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HOW To Start Your Own Coaching Practice To Replace Your Current Income & Open Doors! (no staff, travel or even a lot of overhead!)

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I’ve been coaching for over 17 years. But it wasn’t until I launched my first BIG coaching program in 2010 that sold out in 24 hours and wrote more than $450,000 into my bank account that I began to really understand WHAT it takes to not only run a successful coaching practice, but how to do build one that you can enjoy for a long time.

One-on-one coaching has always been what I thought was the“doorway” to a successful business. At least that’s what all the other gurus taught.

The biggest challenge that most coaches will encounter is this: Burnout.

They will hear from all the experts that as long as they have enough seats in their program sold they will always be wealthy. They map out their “My Biggest Successful Coaching Program Profit Map” and before you know it, the desire to impact people’s lives is overtaken by a desire to make money.

NOW we enter the nightmare.

The program is now designed by “How much money can I make” and not, “How can I impact people’s lives in a big way.”  Filling seats becomes the goal and getting a credit card from a client that goes through is what defines success. UGH.

Let me show you how to STOP selling your time and energy while building a hugely successful coaching program. YOU decide who to coach because they are qualified to work with you AND you are able to help them achieve success. No more low balling your prices and no more selling more seats than you have time to handle!

Register NOW!!!

http://www.arealchange.com/coaching-your-way-2-0/

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Your Guarantee Is About More Than Money

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Your Guarantee Is About More Than Money

By Sandi Krakowski

The first time. It’s a full gamut of emotions. You might judge yourself, check your copy, feel like you’ve failed or worse yet, be mad. Furious! You might even want to challenge the situation!  What am I talking about? The first time someone asks for their money back.

If the first place you look is your bottom line, I’m going to challenge that perspective today.

Reading through the archives of our newsletters it doesn’t take a rocket scientist to realize that we’re serious about our customers and passionate about what we do. 

A casual reading of our mission statement shows that our focus is always our customer. Delivering the best service, at the best prices, with the best guarantee. It’s a business plan with a long term focus and it’s rewarded us handsomely!

With less than a dozen returns each month, and thousands of sales, you might be shocked to find that we get very few money back requests. We get even less complaints and disappointment letters.  For today’s discussion, let me share with you five key factors that I believe hold our guarantee and our profits solid.

1-Mirror Your Mission

Our mission statement can be found here: A Real Change Mission. In this mission statement you can see that we align ourselves with the best in the marketplace, we seek to be the best in all that we do and we attract some of the best customers the world has to offer. 

When your return policy and guarantee on your offer is mirroring your mission statement it’s not hard to put things into place. Create a “Standard Operating Procedure” and have full confidence in it. 

If you mirror your mission statement you’ll remove entitlement, cutting corners and shoddy practices instantly. Sadly, we’ve all seen guarantees that don’t mirror a ‘so-called mission statement. Our data shows that this isn’t the case with A Real Change. 

Mirror your mission statement and you’ll have fewer refunds. 

2-Serve With Excellence

What is excellence? Well it certainly isn’t showing up in the government lately! But before you think I have any interest in having a political discussion, think again. Excellence is defined by Webster as: setting a high standard, known for being excellent. Related words are:  choiceness, distinction, excellency, first-rateness, greatness, perfection, preeminence, primeness, superbness, superiority, supremacy. 

Is your company known by it’s first-rateness? Are you known for being preeminent in the marketplace, set apart by greatness because of the way you treat people? If you are, you’ll have a supreme, known for it’s greatness, guarantee.

Sadly, the standard being set lately is ‘do what you can’ and hope it works. The philosophy of ‘getting by’ has nearly run over the standard of excellence so many of our leaders in the past deemed normal, not above the average.

A choice distinction will set you apart in the marketplace so highly that even if someone does ask for their money back or has to return something you won’t lose a customer or a referral. 

3-Ditch The Dough Heads

Be prepared, just because you live and act in excellence and serve others with a choice ability above the norm doesn’t mean you won’t have a few dough heads visit your establishment. Or in plain English, idiots still shop online. 

My normal mode of operation is to not get into heated debates, squabbles or even conversations with people who have no standards and make it their aim to infect their miserableness in the earth. You know, people who buy products, never even use them, ask for a refund 6 months later and think you should have pity on them? Yeah. That kind of person. Or the one who says they’ve ‘fallen on hard times’ and you should give them their money back 4 months later. Try that at Target. Whatever… 

They can show up on your website, flood your email, attend your classes and even pay for a plane ticket to your live events! But this doesn’t mean you have to roll over, play dead or even get defensive for one second. This is where you must shine and they must falter. How do you do that? Give them their money back. Give it fast, give it with a smile and a blessing and be on your way. Sometimes, you might want to remind them that what they’re attempting to do is against the law- it’s call fraud. Other times, just give them their bloody money back, wipe yourself off, and go make some more. 

In some rare cases, you may wish to give a referral to such dough heads, to your competitor. Because most likely they are from the same crowd. 

I’m very grateful that like breeds like and that these kind of interactions are very few and far between in my career. But let me add this snippet of wisdom, “Answer a fool according to his foolishness and you will be like him. (or her)!” So rise above, be excellent and go serve the rest of the millions who are not of such low degree.

4-Clobber Your Competitors

How you treat your customers could not only make or break your business but it could equally make or break the success of one of your competitors. 

If you spend any amount of time reading our materials you’ll soon find out that we don’t spend much time worrying about our competitors, knockoffs or copy cats. People can’t copy who you are, your heart and soul. But the truth of the matter is, there is a higher level of competition the higher you go.

My main motive in business is not to put someone else out to business, but it is to serve at such a level that we organically and naturally rise above and to the top.

One of the best ways to bring a healthy dose of competition to those who are in your niche is to serve with a guarantee, policy and heart that no one can touch. Be yourself, give from your heart, live from your core and you will, ladies and gentleman, clobber your competitors.

There’s no sword of war quite so sharp as being true to you. Your customers will love you, they will be loyal to your brand and they will recommend you to everyone they know. Give with your mission, your excellence and a guarantee that is flawless and you could be the inducer of insomnia to those watching on the sidelines. What  a sweet and ethical victory that will be. I’m sure you agree!

5-Blueprint Yourself And Your Sincerity On The Heart Of Those You Serve

Lastly, but definitely not least is the case of creating long term business relationships. 

Invest into yourself, your skill & who you are… and rise to the top of your niche! Rise with excellence and honor and YOU my friends will stimulate the economy in a way the Federal Reserve could never touch!

The things that make a strong economy are the same things that make strong relationships. In your marketing, your branding and more,  blueprint yourself, the sincerity of your message, the excellence in which you serve and the honor that you live in, on your customers heart. Your customers will follow you anywhere.

We used to live near a large Amish community. These are hard working people who build houses in groups in less than a week, work from 3 am- 10 pm without complaining and take very seriously the relationships they have with their customers.

One day as I went with my boys to a local farmer to get some fresh dairy products, I asked him what the most important key to his business was. I’ll close with his profoundly insightful words,

“Your customers are everything. Without them, there’s no one to drink your milk. The cows don’t amount to anything if there is no one to serve. We’ve built our business one family and one serving at a time.”

A falling economy won’t even matter to you if you apply these to your company policies and standards. Let’s rise above, serve with more and make a big impact in our world, with the work of our hands and the service of our businesses!  
 
With love,
Sandi Krakowski  

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The Biggest Decision Of My Life

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Personal Note From Sandi-

Many things have changed in the last ten months. Many of you have heard that I was walking out the hardest season of my life. Because you are not only our customers, but you’re like family, I wanted to give you all some updates.

At the end of last year, I made a decision to walk away from the shame, and the fear of what people might think if I took responsibility for my life. After years of praying, hiding, living in pain and sadness, I had to come to grips with the reality that my marriage was not as I had made it appear, and I filed for a divorce.

I’ve struggled for many years and this decision was not made hastily or taken lightly. I’m grateful for the wise counsel and love of spiritual fathers and mothers, and pastors in my life. Freedom is what Jesus fought for and I’m thankful for His wisdom and discernment in tough situations.

We ask that you please keep us in your prayers at this time. We choose to keep details private, and respectful and ask that you honor that. My sons and I are very grateful for your love to us. It’s been the hardest thing in my life to walk through, but this I do know: God will turn even this pain into something that brings Him glory.

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From single Mom living on $5k a year to building multi-million dollar businesses! Do I believe anyone can do this? The answer will SHOCK you!

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OMGoodness!!! WHO is that?!!!!

It’s me! When I was a single Mommy living on $5k a year and praying for a better life with my oldest son my sweet Jeremy!

Life has changed so much since then! But single mommies and daddies will forever hold a special place in my heart. God has blessed me so much and given me so much to share with the world.

People ask me all the time if I believe anyone can do what I did?

As a matter of fact, my answer was SO SHOCKING that when I did a video about it last night it went viral.

I’m not a ‘dream catcher’ or someone who chases fantasies.  I give the cold-hard facts of what it takes to succeed and WHY some people are going to fail. If you want to know if  you have what it takes and are willing to hear my ‘shocking’ advice, you can see the video here:

http://www.facebook.com/SandiKrakowskiBiz/videos/1265177533532857/

Where will YOU end up in life 20 years from now? You NEED to decide that now…. and some of you, with your inactivity and indecisiveness, already have.

Watch the video. It might be CPR just in time! 

With love,

Sandi Krakowski

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Your BIG break!

Momentum And That “Big Break” For Your Small Business!

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You heard from that top client!

A celebrity tweeted back to you on Twitter!

Someone came into your store today and talked about how they could get your product into 50 other stores across the nation with very little work. 

Your BIG BREAK just happened and now what’s going to be important is keeping the momentum flowing and alive. 

Or is it?  I’ve been building companies for over 20 years now. That’s SUCCESSFUL multi-million dollar companies. Now just things I play around with online. Truth be told, I’ve NEVER EVER had one big break. As a matter of fact, when I was recently talking to someone who has a background of over 20 years in the television world, she and I were talking about how even getting ‘screen time’ on a popular show doesn’t promise or mean anything. It’s what happens before, during and after that needs to be focused on. Sadly, this is where most entrepreneurs don’t look.

Successful companies are not started, founded or sustained on one big break. They might get some much-needed exposure. Things might take a big leap and propel you forward for a short time, but growing and sustaining a business, month after month, year after year, happens with consistent focus on the activities that are in front of us, every single day. Not on ‘one big break’. 

Here are three tips to keep you in momentum (or get you there if you’re currently struggling!) 

1- Momentum is never created by just one big thing that happens in your company! One video, photo, post, or even a celebrity tweet isn’t going to make or break you. It’s what we do consistently every single day that builds momentum. What we do day in and day out, habitually and faithfully!

100,000 customers paying $97 is a LOT more than 100 customers paying $9700! $9 million vs $970k . So when a business consultant encourages you to build a high-end coaching practice and says it will be the ‘big break’ you’re looking for to bring financial security remember this equation. Better to have a LOT of people buying one small product every single day without much involvement from you than to give your time, and nearly all of your energy, to something real big. Sustaining wealth happens in small increments, not big breaks. 

2- Keep moving forward even when BIG exciting things happen! Even when a big breaks come, big happenings occur and big connections are taking place, keep your heart centered, your eyes focused and your attention on what you were doing.  Don’t be the business owner who flies all over the country because a big ‘influencer’ flatters you and then end up neglecting your current business. Chasing a big break could take you into bankruptcy if you don’t take care of what you’ve been building day in and day out. Grow! Take big leaps! Take a risk and fly, but don’t neglect what is right in front of you.  Stay focused, don’t lose all you’ve built because of one big blessing or occurrence. (That’s close to idolatry!)

3- WEALTH isn’t winning the lottery! It’s small incremental steps done repeatedly over and over again! Most people go bankrupt who win the lottery but when you build a business or grow your skill-set in your career, and you continue growing, moving, advancing your bank account will increase with everything else. Never get stagnant. Never settle. Wealth in your mind and heart will fuel what you do daily, so work on the impoverished beliefs you might have about work, money and people.

A BELIEF will make you broke faster than you can see what hit you. When I struggled with some poverty thoughts, even though I made millions of dollars, I didn’t keep any of it. When the beliefs were broken down, and I began to walk in truth, not only was it easier to make more money, it became much easier to keep it as well.

It’s awesome to get exposure on TV, radio, social media and other blogs, but always remember, big breaks rarely do for a business what good ole fashioned work ethic can accomplish.

With love,

Sandi Krakowski

Big Breaks In Your Small Business

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I Built My First $4 Million Dollar Business Without Any Marketing Training, Mentor Or Experience (You’ll be shocked at what I did!)

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I remember the dream that led to my very first business so vividly. It’s like it was just a few months ago. 20 years ago I hadvery little computer and Internet skills. I was 32 years old, my oldest son was just 8 years old, my babies were 1 and I was pregnant with my little guy. YES. I was pregnant with my youngest son when I first built my online business. Crazy! I know!

My marketing training was all self-taught and consisted of ‘studying’ how other website owners made their online storefront inviting, easy to go through and an enjoyable experience. I’d take note of colors, words that were used and not used, what was on the right and what was on the left of the page. How bold, red and yellow highlights were used or not used. Photos told a story, as we didn’t have video yet to bring you into our online storefront. So captions and headlines were very important, even more so than they are now!

I had just a few items when we started out:

– Kitchen mixers that were $249-999

– Blenders priced at $329-799

– Grainmills marketed for $219-449

– Mixer attachments

– Baking items that were very exclusive at the time and hard to find: vital gluten, dough enhancers, high-end yeast and more

– A few select cookbooks I’d never be without

My slogan was simple: “If it’s not in my kitchen, you won’t find it in my store.”

I did all the hard work of researching vendors, testing products and people trusted my recommendation. What I had that big online chains did not was a personal vested interest in each product, I was a stay at home mom who really used each item, and I was dealing with a lot of the same issues my customers were; budget, wanting high end items on one income in our home, etc.

My newsletter was professional but very personal. You felt as if you were in my kitchen, having a slice of my fresh, warm, home-made bread and coffee with me as you read along. YOU, my customer, we’re like family, and I took your purchase very seriously. It was our honor to win your business.

All of my companies have been built and run like this. I never studied a bunch of business trainers courses or strategies, I always obsessed and studied the PAYING CUSTOMERS, and the stores they bought from. I wonder if this is why I didn’t get confused by methods, best practices and strategies because I didn’t even know such things existed! I was only focusing on how to serve well and earn the sale.  As a matter of fact, when I did start studying a lot of people’s marketing trainings two things happened that were very confusing:

– I doubted my own success, even though by that time I’d made millions of dollars and had built 3 successful businesses that did more than $12 million in sales combined

– I got confused by so-called best practices and best ways of doing business. Because I never joined the ‘How To Build A Business’ culture, not knowing most of these things was the best thing and it is what separates me from the people who were constantly trying and searching for a ‘step by step’ plan.

What can you learn from this? Well, first of all, that it’s more important to know your customers and the stores they currently shop at than it is any best practice. Secondly, and most importantly, it’s important to spend a lot of time where your customers are and not comparing several business trainers systems. The bottom line is this: knowing what your customers want, what they’re already buying, how to be like the places they already shop at but in your own unique way will make you more money than memorizing the AIDA copywriting plan or the Golden Thread strategy for your sales page.

People buy products.

People are loyal to people.

People love brands that make them feel good.

People will do anything to feel like they belong.

Serving the person first is the biggest lesson in closing the sale.

With love,

Sandi

Sandi Krakowski

 

 

 

 

 

 

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headlines

5 Headline Templates to Make More Sales Today

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I’m excited to introduce my readers to a new friend of mine, Ray Edwards. I’ve admired Ray’s work for many years. He has a unique ability to teach copywriting that makes it simple and easy to execute. We’re going to have him lead our Inner Circle Mastermind in August. Today, Ray is talking about headlines. Grab a pen and paper and take good notes! This one lesson can increase traffic to your website, close more sales by email, and ultimately, increase the profit in your business! –  Sandi Krakowski 


 Headlines are vital to the success of your sales copy.

How important are headlines? So important that some of the highest-paying work in the copywriting business is creating headlines for magazine covers and tabloids. Think about it. Aren’t you sometimes at least tempted to pick up those magazines in the grocery store line? That’s the power of a great headline at work.

That same power will attract readers to your ads and sale pages, putting more money in your bank account.

Effective headlines tend to follow a pattern. Here are five headline templates you can use that should have more people reading your blog posts, clicking your social media links, and buying your products.

1.) The “How-To” Headline.

The key to making this particular headline work is that you need to tie it to a benefit your reader cares about (related to your content, of course). Examples:

How to Write a Blog Post Every Day
How to Land More Clients As a Freelancer

2.) The “Transactional” Headline.

This headline is all about the promise. When you truly have “Wow!” level content, this headline will grab attention. Examples:

Give Me 30 Minutes And I’ll Give You More Blog Traffic
Try These 5 Tactics for a Week, And Be Twice As Productive

3.) The “Reason-Why” Headline.

Robert Cialdini cites the power of the word “because” in his book Influence: The Psychology of Persuasion. His research showed that simply adding the word “because” to a request makes it more likely you’ll get what you’re asking for.

Advertising copywriters have known this secret for a long time. Decades earlier, John E. Kennedy wrote a modest little book called Reason Why Advertising, which has become a classic in the field.

Use the power of the “reason why” in your headlines. Examples:

Why Your Blog Posts Get Ignored, And How to Fix That
7 Reasons You Should Be Using Social Media In Your Marketing

4.) The “Probing Question” Headline.

With this kind of headline, you ask a question that creates an intense desire to know the answer. Be careful with these headlines. If you ask a question like “Do You Want to Know My Blogging Secret?” You might get a discouraging answer, such as, “No.”

The kind of question you want to ask is one that really evokes strong curiosity, or taps into a problem you know your reader has. Examples:

Why Don’t Doctors Get Sick?
Do You Wish More People Bought Your Book?

5.) The “If-Then” Headline.

With this headline, you contrast something that’s easy for your reader to do with the major benefit of your post. Examples:

If You Can Send and Receive E-mail, You Can Build a Platform
If You Can Follow a Recipe, You Can Write Better Headlines

One final piece of advice: I have found the ultimate secret to writing really good headlines … is to write a lot of really bad ones. The point is not to stop with just one or two attempts; write lots of possible headlines for your sales copy, subject lines for your emails, and titles for your blog posts before you finally settle on one.

Using these five headline templates, you’ll create more effective copy faster than ever before.

ray-edwards

Ray Edwards is a Communications Strategist, Copywriter, Speaker, and host of one the top iTunes Business Podcasts. His book How to Write Copy That Sells is a best-seller. He has worked with Fortune 500 companies, and with some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Tony Robbins, Jack Canfield, Michael Hyatt, and many more. He has been featured on Forbes.com, SocialMediaExaminer.com, and Entrepreneur.com.

Get Ray’s Copywriting Quick-start “Cheat Sheets” for FREE at:
http://rayedwards.com/amazing/

 

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A Farming Industry Business Owner Using Facebook To Grow Their Business! You gotta see this

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Farming Industry On Facebook Pages

They DOUBLED their engagement and INCREASED their organic and paid likes by using “non-traditional” methods for their industry!

Every single week my client care team gets emails and questions on our Facebook page regarding our products, masterminds and the services we offer. In the top three list of questions we hear is the concern that Facebook might not be relevant or viable for ‘their unique business.’ 

You’ve heard me say it over and over again- there are very few, if any, businesses that can’t use Facebook to increase their exposure, attract more clients and close more sales. When Karen wrote me the other day about the business they are in and how our Inner Circle mastermind has changed everything for them, I knew I had to show you guys this story!

Excuse me…. they are in the FARMING industry. It’s not every day that you hear of people growing their business online, let alone through social media, in this industry. Typically the farming industry is built on word of mouth, local advertising, trusted repeat business and other tried-and-true traditional methods. But Karen and her husband did not have a big cash-budget to grow their brand they knew there had to be a better way.

She jumped into my Inner Circle mastermind and she got to work.

I LOVE where she says she not only watched videos every day, but she IMPLEMENTED what she is learning. She didn’t just keep learning and doing nothing (which really locks the brain into lazy mode and will make you very confused). She was active, moving forward and doing what she was learning.

Confession time: I’ve NEVER marketed a business in this industry. I’m very aware of what it takes as we used to live right next to a large community of farmers and Amish people. But taking this kind of industry into social media is not something we have first hand experience in. But that didn’t matter, because people are people and if you have relationship with them, connect right where they are at, and serve them better than the next guy, you WILL increase engagement and you WILL increase your sales.

It’s the same way in a brick and mortar. If you’re not willing to serve, you will starve. Plain and simple. If you don’t take the time to look your perspective customers in the eyes, hear what they are saying, have an honest and authentic conversation with them about what matters to them, they will NOT pay you money for what you offer and they most likely will say things like, “I’m just looking, thanks” and end of paying your competitor down the street who is kind and interested in them!

It’s no different online.

Karen is on her way to really tapping into the money stream that exists on Facebook for small business owners. It didn’t take her months and months and thousands of dollars, just some good ole fashioned sweat and learning equity.

Where are YOU today in your business? If what you’re doing currently isn’t working, isn’t it time you tried something new that is proven to work for people who are serious about their business?

You can be the ‘host or hostess with the mostest’ on Facebook and make a huge impact in your industry, have fun doing it, attract a ton of customers and make more money, while you sleep. I’ll show you how in my Inner Circle mastermind AND you’ll get a chance to meet Karen!  www.arealchange.com/innercircle

If you’d like access to over 70+ classes that I’ve done in the last 7 years, need more one on one consulting and want to meet in my offices every 6 weeks with a group of powerful business owners to take your business to even a higher level, join my VIP Inner Circle program (doors close next week!!)

http://www.arealchange.com/inner-circle-vip/

With love,

Sandi Krakowski 

Sandi Krakowski

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Do You REALLY Have To Work 90 Hours Per Week To Succeed In Business?

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SMALL BUSINESS INSPIRATION For June 14, 2016:

THOUGHTs for you today on mentors: Some mentors make people feel bad, or guilty for not working 24/7, 90 hours per week. For many many years a ‘stronghold’ belief was creating in the business world that you can prove how powerful and rich you are by how many hours you work. Not only is this faulty, but it’s ego and based on idolatry.
GOD can empower you to DO MORE in less time and to ACCOMPLISH things you’ve never done before because you are WILLING to work hard, work excellently, work diligently and then you will obediently UNPLUG. Family is important, rest is important, personal time and self care are important. When we neglect these things, or get them out of balance, EVERYTHING is out of balance.

For example, you can’t neglect your small or home business because of family and expect it to grow. YOU ALSO can’t neglect your family because of your business and expect your relationships to grow. We must take care of BOTH things. We must have healthy boundaries. Learn to say no to some extra-curricular activities. You DO NOT have to be at every meeting at church. You don’t have to do everything that people say you would be good at. You also don’t have to do everything now!

There are seasons in life. There is a time for harvest and there is a time for caring for our harvest.

Some people could work diligently on their home business just 7-10 hours per week or in the evenings and build a legacy in under 5 years. We don’t have to do things overnight. Have a few trusted people who can speak into your life and help you to get sharper and do better. That’s my desire! I want to be THAT VOICE in the wilderness for you, if you’ll let me. 🙂

DO NOT go it alone. It’s a very deceptive road to do things alone. Be faithful. Be diligent. Give it your all. Remember self care, family, relationships, rest. The STRONG person is the one who endures, the one who sustains through the seasons and challenges in life. NOT the one who works 120 hours per week and never sleeps. That’s actually a sign of insecurity and scarcity.

God has a way that is different than what most will teach, and with it, comes joy, rest, peace and happiness! Be blessed today my friends!

With love,

Sandi Krakowski

Sandi Krakowski

 

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