how to create a big paying client base of customers you love, and have the honor to serve every day. The number of followers means nothing if they aren't rightly targeted and buying from you. But how do we do that? That's what we're leading with in Kansas City, September 16 & 17th, 2014. 

Social media offers the single greatest platform I know of in my entire 18 year history in business for creating a huge client base. The average small business owner can create a paying customer base of 25,000 clients in under a year and generate for themselves a handsome income! The BIG KEY however is knowing how to do this when everything is constantly changing online.

Google, Facebook and Twitter have CHANGED THEIR GAME! Are you ready?

During some of my most recent meetings with these big giants in social media I'm noticing a trend that YOU must be on alert about- they are changing everything they've ever done. New tools are being added, new methods of doing things, new opportunities for advertising, paid and free, are opening up. MY job is to show to you how you can use these changes and tools for your advantage in growing a HUGE list!

Do you have 10 years to grow your business? I didn't either.

Jay Abraham, the Marketing guru to the gurus who charges $ 25,000 for a consultation teaches the facts when it comes to company growth. These are the strategies that all online companies are using. 

Step 1- Increase your list of customers

Step 2- Increase the number of purchases they make or increase the average amount they spend on each purchase.

It's that simple. 

But the way most small businesses are doing it would take 10 LONG years! Let me show you how to do it in under 15 months!  In Kansas City, on September 16 & 17 I am going to reveal things I've NEVER shared before on the list building, client growing side. I've taught you ads, we've talked about engagement, NOW it's time to talk about how to bring all of these pieces together from social media so that you can build a predictable profits pipeline for your company!

I've NEVER taught this stuff before!  

Why? Because during the last 22 months I've been testing, sampling, scoping and studying all the different pieces together to see IF indeed it would work for any business owner. And it will. I personally have grown my client base to over 850,000 followers and 1.5 million customers. That's why every time I release a product, launch and event, open my doors for ANYTHING, people buy. Now I want to teach you how to do the exact same thing!

Once you get 500 customers on your list the shift begins to happen. People are paying attention, emails are coming in, products are being sold. But it's not quite enough to make $10,000 per month unless your prices are very high.

Then the 2500 mark creates a whole new aspect for your business. Growing to 5000 paying clients is the big ticket to a 6-figure online company. I truly believe that! 

Doing it through social media will be the easiest and most enjoyable thingyou've EVER done. My method is not only sought out by large corporations and brands, it is now referred to as the Go-To source for small business owners internationally. I'm ready to teach how to tie everything together into the most brilliant step-by-step system you have ever run in your business history! 

We'll talk about how to get your first 500 customers and then move to the 1500 range. Once we cover those basics we'll move onto how to explode your marketing efforts…. and get to that sought out goal of 5000 ideal clients on your house list and social media following who are BUYING regularly! Predictably! 

5000 is your magic number when it comes to building an in house list. This is where regular referrals, repeat business and customer loyalty really takes off!

Let's do this together! 
Small business owners from all over the world are flying in for the biggest event we've EVER done! We've made it MORE than just business by adding music, gifts, contests and surprises!
I can't WAIT to see you in Kansas City, MO… the place the tech world is calling the NEW Silicon Prarie! It's a hot bed for business growth! Don't miss this! You'll get 50% off your ticket price for the next 6 days. Register now!
If your bold enough and are willing to walk by faith, I'd like to personally introduce you to all of my speaking experts at an Exclusive VIP Dinner on the first evening of our event. Networking with some of these people could be the biggest break to happen to you this year! VIP seats are almost sold out and have a cap of 50 people only.
I'm ready to lead you on this amazing path of predictable powerful profits. Any business, any model. Now it's up to you to ACT and change your future!  I'll see YOU in Kansas City!
With love,
Sandi Krakowski
Sandi Krakowski
President and Founder
A Real Change International, Inc
Sandpaper Tablet, Inc.
PS. At this event we will release our BRAND NEW product for social engagement that I believe will change the history of business forever. The Zoë Project is the perfect solution for today's business owner! Get FIRST ACCESS to this powerful tool in Kansas City!