wordpress Archives - Sandi Krakowski, Building Brand Equity For Small Businesses

Size Does Matter…. who do you think you’re kidding?

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Size Does Matter…. who do you think you’re kidding? 

You’ve probably heard all the funny comments from well meaning people, “Oh it’s no big deal, people will still love you.”

But I’m here to say that size DOES matter. Don’t let anyone fool you!

Oh my gosh….. get your head OUT of the gutter for a second! I’m talking about the size of your email list!   

Listen…. if you don’t have a big client list to market to regularly, you’re in deep weeds. In trouble. I hate to remind you- not gonna last!

But rest assured, one of the biggest breakthroughs my clients are able to get that takes them quickly to the six-figure zone is when they get their list to 5000 people.
5000 IS the magic number. 

5000 is what makes ‘trying to make money’ turn the corner into ‘money on demand.’
When you build a highly targeted email list it’s super easy to make money. Why? Because you already have people with a PROVEN track record of buying what you offer to market to. You don’t have to work so hard, don’t have to succumb to sleezy marketing methods and you will be SERVING, more than selling.
For example, if a specific group of women have already been proven to purchase 2-3 pairs of shoes per month in the $70 price range and YOU offer shoes that are $59, if you targeted these women, they would convert like “Pre-Programmed” robots. Their credit card data already shows they ARE going to buy shoes and you know that they ALREADY buy shoes like the ones you offer. SO…… you get 5000 of these women on your email list and you can make money anytime you want, while you sleep, with auto-mated campaigns.
Here’s your marketing funnel to get you started:
1. STEP Number One:  Create an ad with photos and copy that these clients already respond to on Facebook.
2. STEP Number Two: Do $10 (or more!) per day in ads to these people.
3. STEP Number Three:  Offer something for free that they already show they love (research magazines, marketing materials, other people’s social media content.
4. STEP Number Four: One time per week send out an email campaign to these new people who are going into your funnel.  
Let me show you where to get started RIGHT NOW with my “Facebook Pages For Direct Sales & Network Marketing” course. Even if you’re not in direct sales, the methods I use to generate your own leads work for ANY business model. THIS CLASS has already helped over 100,000 people who are following my system step by step. Build a highly targeted list and close more holiday sales!  
Generate YOUR OWN leads, build a BIG list and create the kind of money you want. EVERY single day!
With love,
Sandi Krakowski
P.S. This course could help you as it has helped many of our clients to get 1500-2000 people on your client list in under 30 days. What are you waiting for…. let’s build a big list together generating our own leads! 

Let’s go! http://www.arealchange.com/network-marketing


Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales

By | Auto Responders, Blog, Classes, Coaching, Coaching, Email Marketing, List Building, Marketing Points, Offline Marketing, PPC, SEO, Social Media | One Comment

woman on phone

Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales

By: Sandi Krakowski

Have you noticed a shift in how people communicate?

No one wants to talk on the phone anymore!

Even when it's a friend or family member calling, talking on the phone all day is no longer desirable!

Most people do not want to answer the phone when someone they know calls. They'd rather talk to them online through social media, email or texting. So how can someone who is trying to build a business use the phone to do so? Or would a better question be, do you have to use the phone like we used to in years past to grow your company?

We can't do cold calling and phone prospecting like we used to be able to do it. As someone who has personally dialed more than 30,000 leads myself in my years of phone prospecting, it is my belief that we either have to step up- or step out, when it comes to using the phone to build our business. (Yes! I have phone logs and lead lists to prove I DID that many phone calls! Wild huh?)

If people don't want to answer the phone when a friend calls what makes anyone think they'd want to talk to a complete stranger?

Currently, A Real Change International has a client base of over 1.5 MILLION customers. News flash! We don't have phones ringing non-stop, we don't have a call center and we don't have employees falling like flies because they are worn out with whining customers. Most of our clients speak to my team of staff through either email or social media. Answers are fast and easy – everyone is happy. This is the new way to do business. Our customers tell us all the time they love it!

When you build a company, one of the biggest keys to success is staying relevant to where customers are currently. If customers don't want to talk on the phone, it's our responsibility as business owners to put up systems so that they can contact us in a way that they feel most comfortable. It's obvious that social media is where people want to communicate in the year 2014. 

Having someone active at all times through email and social media gives our clients a high level of security and trust when doing business with us. Here at ARC, we do have a phone line where someone can be reached during normal business hours. But most of our clients reach out to us through email and social media, as their preferred means of communication.

This same method can be in place if you are running a business that requires a lot of phone prospecting or calling. One of the best ways to get through to a gate keeper is to build a relationship with them online! By doing some initial connection with a client's assistant or secretary through Facebook, Twitter or email, you'll not only be welcomed when you call by phone, but you'll be invited! 

Social media and email are great ways to 'warm up' a lead or to even do your sifting. When I was prospecting years ago for a direct sales company, I would send out initial emails that asked all the right questions to get my clients to reply back to me. These are some of the same things we do today with every person who joins our email list and the results are amazing!

Rather than having hotel meetings, many people online are now hosting tele-classes, info summits that are run virtually and even Skype Chat video parties!  In the same way social media and email have made it much more easy to connect with people and start a genuine conversation quickly.

Disconnect your phone a few hours per day and start making relationships with prospective clients through social media. This is how I was able to make a solid 7-figure income in my copywriting business, too!

Social media and email are how most people prefer to communicate. Go to where your client is, speak their ideal language and closing more sales will be easier than ever!

Come join me on Twitter and let me know if you are already using social media to build your business! I'd love to hear how it's going for you! Connect with me here: http://www.twitter.com/sandikrakowski 

Whatever you do, remember this- People love to talk to those who care and make them feel special. Social media is one of the best places to make that happen!

Sandi Krakowski

Make The Thing They Want The Most Your Disclaimer: How to triple your sales online with a sneaky little trick that informercials use

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Make The Thing They Want The Most Your Disclaimer: How to triple your sales online with a sneaky little trick that informercials use

By: Sandi Krakowski

The radio was on as I drove down the road and then I heard the infomercial jingle begin. First music, than that interesting voice that said, "Only a select few will be chosen for this clinical trial. Please stay tuned until the end of this broadcast to see if you qualify." 

Bam- my attention was stirred! I kept listening!

"Studies show that as we age, many of us find it more difficult to lose weight. But scientists have recently discovered a breakthrough formula that reverses aging and accelerates metabolism without raising the heart rate or other uncomfortable side effects."

"Not to uncommon, great opening," I thought…. and it went on for about 2 minutes with a very good program, description and spot-on language for the ideal client. This particular ideal client would want to lose weight, not work hard, have no discomfort and miraculously shrink a size.

Then…. I heard the most brilliant close I have encountered in a very long time.

"Warning: If you lose more than 10 pounds in under 10 days, please discontinue usage."

HA! I sat there laughing. "Oh sure," I thought to myself, "Like anyone is going to DISCONTINUE usage if they got that kind of success!" 

Then it came to me. What if… I were to put such a disclaimer on our website? 

Could it work? 

"Warning, If you earn more than $1000 per day, please discontinue usage and call your accountant immediately!" 

It sounded brilliant! (and when you least expect it I will most likely be borrowing that!)

But the lesson from this informercial is more profound than even the potential profits it could create- the idea that a disclaimer could actually be what the customer craved and wanted was brilliant!

So here's a little check list for you in case you want to test this out with your own product or service:

#1- What is it your clients really want? Try this: "Warning: Our copywriting has been known to crash servers, slam emails and increase profits so quickly you'll rethink everything you're doing!"

#2- What would be a potential result if the clients actually GOT what they wanted? Do they want to lose weight, write more clearly, speak to more clients or get more leads? What is it?

#3- Can you create a disclaimer that actually WARNS the prospect that what they want could quite POSSIBLY actually occur?

This my friends is not only ingenious, but it makes marketing fun! Give it a try!

With Love,

Sandi Krakowski

Sandi Krakowski