//Marketing Points

Sandi’s personal writings and tips for marketing

Why Most JV “Joint Venture” Marketing Is Like Prostitution & How To Build A Big Business With Loyal Clients

Why Most JV "Joint Venture" Marketing Is Like Prostitution & How To Build A Big Business With Loyal Clients By: Sandi Krakowski   One of the greatest things Steve Jobs did so well was create loyal followers. As a devoted Apple fan myself I always chuckle when I run to get the latest product launch, knowing full well that I will be a beta- tester because all of their products get tested by customers and not geeks locked up in a test room. It doesn't bother me that there will be an update released and I'll need to install it and back up my machine to do so. Apple has won my loyalty. They've never done me wrong. Interestingly enough I've never been pitched by a competing vendor or business partner through Apple's email [...]

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3 Easy Steps For Monetizing Your Blog, Increasing Sales & Never Feeling Pushy Or Salesy!

 3 Easy Steps For Monetizing Your Blog, Increasing Sales & Never Feeling Pushy Or Salesy! You can STOP bothering people, intruding in their day and feeling like no one wants to listen to you! In today's ARealChange.TV episode I'm going to show you how to build long lasting relationships with your customers the easy, fun way! When marketing through your blog, Facebook or Twitter it's important that you know what to say and what NOT to say! Believe or not, there is a "Best Practices" code that if you follow, you will make more money, quickly. Let me teach you how to speak to your ideal client, have a great time doing so and the best part is... you'll never feel pushy or salesy! Build strong lasting relationships with your customers the genuine way! [...]

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A well rounded education makes you disposable

  A well rounded education makes you disposable  By: Sandi Krakowski   I got to thinking this morning about how many people are programmed to get a well-rounded education in life and learning.   People go through the motions, learning just enough about as many topics as they can.... and some don't even bother, because it's so darn boring anyways. And what kind of results do we get? We see an entire world filled with people who have NO mastery, NO marketable skill and no special talent. We have a bunch of well-rounded "Nonthinkers" and drones. If you are reading this you are definitely not one of those kind of people.   You'd never survive with some of the radical out of the box thinking we present. I mean give me a break, I have pink [...]

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ARealChange.TV Episode # 28 Over-Achievers Syndrome & How To Overcome It!

ARealChange.TV Episode # 28 Over-Achievers Syndrome & How To Overcome It! Episode # 26 got A LOT of attention! When we discussed the topic of Unhealthy Competition, never in a milllion years was I able to foresee the kind of response this would create! Small business owners, executives of multi-million dollar brands and company owners who manage hundreds of staff all said that they were so grateful someone was putting a VOICE to this topic, once and for all!  Why is it that no one wants to talk about Unhealthy Competition? It's killing us! It's something that has to be be discussed.... and alongside of that is the issue of Over-Achiever's Syndrome. My friends, this generation is SICK of working 90 hours per week or being told that those who succeed just work harder, work longer, never do anything [...]

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