/Tag:copywriting

5 Headline Templates to Make More Sales Today

I'm excited to introduce my readers to a new friend of mine, Ray Edwards. I've admired Ray's work for many years. He has a unique ability to teach copywriting that makes it simple and easy to execute. We're going to have him lead our Inner Circle Mastermind in August. Today, Ray is talking about headlines. Grab a pen and paper and take good notes! This one lesson can increase traffic to your website, close more sales by email, and ultimately, increase the profit in your business! -  Sandi Krakowski  Headlines are vital to the success of your sales copy.How important are headlines? So important that some of the highest-paying work in the copywriting business is creating headlines for magazine covers and tabloids. Think about it. Aren’t you sometimes at least tempted to pick up those [...]

By | July 11th, 2016|Blog, Email Marketing, Marketing Points|0 Comments

The Legal Side Of Copywriting, Marketing, Email Marketing and More

The Legal Side Of Writing (AND Teaching) For Your BusinessBy: Sandi Krakowski When I began my first business it was important to understand trademarked names, phrases and logos. We had over 400 kitchenware products we were drop shipping and while most vendors and dealers gave us unlimited permission to use the graphics and images in our online and printed catalog, some required that we only use 2-3 images at the most. This occurred when a vendor also sold the product we purchased from them for resale on their own company websites or catalogs. Limited use is the phrase for only permitting someone to use images and descriptions in a limited way.  Many times I used the phrase, "The Art Of Bread Rising" in my marketing and was advised several times to have this trademarked or copyrighted. We never did [...]

BIG Copywriting Tip For Facebook Ads & Your Sales Pages

How To Write Better Headlines And Ads (and GET THE CREDIT CARD!)The bottom line of every business is closing business. Even if you love your business, it's driven by passion and you want to help people, at the end of the day, if you don't close business (have money going into your bank account) you're going to have to CLOSE your business soon! Operating like a "non-profit" is not a good sign for a business. Even non-profits have to bring in donations, sponsors and money to keep their doors open!One of the biggest things you can do for your business is learn how to write better headlines, ads and call to actions. The best website, email campaign, YouTube video, Facebook page and even the best InstaGram following isn't going to add up to much IF [...]

By | March 5th, 2016|Blog|0 Comments

How One Business Owner Increased Her Profits By Changing Her “Voice”

 Do YOU Need To Change Your Voice?Suzette owns a consulting practice where she serves families who have autistic children. She is a speech pathologist  and has gone to college and worked with the a lot  medical experts to understand the psychological and physical aspects of autism. Her very successful practice is run in her home. Learning how to transfer her message to a social media world presented several challenges. This is why she came to me for some help. When she started working on her Facebook page and wanted to increase engagement, it was only natural for her to believe that doing videos and blog posts from a medical and professional standpoint would be the best way to serve others.  In her practice she really enjoyed being able to work with parents and brought solutions to help [...]

By | August 27th, 2015|Blog|0 Comments