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What Chewbacca Mom Taught Every Business Owner About Facebook

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If you’ve been on Facebook in the last week I’m sure you’ve seen the Chewbacca Mom – the lady with the mask from the Star Wars film and her contagious laughter.

So many people were amazed by the joy this lady had and how happy she was just being herself. Now, she’s been on TV interviews, got to go visit Facebook’s headquarters, and her profile has over 750,000 followers in just 1 week (from no where)! Woohoo! You go girl!

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There’s a huge lesson that every business owner needs to take time – stop what they are doing and pay attention to – you ready?

This woman gained the publicity with 1 video on Facebook that takes people year’s to build – as well as thousands of dollars on Facebook ads to grow – in an instant – from her car.

How did this happen? How did she get so lucky?

It’s actually something very simple that we teach every single business owner who coaches with us.

The ones who pay attention to this one thing – see success in their business – and the ones who don’t – well they are still trying to “figure out” how to make social media and Facebook work.

The secret sauce:

She was unashamedly, unapologetically herself not trying to be anyone but herself and created a connection in an instant that you felt like you knew who she was by watching this video – and then connected with the joy in her heart that she had through a video in an instant that made you go “Wow, I want some of what she has”.

That’s it! Super simple – no algorithm – no special keywords – no SEO – just being herself, being real – and not being afraid to be the best version of herself she can be – even if she looked super silly doing it!

My charge to you:

Go out there today – make a video of yourself. Just be you, talk to people on your Facebook page (If you’re building a business you want to use a page). And keep doing videos. Take photos. Let people see YOU the real you. Don’t hide behind what you think a business owner should be on Facebook – or how you should look.

Another example of someone who did this and grew a huge following is our OWN Sandi Krakowski. Her Facebook page has over 1.2M people on it – and that’s all she does is be herself on there, and then periodically share a product that we have to offer for sell to help people in their business!

Those who pay attention to this one thing on their social media will see a difference right away – and those who try to over analyze it and come up with a reason or a formula won’t. You can’t make a formula for relationship and being yourself. People can tell what’s real and what’s not. Be yourself today and have fun doing it!!

Jeremy Krakowski

Media Director, A Real Change International, Inc.

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RELOCATING? Don’t Do It Until You Check These “Online Business” Necessities

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RELOCATING? Don’t Do It Until You Check These “Online Business” Necessities

During the last 20+ years I’ve owned a successful online company. Most of these, I’ve run from my home. It wasn’t until just a few years ago that I actually got an ‘office’ to go to and work with my team. The process of moving, whether across town, or across country, presents some very important concerns that you do NOT want to overlook as a small business owner.

While you are looking at room size, cost of utilities, distance to your favorite stores and more, it’s CRITICAL you take your ‘small business owner’ checklist to your real estate agent and let them know you don’t even want to look at a house until it passes the test.

The Small Business Owner’s Home Buying Checklist:

  1. Internet connection speed: This one seems pretty obvious but you would be surprised how many people I coach come to me with tears telling me the area they ‘just relocated’ to has horrible internet service. ASK questions! I personally would take my smartphone AND my laptop to a house if we were serious about buying it and I tested out the internet connection speed. It’s as simple as asking the current home owners if you can ‘test out’ their internet speed for your business. Then check the providers in the area and see who has the fastest speed with the best rate. Don’t guess…. TEST!  I had a client who built their ‘dream home’ on the side of a mountain. HER BUSINESS paid for it. WHOOOPPSSS… there was literally NO high speed internet. Dream down the drain! 🙁
  2. Building structure: This one isn’t as obvious. Imagine you find a great house and even test out the internet speed, but you later find out that the walls, poles and other structures in the home are PATHETIC for a wireless signal to transfer through. Remember: YOU run a business. This is not a hobby. If you can’t have your laptop, iPad and iPhone all connecting and running really well all at the same time, find a different house!
  3. Small business owners in the area: When I relocate, it’s important to me to know the ‘climate’ of the atmosphere I’m moving to. Doing my due diligence, I will find out from the local city offices how many small business owners happen to live and work in the area. (see my previous article on how crucial this is to YOUR success.) This is not the time or the place to become a pioneer. If you’re around a bunch of people who do not work at home, think small business is not legitimate, let alone online businesses, you’ll fight a spiritual battle that could destroy your efforts. Where I live now in Kansas City I am SURROUNDED by small business owners. As a matter of fact I spoke to a local police officer recently who said they even have a ‘policies’ guidelines list at their headquarters. Things such as parking, advertising, etc were such common questions they had a checklist for business owners. Check your atmosphere. It will spare a lot of headaches later.
  4. Taxes: This is another critical aspect for a small business owner. One area where we lived in Indiana literally taxed my small business equipment even after the purchase as a ‘business producer’. Sheesh…. I’m glad they couldn’t tax my brain! My phone, computer, monitors, etc were all taxed a secondary business tax because it was used to generate a profit. When we moved to the Kansas City area a simple move that was just 1 mile away took us outside the Missouri borders into the state of Kansas. Guess what Kansas doesn’t have? They have NO state business tax. That saved me hundreds of thousands of dollars. I am thrilled to pour that BACK into my small business marketing budget.  WARNING: Did you know that Amazon won’t even let you do affiliate sales in multiple states? Do not take this for granted. Do your due diligence! 
  5. Safety: Again, this is pretty obvious, but just like I check the sex-offenders list when I relocated to a certain area, I ALSO check how many breakins involved a home business and said equipment. DO NOT GUESS. Test. Check your local area, online police reports are available. YOU DO NOT want to move to an area that has repeated breakins to small business owners, nor do you want to have to pay a higher premium on your small business insurance because of it.

These simple steps will make your relocation even more enjoyable. Take this checklist with you when you start getting ready to home shop. It will save time and so many headaches!

Happy relocation!

Love, 

Sandi Krakowski

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What Makes A Social Media Campaign Work

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Online Shoppers

What Makes A Social Media Campaign Work

The emails are pouring in and the phones are ringing. It’s been such an honor to have some large house hold names contact us to assist with their social media marketing and advertising. It also shows me that big brands are starting to really REALLY pay attention to what is going on through social media.

People are making their buying decisions by what they see on social media and what their friends say, period.  Research is being done there first. Opinions are being sought there first. If you, as a brand of any size, are not there, you are losing. Period.

I love digital media in ANY form! Video, audio, PPC ads, blog posts, social media and more! I’ve also done so many ad campaigns in my 18 years online my head starts to spin when I even attempt to add them all up.

So how can you use social media for your brand? The #1 question that comes in every single day is this:  What actually makes a social media campaign work?

Now assuming “Work” means it generates money, because that is what most brands want to do with their marketing efforts, our focus would be the end result. But I want to take you to a step where very few marketers ever go to, that if you do go there with me, that not only increases profits but it also causes a brand to be contagious, sticky and in plain English, the one everyone wants to connect with!

The first key is relationship.

We’ve talked about that so often many of you have finished my sentence as I said it. Ironically, very few people are doing it.

If thoughts pertaining to relationship run through your marketing mind like, “How often do I post? What do I have to say? When will I see the money?” I can already tell you’ll have problems. This is very similar to the young man who is going on his first date asking, “When can I hold her hand? Is a kiss ok on the first date? What should I say to make a girl feel good about me?”  When we’re solely focused on the END result and rush into relationships like this, don’t be surprised if ‘brand divorce’ is what happens! People don’t want to feel used or like they are a cheap commodity in your marketing campaign. It’s nothing new….. but it’s something all brands must understand!

Repeat after me- you cannot systematize relationship.

You can schedule some posts ahead of time, I do it everyday. You can make sure you have reminders set on your phone if you run your companies social media marketing so that you remember to check in often, I also do this. But for goodness sakes, can we open our heart first before we open another marketing manual? Caring, really caring, is what makes things ‘work’ through social media. Which leads me to my next point. If your brand has simply ‘thrown someone on your social media campaigns’ who isn’t doing much in house to test it out, don’t even bother! Take your profiles down now!

I’ve been testing some brands out lately. Going to their Facebook pages and Twitter profiles and sending simple messages like, “Hey XYZ Company, how are you guys doing today?” The replies I get are very revealing.

Here’s a list of replies from some major brands I tested on social media:

1. “Good, how are you?” – Wow that sounds about as common stance as “I’m doing fine, you?”  Social media demands more. How about a nice, “We are doing great and hope you are too FIRSTNAME!” Personal. That would be nice.

2. “Great how can I help you?” – No beating around the bush. It’s the friendly way of saying, “Do you need something because I’m busy.” No further comment needed.

3. NOTHING – Yes, there are multiple brands that I posted this to and NO ONE said anything. Nothing. Wow, if I was a high paying customer of this brand you can bet this made me feel so special I’m gonna just run to your store right now and spend a ton of money, more than I typically do! NOT!

4. “Doing awesome Sandi and we LOVE your pink hair!” – This one of course won my heart. It’s personal, it’s kind and they even noticed something about me. I also had some say, “Wow what a pleasure to speak to you. You’re an expert!” Not schmoozing, just kind and complimentary. Another one was ,”Doing great and it’s a pleasure to hear from you today, Sandi!”   Awesome! Made me feel wonderful and it made me want to spend money at their store!

For several years large and even small companies poo-poo’d the whole notion of using social media to build their brand. “It is confusing, takes too much time and what on earth do you say?” is what so many said. “What is the ROI?” is another biggy. The Almighty ROI- Return On Investment.  I dunno. What is the ROI on having a happy cashier VS one who is acting like she has had PMS for 9 years or a guy who acts like he’s so busy ‘what on earth do you need from me’ at your front door? Do we really need to think that through?

What else makes a social media campaign work? Consistency. Don’t be sporadic. Stop posting 9 times in a week because you’re having a promotion and then disappear. When big brands (and even small businesses) do this it shows you honestly don’t care at all. Oh, remember, when you post through social media, everything you write is being cataloged. As a paying customer I can go read your entire feed and see how often you post and what you write. I can see your habit of only writing about promotions. GOTCHA!

A social media campaign that ‘works’ is speaking in my language, not yours. If you keep talking to me like you do in the advertising agency board room I won’t hear you.

The words that run through my head all day long are drowning you out. As a paying customer, I talk to my friends all day long on social media and I rarely talk to people who don’t talk like me. I don’t even feel comfortable talking to people who don’t think like me. (This is the voice of the average consumer and not the thoughts of this writer)  What did you say? I can’t hear you unless you talk the way I do! You want to see how I talk and what is important to me? Well for goodness sakes I’m talking all day long on Facebook, Twitter and Amazon! Don’t you marketing genius’ have any time to watch me? Or are you so busy researching your demographic cycles of ROI that you forgot I even exist?

My friends, Sandi talking again, I’m being sarcastic but please admit, it’s real. It’s happening.

What makes a social media campaign work?

The same thing that makes any store shine in person. Let’s go back to 1950 when we polished our store floors, we made sure the place smelled fresh, we put on clean clothes, had a great haircut, did everything we could to have a smile, a winning attitude and we were genuinely interested in people. That’s it. Over and over again. Real deal.

This generation isn’t buying into the old school advertising agency nonsense anymore. They talk to their friends all day long and they pursue things to LIKE more than 4.6 BILLION times PER DAY on Facebook!

Learn to like them and they’ll like you back. 

With love,

Sandi Krakowski

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Where Should Most Of Your Activity Be In Your Business Online?

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Where Should Most Of Your Activity Be In Your Business Online?

By: Sandi Krakowski

Starting a business can be challenging and exciting all in one, and for good measure, let’s throw in a little bit of overwhelming on the side.

Life itself has taught me many lessons that have helped me to create the results in business we have today. For example- learning to pace myself was something I learned in my bodybuilding career of my 20’s. No matter how badly I wanted to be powerful and ripped, I had to do the work. To beat my body in the gym seven days per week without rest actually would make me tiny, loose and flabby! Dense, striated, strong muscles are the sum results of consistently pressing past my fatigue into muscle failure combined with appropriate rest and recovery. Constant muscle fatigue is no way to live, in the same way constantly working on your business is not the way to be successful.

Motherhood taught me that right when I think I’ve got things all figured out and mastered, the game can change when you least expect it. Babies get sick, jobs relocate, change of plays happen, layoffs, new children enter the scene, crisis with relatives and oh my goodness, learning to have The Gumby Anointing was the way to survival of the fittest! (Surely you know who Gumby is, right? Just think “Mom Version Gumby”. )  

Cooking has taught me that sometimes your biggest flops will actually end up being your biggest successes if you’re willing to give it a ‘try’ and get some feedback. It also taught me that no matter how creative you think you want to get- there will always be some ingredients that were NEVER meant to be combined. EVER.

A very important lesson I’ve learned through my 20+ years of working online is that when all is said and done, there are typically only a few select activities that absolutely MUST be done on a daily basis to keep things moving ahead. It is also critical to know that putting these activities off, outsourcing them to incompetent people and frankly, thinking you’ll get to a place of success that you no longer need to do them is a big impoverished delusion.  

So… what activities should you, the business owner, never neglect, put aside or outsource?

The first and most critical activity to always be doing is marketing.

The biggest break thru that most business owners I meet need is to come to grips with the fact that they must redirect themselves from being the marketer for their business to the investor and marketer OF their business. Marketing your business is much different than being a solo-employee of your own company.

Marketing should be 80-90% of all that you do. Most of your activities should start and end with marketing. What I typically see is more than 50% of the people who are marketing only 10% of their time. Even though they work A LOT of hours in their business (and stare at their computer!) sadly, many are simply not doing the amount of marketing that a successful business demands.  

WHERE Most Small Business Owners WASTE Their Time And Rob Their Business:

Creating- This is someone who is constantly creating. Many are actually addicted to the creating phase. Just like the love and excitement we feel with a new baby or even a brand new puppy, many wanna be business owners love the creating process just as much. To be real honest, just like when babies start to get sick, grow up, puppies start to soil the house, this is the kind of person who will change business models, seek something else creative or even just give up. Over and over again from one excitement to the other they go. Rarely does even 20% of their creating ever become a product or service that is marketed for a profit.

Planning-The amount of people who have numerous ‘Maps” and “Business Plans’ in the glovebox of their business vehicle is startling!  With a false security of having it all together, getting all their ‘ducts in a row’ and having everything all lined up, they are deceived into thinking this secures them a successful business. Many have a map from Expert #1 who doesn’t even understand pricing and map from Guru #2 who is an affiliate junkie but doesn’t know a thing about information publishing. Then they have the map their sister wrote them in a night of brainstorming (although she’s never even built a business). Maps, maps and more plans and maps! This is the person who seeks a guidepost more than a takeoff. Sadly, very few ever put ‘gas in the car’ or even pull out of the driveway of their desired business dream! Their plans make them feel super smart and somewhat  secure but year after year they are still struggling financially. 

Masterminding- This is one of my personal pain points when it comes to leading people in business. The amount of people I see who are part of a group and a mastermind but never getting anywhere is somewhat of a mystery to me. Now don’t get me wrong, I’m not against masterminding! I RUN one of the most sought after masterminds in the small business community, but I do it VERY differently than most do. My clients get RESULTS, as well. But most masterminds are simply not helpful or profitable! What seems to be an outbreak worse than the swine flu is people who are a part of a group, alliance, society or mastermind that is run by people who have never made any money in business. Most aren’t making any money and are addicted to creating and planning and critiquing to feel like they are doing something in business! Here’s the key– the groups that are FREE and very low cost are always worthless!! Any online group in Facebook that offers FREE reviews, critiques, hot seats, masterminding and brainstorming- BEWARE- this is a sign that no one is really working or making money. They are coming up with a ton of ideas but at the end of the day NO ONE IS MARKETING a growing business! INVEST into a mastermind that is worth your time! We invite you to ours! 

Please don’t think I’m angry or upset, truth be told I feel like a Momma who is watching children go astray! Some of the decisions I see people make are absolutely heart breaking to watch! And while I wish I could prevent the foolish decision making. (Like someone who doubles their income and then thinks they no longer need any coaching or training)…..

That’s not my job. It’s not your job either.

People need the freedom to do what they want to do. Even sabotage themselves and fail if that is what they want to do. I’ve seen some of my most successful clients get full of themselves and go backwards because they thought they didn’t need to be around successful people anymore. It’s not my job to stop them. I pray and let them go. 

Your focus needs to be on where you are at.  A key component in any business is in knowing WHAT business we are in and then…… be about your business. PERIOD.

My friends, the way we pay down our debt, make more money, create jobs for others and increase the economy of not just our own life, but the lives around us, is to do a few key things- daily, monthly, yearly. Over and over again. 

Marketing your product or service 80-90% of the time is your key focus on the pathway to success.

There’s no way around it.  You need to be marketing! This doesn’t mean that all we ever write about is our product or our service. We don’t blast people on our Facebook walls with mention of our cosmetics, weight loss, greeting cards and natural facelifts every single day, over and over again, and in every single blog post, over and over again. The key to marketing successfully 90% of the time is not rooted in sell, sell, sell, sell!

DO NOT OVERLOOK These Key Steps To Growing Your Business AND Your Bank Account:

  • Have a relationship with your customers. You’ve heard me say it once, I’m going to say it again. It might not seem possible but having a genuine, caring relationship with just 1000 clients will get you father down the path to success than constantly pitching 100,000 people who have no relationship with you. Quality is the key.  Step by Step- in today’s economy connection is the currency you are after. 
  • Always seek fresh, new traffic, leads, followers and customers. Loyalty is a very real aspect of a successful business that is profiting for a long time. But a business that isn’t seeking out new customers, clients, visitors and sales is already dying. Build relationship with the new and keep the connection deep and alive with the current. That’s the key. I am ALWAYS 24/7 growing my client base by email and social media. We grow by a minimum of 20,000 new clients per MONTH.
  • Multiple platforms equals bigger results.  Here’s a list to give you a bigger picture of where to go to grow your brand. You don’t need to be using nor are you READY to be using all of these (unless you’re over the mid-six figure range) but you will want to find 5 things that you’ll start on NOW and build from there. Start out with these platforms and grow from there. Do not settle, do not shrink back and for heaven’s sake, don’t just ‘grow comfortable’ where you’re at or you might end up with a big surprise! Keep growing- moving- expanding.

Some marketing platforms that we use in our company to get our products and services into the marketplace-

  • Facebook
  • LinkedIn
  • Twitter
  • InstaGram
  • Google organic traffic
  • Google PPC
  • Facebook PPC
  • Newspaper ads
  • Guest speaking
  • Guest writing
  • CD’s 
  • DVD’s 
  • Books
  • Workbooks
  • eBooks
  • Mp3’s 
  • Tele-Classes
  • Webinars
  • Blog posts
  • Radio ads
  • Radio interview
  • Full paged magazine ads
  • Small mag ads
  • Post Cards
  • Direct Mail
  • Email Marketing
  • Offline newsletter
  • Banner ads on other sites
  • Solo Email Campaigns to other people’s list
  • Co-Reg (Minimal)

and a few more we haven’t even mentioned.  

Pick five to start out with.

It takes time to grow a business, but the last time I checked, it takes time to grow a great healthy body. It takes time to grow a great family and relationships. It takes time to get your finances in health. Bottom line is most just won’t do the work. Most won’t eat right to heal their body, most won’t forgive bitterness and offenses and start to live in freedom. Most won’t do the uncomfortable and unpopular things and will continue to stay the same, day after day. 

BUT you.

YOU are not most. You are a Champion. 

You press forward between the gap that exists separating the life you live now and the unlived life you’re pressing to.

YOU are not a quitter. You are not a victim, in a delusion or believing a lie. YOU are created for more and you are doing more. You, my dear friends, through thick and thin, through your own personal hell some of you, are A Real Change in the earth.

It’s an honor to work with you! Now get to work! 🙂 

With love,
Sandi 

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WHY Facebook is not like Google, but more like an infomercial & a magazine when it comes to marketing your business

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Don’t miss this HOT FREE VIDEO That Sandi Just Released…… THOUSANDS of people are saying it’s the MISSING LINK!
Everyone’s running around saying, “Social Media Is Changing!”

The reality is, social media isn’t changing, but most marketers don’t know how to do highly targeted campaigns
on a platform that is driven by RELATIONSHIP! So…. they teach you how to use your social media to build
an email list. Set it and forget it, they say. But are you still not selling anything? Then keep reading! 

Today…. Sandi taught WHY you can build an email list AND a highly engaged platform and she also shared
(which I have never seen her share before!)  WHAT the highest form of engagement you can get online is!

Is it a like?
Is it a share?
Is it a comment?

Listen in now as Sandi shows you HOW to make more money in your business!

Here’s the link:  

It’s free! Share it with everyone!

Have a great day my friends,
Jeremy Krakowski
Media Director 
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The Legal Side Of Copywriting, Marketing, Email Marketing and More

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The Legal Side Of Writing (AND Teaching) For Your Business
By: Sandi Krakowski
 

When I began my first business it was important to understand trademarked names, phrases and logos. We had over 400 kitchenware products we were drop shipping and while most vendors and dealers gave us unlimited permission to use the graphics and images in our online and printed catalog, some required that we only use 2-3 images at the most. This occurred when a vendor also sold the product we purchased from them for resale on their own company websites or catalogs. Limited use is the phrase for only permitting someone to use images and descriptions in a limited way. 
 
Many times I used the phrase, “The Art Of Bread Rising” in my marketing and was advised several times to have this trademarked or copyrighted. We never did and I honestly didn’t care who used it. No one could compete with me and how we did business anyways. That isn’t an arrogant statement it’s just that people are loyal to people in business, and the way I ran my eCommerce stores was very unique. 
 
So where do you draw the line between what you should protect, what you can’t use that belongs to someone else and the wide range of imaginary protection some companies use that aren’t even legal in the first place (like over-inflated non-compete contracts)?
 
When it comes to trademarked names, phrases and images it’s a good idea to check the Trademark Database. Here’s an example- a picture of a bull wouldn’t be copyrighted or trademarked, that would be foolish. Using a photo of a bull is too common. But a picture of a bull with a line through it and the words, ” No Bull” are a trademarked image used by the legends in Direct Response Marketing and Copywriting, Dan Kennedy and Bill Glazer. 
 
Trademarks aren’t hard to find and sometimes you can even ask for permission to use something and it’s no big deal. You might stumble upon a JV deal or affiliate product you want to add to your marketing, and the vendor or product creator will gladly give you usage.
 
When you do catalogs online or offline, ask for the images directly from your vendor. Even when you do JV deals, promote a book or a product from someone else, just ask for the images you can use. That’s easy to do. People are happy to provide them and respect the integrity it takes to ask.
 
The legalities of copywriting and writing ad copy is pretty significant. 
 
I surely don’t want you to turn into a paranoid writer but be mindful of these rules.   You can get a good overview of what they are here from The American Writers And Artists Inc.  This book shares what you can and can’t say in copy and how to be wise.  However, If you aren’t looking to make 6-7 figures AS a copywriter I don’t think you need this book. 
 
LISTEN UP, though…… if you are selling weight loss products, for example, you might find it important to note that in this book you’ll see that outrageous claims, misuse of testimonials and stating things that can’t be scientifically proven could fry your butt (and your company!) in the long run.
 
I worked with a company years ago that had one of the best products on the market. 
 
This product literally flew off our shelves. Branding happened almost instantly because of the results people got. Then they made some foolish mistakes and didn’t watch what people were saying. When you called their corporate office to order a bottle of the amazing liquid supplement you heard story after story of miraculous events occurring because of the ingestion of said product. This went BEYOND just testimonials and now they were advertising health claims, miracles and more.
 
Don’t get me wrong, I do believe many natural products can heal the body. I take several every single day. But to make a claim that something cures cancer, kills cancer cells, makes every single person who takes it drop 5 dress sizes in 24 hours is just not a good thing to do. Not to mention it breaks a very big copywriting rule that will ruin your conversions- it’s UNBELIEVABLE! Just because something is fantastic doesn’t mean the average person will want to buy it. Keep it relatable, easy to use and you’ll see more sales. No exaggerations needed!
 
Legal rules in the marketing of nutritional supplements is important to understand. Easy remedy- listen to what your company supplier tells you if you are in direct sales and honor those recommendations. They have a lot more at stake than you do. But pay attention when someone goes off the deep end! The company we worked with mentioned above went out of business with a $ 3 million dollar lawsuit and an FTC fine. Yikes! 
 
Back to trademarks….. I’ve often heard it’s better to ask for forgiveness later than to seek permission from the get go. Whoever came up with that statement was a nut! ASK permission and avoid a law suit. 
 
Don’t copy what others do.
 
Just because someone else was very successful using a phrase or word in their copy doesn’t mean you can copy and paste it into your campaign. Especially if they used someone else’s trademarked product, slogan or graphics. 
 
In closing here are a few tips:
 
1.  Be careful you aren’t using someone else’s trademarked logo or graphic or phrase. But don’t be paranoid about this topic.
 
2.  Remember that original ideas might not always be the best thing to come up with. Most successful businesses are built on someone else’s idea that had a unique selling proposition attached to it.
 
3. Just because someone has a ton of contracts does not mean they are in control.
 
4. Build your business, fan the flame of creativity in everyone around you, and work together as a team to get the best results possible.
 
5. Don’t steal someone else’s trainings. Remember as well that when someone teaches a class and you take that lesson and teach it as your own, charging people to learn from you, not only is that copyright infringement, it’s a licensing violation and could end up costing you MILLIONS of dollars in fines. Teach your own classes, in your own way. Be brilliant and use the skills God gave you. No one gets ahead stealing. 
 
Don’t get into trouble with a trademark!
 
Kick your business into higher profits by being yourself in marketing, being creative and understanding good copy sells because the words trigger a buying response, not because someone else’s trademarked image (or content!) was used.  
 
With love,
Sandi Krakowski

P.S.   If YOU need some help in your business coming up with creative content that converts OR you want to build a career around managing other
people’s content as a social media manager, my class that is coming in May is almost sold out! Get a seat now before it’s too late! 🙂  (The one who delays
always stays. JUMP! Get a seat!) 

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Why I Built My Facebook Page With Over 1 Million Highly Targeted Followers EXACTLY Like I Build Email Lists (HOW we see 300-400% ROI on our sales on our FB page!)

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Why I Built My Facebook Page With Over 1 Million Highly Targeted Followers EXACTLY Like I Build Email Lists (HOW we see 300-400% ROI on our sales on our FB page!)

Many people don’t understand HOW we get 300-400% RETURN on our investment on my Facebook page. Well, I never built my page like the rest of the marketers out there. I built it like I have been building EMAIL LISTS for over 20 years!

Listen in LIVE as I share how I did this, why it was so inexpensive to do and HOW to get ridiculous ROI on your FB page efforts! 

WATCH NOW!!!

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WHY InstaGram’s New Algorithms Are The BEST Thing To Happen For Small Business Owners

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I just did a LIVE 40 minute Q & A broadcasted into the classroom of the Innovative Marketing Students at Oklahoma State University. It was a fantastic time and there’s a lot of relevant content that small business owners (and non-profits) show pay attention to.

But the #1 thing that I spoke about on this training and session was the BIG CHANGE that InstaGram did in making their algorithms just like Facebook. So many people are saying that InstaGram is now dead, blah blah blah. 

Well it’s true, marketing is now going to change dramatically on InstaGram but I share on this video WHY it’s going to be easier than ever for small business owners to get in front of their best clients and how their conversions can go way up!

Watch it now! 

 

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How To Write Emails That Get Opened And Convert Sales!

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Email Marketing Strategies For Beginners

I’ve been writing emails since the early 90’s. My very first online company was built with nothing more than PPC ads and email marketing. So I learned very early on in my career, how to write emails that get opened and more than that, convert sales.

Ironically, I didn’t realize until many years later how unconventional my methods were. Major copywriters would ask me, “Who mentored you to write like that?” I would look like a deer in headlights as I thought back to the hundreds of email campaigns I wrote for my online kitchen store. No one mentored me. But I did a LOT of what I do today. I watched, listened and was very careful to not imitate what WASN’T working. You see, many small business owners believe that to be successful in email marketing, they have to learn how to be like someone else, preferably that marketer who has historic open rates. But the truth is, more than studying other marketers, methods and tactics, a great (and highly converting email campaign) will come from knowing your clients, more than anything else.

When I first started writing weekly email campaigns for my kitchenware store some 20 years ago, it was written in such a way that the customer felt like we were friends. My personal touch and conversational copy was very unconventional. In the day of SurLaTable and Cooking dot com dominating the airways in the online kitchen world, I was just a mom who was ‘selling stuff online’ from my kitchen table, who could write emails that moved hearts…. and money!

Here are a few of my BEST email marketing secrets that will increase your open rates, get people to read what you’ve written and raise your conversions. FAST.

  1. Use a subject line that looks like it is written to a friend. Occasionally, add an emoji and you’ll get more opened emails. DO NOT use a first name or last name in the subject line. No one gets emails from friends with their name in them, so don’t stick out like a sore thumb! You want to be perceived as a friend’s email. THIS IS what will get your email opened. If the subject line is, “Our best lawnmower now on sale through April 13th.”  VS  “What cha listening to on that riding mower?” you can see why the second one would get opened more. Another one in this niche might be, “OMG! My grass is so green you’d think it was fake! (but it’s not!) Can’t wait to tell you!” Write subject lines that look like they are from a friend. Even my team can’t tell if I’m sending a sales campaign or a personal email with many of my subject lines. The ones that get them every time are, “Got a minute?”  and “I had to tell yoU! :-)” (yes capitalize the U) and “When you’re free I gotta tell you something”.  Try these out on your next campaign. 
  2. When you write your next email campaign, think of one person and write it to them. Some of my students who are learning copy will take a friends photo and put it near their monitor. They’ll look at their friend as they write. Just because 12,390 people are going to get your email sales letter it doesn’t mean you have to sound like you’re writing to 12,000+ people! Conversational copy converts at a higher rate because the reader feels as if they are ‘the only one’. The “whats in it for me” is also very effective when your client feels like you wrote the email just for them. Think about one person as you’re writing and speak conversationally; just like you would across a table having coffee. Or sipping wine. Your open rates will go up and so will your click thrus! When you have a link that you want the person to click through on, don’t say, “CLICK HERE NOW!” Instead be more personal, say something like “Here’s the info I promised” or “Let’s GO!” Small changes like this will make a big difference! (and use CAPS very very sparingly!) 
  3. Use red like lipstick and yellow needs to be used even less! Internet marketing years ago created a ‘template’ of sorts where people would use red and yellow at the top of every sales page and in all emails, for emphasis. But as social media became a huge part of how we do life everyday, more and more people started getting even more selective as to what emails they would now open and read. As a matter of fact, some Sp*M filters would look for red and yellow and instantly throw it into the junk pile. So we can’t use colors like we used to in email for emphasis. As a matter of fact, unless you are scrubbing and cleaning out your email list every single week, you are going to want use very little graphics and colored text. Make emphasis with BOLD or underlined or italics. Read your email out loud and see where emphasis needs to be made. Then use one of these formatting tools to make that emphasis. But use red and yellow very sparingly, if at all. 

When I was writing copy for clients, my email campaigns were the projects I was hired for the most. I could get a dead unresponsive list to RISE from the dead very quickly with some of these methods. I also made people feel valued, didn’t pitch them every single day and gave away a LOT of value for free.

Use some of these strategies today and you’ll see more opened emails, higher click through rates and more conversions! 

Love, 
Sandi 

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