In the digital world, the internet and instant communication it is VERY important to understand where your MAIN FOCUS should be in all of your marketing, advertising, branding and copywriting. This ONE FOCUS should reach and influence the most people who can and will respond. Do you know what this focus should be? Should you FOCUS on all the ways that your product or service solve a big problem? Many amateur marketers, advertisers, branding so-called specialists and [...]