Your Guarantee Is About More Than Money
By Sandi Krakowski
The first time. It's a full gamut of emotions. You might judge yourself, check your copy, feel like you've failed or worse yet, be mad. Furious! You might even want to challenge the situation! What am I talking about? The first time someone asks for their money back.
If the first place you look is your bottom line, I'm going to challenge that perspective today.
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