Comments on: Why a Big Ego is Always Behind “Feature Filled” Marketing http://www.arealchange.com/blog/why-a-big-ego-is-always-behind-feature-filled-marketing Make More Money Online Attract More Clients & Build The Business Of Your Dreams Sat, 11 Feb 2012 17:11:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Chris Roberts http://www.arealchange.com/blog/why-a-big-ego-is-always-behind-feature-filled-marketing#comment-7564 Chris Roberts Wed, 01 Jun 2011 11:15:10 +0000 http://www.arealchange.com/blog/?p=189#comment-7564 <p>I originally come from an engineering background and have diversified into something completely different and have been going on courses learning about sales. Features and benefits have been mentioned on numerous occasions but for some odd reason, the strength behind the benefits pitch have only just hit home after reading your article. I know that benefit pitches are something that we really need to work on if we are to acheive our goals.</p> <p>I have been following you for a few weeks now and have learnt loads already, so just a quick note of thanks for sharing such valuable content.</p> <p>Chris Roberts, Senior Partner, Inner Frame</p> I originally come from an engineering background and have diversified into something completely different and have been going on courses learning about sales. Features and benefits have been mentioned on numerous occasions but for some odd reason, the strength behind the benefits pitch have only just hit home after reading your article.
I know that benefit pitches are something that we really need to work on if we are to acheive our goals.

I have been following you for a few weeks now and have learnt loads already, so just a quick note of thanks for sharing such valuable content.

Chris Roberts, Senior Partner, Inner Frame

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