Writing Better Facebook Ads In Three Easy Steps

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[FREE TRAINING] Writing Better Facebook Ads In Three Easy Steps

I wrote my first pay per click ad in the 1990’2 when Overture existed. For those of you who are just starting out, this is the company that used to dominate before two guys left college and pursued their dream to create something called Google. If we add up the amount of years I’ve been in business times a minimum of 30-40 ads per week, that means I’ve written well over 50,000 pay per click ads. You can imagine my concerns when a new student in my small business classes gets frustrated when they can’t ‘make it work’ after the first 30 days, or the first 5 ads, or the first 2 training videos.

In a college level classroom we’d never expect to learn things instantly. Can you imagine what it would be like to be in Pre-Med pursuing a career as a doctor and thinking that by the fourth week of your classes you should be able to participate in a surgery? That sounds ridiculous doesn’t it? Ironically this is how some people approach Facebook Ads. They think there’s an equation they can follow, without ever connecting with real live people, and they believe (erroneously) that they should be able to succeed overnight. 

Now that we’ve settled how ridiculous this is, let me share with you three easy tips to writing better Facebook ads quickly, WHILE you’re learning how to market, identify your ideal client, speak in their voice and present an offer to them that they can’t refuse.

Writing Better Facebook Ads In Three Easy Steps

  1. Don’t try to reinvent the wheel. If you’ve never done marketing before, this is not the time to get creative! Do what others are doing who have ridiculous success! This is why I share so much of what we’ve been doing. If someone were to just copy 50% of what is taught rather than trying to be super creative on their own, add some of the tips given for reading magazines and websites, their conversion would go WAY up!  Even in Pre-Med we’d be following methods and paths from other doctors and professors that are proven to helping save lives. ONLY after we’d done that to expert level would we be then stepping into creative ways to solve big problems. Stop trying to reinvent the wheel. Grab 20-30 magazines from a local library that is catered to your audience and swipe a few headlines! It’s really the best way to get momentum going. 
  2. Target the right people. Putting the best copy and the best offer in front of the wrong people will ruin your campaigns. It’s crucial that you are targeting the right people. Remember, don’t try to reinvent the wheel. The same magazines you are reading and gleaning from are filled with advertisers paying tens of thousands of dollars to target YOUR ideal client. Pull up this advertisers Facebook page and InstaGram in Audience Insights in the ad manager or in FanPageKarma. Why are you guessing? They spent money and took time to target the right people. Target THEIR people on Facebook.  Get it? :) 
  3. Don’t go big, micro-niche your way to success! With a budget of $10-15 per day, we can’t keep pulling up big audiences thinking we’re reaching more people. We’re not! We are getting lost in the sea of faces. It’s better to micro-niche target 5-8 groups of people who have less than 100,000 followers than thinking you’ll get the best reach targeting over 4 million people. Micro-niche targeting has made hundreds of thousands of dollars for our clients. If you’re not sure how to do micro-niche targeting, start my Facebook Ads 2.0 class now! It’s $100 off for the next 24 hours!

Marketing is a skill that is taught and caught. When we focus on the methods that are proven and do work, we can CATCH strategies. Then when we study our clients, more than anything else, we’ll learn about people. At the end of every marketing trail are people, lives, connections. Be a ‘human specialist’ and you’ll be a kick-butt marketer!

With love,

Sandi Krakowski

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The “One Hour Appointment” I Have With Myself Every Week That Helped Me Build A $20 Million Dollar Business!

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Happy Monday!!  It’s a great day to chase your goals, see your dreams come true and to make a big difference! It’s also Martin Luther King Jr Day. An amazing day to think about what we can do to help others.

Through the years, people ask me so many questions about my schedule and what I’ve ‘really done’ to build such a successful business. People want to see my schedule, my planner, my To-Do list and more. As I began to pray about that this morning, I was reminded of an audio I did last year in my Inner Circle coaching program that has impacted thousands of people.  It’s a training on Schedules, Priorities and Building A Business however…… it has a clip where I share the ONE HOUR APPOINTMENT I have with myself every Sunday night that helped me to build a $20 million dollar company.

The Inner Circle mastermind is a paid group but I thought I’d share this private training with all of you today, as my gift, to help you to accomplish your goals so YOU can make a difference in the world. Dreaming doesn’t mean a thing if we don’t step into the game, every single day.

This ONE HOUR appointment I have with myself will revolutionize your life. 

It’s YOURS absolutely free, no charge. My gift to you! Download it below. 

Listen now!

With love, Sandi Krakowski

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What I Learned Spending $1,166,535.92 On Facebook Ads And Audience Insights

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What I Learned Spending $1,166,535.92 On Facebook Ads

Facebook’s Audience Insights For Micro-Targeting And The DEEP End Of The Pool With Ads 

If you’ve taken my Facebook Ads 2.0 Webinar- you discover that on Week 2 micro-niches and finding very targeted audiences is a dream come true for the small business owner. When you’re spending just $10 per day on ads, the last thing you want to do is target millions of audiences. We spent our entire class learning about how to use dark posts, get great info for targeting micro-niches and more!

We also went indepth into Audience Insights!  Some of the feedback from this are ridiculous! One client had results in HOURS after implementing what we taught in that lesson! Daniel has a yoga studio and typically relies on fliers and other forms of marketing. Well, this time he decided to test out what he learned in class and within a few hours his class was 1/3 SOLD OUT!

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Not only is this is BIG change for Daniel, as he says, usually they’re depending on last-minute registrations and hoping that they sell enough seats. NOW he can predict his class sales and even save time and money without posters, flyers and traditional marketing!

Just a heads up!  The Audience Insights that we talked about, Facebook has changed their Ad Manager again to make it more simple and easier to use. You’ll find Audience Insights under TOOLS in the pull down menu.

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Week 3, we jump into the deep end of the pool! Showing how to utilize the Power Editor to test multiple ads, get higher results with the photos and copy you’re choosing and how to do a A/B split test to find out what works best, many of our clients were setting up their ads that night.

Then Jeremy and I showed you just HOW to use VIDEO ADS and how to get your page ready for revenue sharing with videos on Facebook. You don’t want to miss this as it will be bigger than even YouTube revenues! 

We’ve spent over $1,166,535.92 in the last three years on Facebook Ads and this generated over $ 14.8 million dollars in sales. I want to show you how to use just $10 per day to create results with your ads that not only bring results, but can be duplicated every single month for higher conversions!

Just for the record, I’ve been writing copy and doing direct response marketing for over 20 years now. I’ve built email lists with millions of clients during all of these years and I know what works and what doesn’t. Don’t get sucked into all of the latest greatest training out there on Facebook ads that is designed for ad agencies and marketing firms.

You’re gonna waste a lot of money. Most, if not all, programs out there right now are showing techniques that are useless for someone spending $10 per day. I’ve spent ALOT of time and money in ads, testing and utilizing the strategies I’m going to teach you, fine tuning and making them work for the small business owner. Our results and our clients results speak for itself. Quit wasting money guessing! 

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Once you do some $10 per day ads and start making money with our methods, you can jump into the fast lane and start seeing huge sales! This ONE AD for $6,715.28 brought in $32,218.00 in sales. We ran over 20 ads like this to create a class that produced over $200,000 in sales!

SAVE $100 through January 15th at checkout NOW on the one payment option! 

Let’s change your business NOW!

http://www.arealchange.com/facebook

With love,

Sandi Krakowski

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P.S. Just one disclaimer. This is NOT a class for bottom feeders or tire kickers, people who love to do the very least and think they’ll get the better result. He who chases fantasies has poverty waiting for him. This is for the serious beginner (or advanced!) entrepreneur who wants to learn how to do Facebook ads, save money, increase conversions and get higher results!  

 

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