"How To Successfully Take A Survey To Create A Bigger Sales Campaign, More Responsive Client Base And Longer Lasting Business"
By: Sandi Krakowski
Simply taking a survey isn't going to work.
You can't ask strangers questions at a mall and earn their trust, so please don't think you can do this without any consideration ahead of time online.
But when executed the way I'm going to teach you today, taking a survey can be the difference between copy that converts and copy that flops. It can make or break a pay per click campaign on Facebook. Taking a survey in the right way can take a Tele-Class that might have produced 25 attendees and create 250+ who pack out your lines.
Grab your pen and paper because you will want to do more than just read today's article,you need to activate it quickly!
Implementation that happens as quickly as possible is far more successful than implementation that is delayed, thought through and processed. Why? Because if someone who is successful gives you a brilliant idea and you ACT on it, you go from having mere knowledge of the situation – gnosis- to having experienced what HAPPENS when you accomplish the knowledge, activate and propel it forward- epignosis. Your homework today is to activate what I teach you and then come back to me with your results.
Taking a survey is something that you want to do strategically. You don't want to wing it.
When you ask questions of your clients, it's important to not only pay attention to the answers they give you, but you want to influence them in the direction that you would desire that they should go. What direction is that? The direction where their honest answers are, the things they are already thinking about and talking about.
Your questions need to be written in such a way that your clients spill the beans, so to speak. They are already very familiar with how they feel and have opinions about things that matter to them. Your job is to do whatever you can so that YOU become familiar with this as well.
Conversion goes way up when you speak to your clients in the same language they think in all day. Email campaigns convert, social media pay per click ads get higher response and even tele-classes get greater results when you KNOW how to speak in the words your clients are most familiar with.
We use Survey Monkey for all of our surveys.
Three Rules For Successful Survey Taking:
1. Do not ask open ended questions. Lead with multiple choice and give the option of none of the above, or all of the above. The choices should reflect where you know they will go and then give you a percentage of which direction is strongest. If you leave it open ended, the input will be too confusing because people have to think too much.
2. Don't ask more than 8 questions, preferably 4-6. If you are doing a survey that is going to go beyond 8 questions, give your clients the option to not have to answer every question. Leave only 4-6 as the mandatory needed to participate. Remember, most people won't want to do long surveys, so keep it brief but not so brief there's no interest.
3. Report your results. People not only love to give opinions and suggestions, but even more than that, they love to see what OTHERS are saying! So give your clients who answer your questions an opportunity to 'spy' on all of your responses!
Make it fun.
Make it something that is motivated by helping your clients more fully.
Don't pitch them, don't try to sell them. Ask questions so you can more fully serve them.