how to write copy Archives - Sandi Krakowski, Building Brand Equity For Small Businesses

Copywriting That Converts, Generates Massive Traffic And Creates A Huge Culture To Serve

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Copywriting That Converts, Generates Massive Traffic And Creates A Huge Culture To Serve 

By: Sandi Krakowski

Writing words that sell makes building an online business a blast! Why? Because it's easier to help people get the results they are seeking.

For example, what if your product can help someone get out of debt? You have the ability to help people pay off their credit cards, get past their current struggle and rebuild their life. Sounds amazing, doesn't it? Here's the harsh reality behind this amazing product- if you can't write words that sell, no one is helped and you can't stay in business.

The best person for this topic- debt reductions, paying off debt, getting past the bondage of debt and rebuilding your life is non other than Dave Ramsey. He is my go-to source when it comes to learning how to manage wealth and living a life of freedom financially. I trust 100% everything he publishes and have benefited personally from it. 

Harsh reality again- if Dave Ramsey didn't have someone on staff who could write sales copy that converts, he would not have the world-wide influence that he does. No one would have bought his books nor would they know who he is. Copy that does this is why he is where he is at. Coupled with marketing to the right clients, we can see the obvious success.

Copy that converts and generates massive traffic is a MUST for your business. Are you taking it seriously?

Every month there are multiple companies that go out of business… or worse yet, never even take off. Obviously there are many factors that can cause this but one simple reason is- they can't write or speak words that sell. Ironically, it's not a hard process to learn, but it is a skill that must be learned, it can't just be picked up by reading a few articles.

The Steps To Learning How To Write Good Copy

Step One- Get my book. It's free and you can begin to implement what it teaches now. You'll find it on iTunes and on With 17 years of experience in business, this will teach you how to become more familiar with your market, your clients and what they are already saying in your respective niche. Then….. your job is critical. Learn to think, process and even LIVE in the world your client lives in.

Bottom line- what you think, what you like, what you believe about your product means absolutely nothing! What does matter is what your client thinks, likes and believes. THIS is your first step. Get to know your client better than they even know themselves.

Step Two- Your WordPress site is the best platform for everything to grow at the fastest pace online. Everything works better with Google Ranking, Social Media connections and beyond with a WordPress site.

My first choice for any beginning business owner is Thesis. Here's why- SEO is unstoppable and can't get better with any other theme. As well, you won't need a web master to run everything for you!  Sure, there are other great themes but they ALL seem to lead you on a path to always needing someone else to do everything for you. YOU don't have time for that. Maybe later you'll hire someone to do some custom things, but for now, a good header, a good layout and you're all set. 

Once WordPress is set up it's time to SATURATE your mind with good copy.

I hate to break it to you but it's CRITICAL that you get really good at copywriting.  And it's NOT going to happen with just a few books or by reading other people's work. It's important for you to understand basic principeles of copy and it's imperative that you learn to bring this into all of your work. Blogging, emails, social media, sales pages and more all depend on good copywriting skills.

Being able to write words that sell doesn't just happen, it's a skill that has to be learned. The only way to learn it is to have someone who is very good at it, teach us. This is how I learned. Do whatever it takes to increase your skill, so you can grow your business.  Without copywriting skills everything else will fall apart and won't do what you need it to.

Step Three- Decide and determine in your mind that you will get masterfully good at writing copy that converts. Make a decision to do whatever it takes to get there. Guard your mind. Protect it from negative influences. Remove from your circle of influence those who might hold you back.

The decision to really put ourself into a state of being able to succeed is something that so many people forget. They study, they try, they push…and yet they never get themselves into a state of being prepared to succeed and doing whatever it takes to do so. 

When I was a single mom, raising my son who is now 25years old, we were living on $5000 per year. Deep inside of me was a desire to be more and to go farther than I could even imagine. However, the actions to do so were never taken until I was married, some years later, and first exposed to the internet.

It was at that time that I began to take specific steps to learn how to build an online business. I studied businesses, spent hours and hours and hours learning how to build websites, write copy and all the aspects of an online business that were needed. It was not easy, but here I am talking to over a million of you! It WAS WORTH IT! :) 

If I had given up, you would not be reading this today. Thank you GOD that I didn't give up. There were so many times through the last 17 years that the stage was set…. even prepared it would seem, for me to fail. But I didn't quit. I didn't give up. There was a burning passion and fire inside of me that was BIGGER than me. Today, in 2013, I see it. It's connected to Y-O-U. ALL of you. YOU were the reason I kept going. And YOU were worth it all! Still are!

The question I have for you today is this- are you doing the things that it takes to get you to your dreams? Or are you still hoping that somehow you can get there without doing something different? 

Learning to FIND the urgent pressing problem that you are going to solve is critical. 

Finding the unique solution that you offer and then understanding how to write words that lead people to that solution is imperative for you to succeed.

Build the best way to reach your ideal clients and then creating an offer that is irresistible is what will create a steady stream of cash flowing into your business daily.

However, if you do all of these things and never take any steps to becoming the kind of person who can manage success, it will flow right through your hands and onto someone else. Building a business is not easy, otherwise everyone would be doing it! But it's also not complicated! It's something that can be done by anyone who will make a commitment to do so. I'm proof of that and so are our clients and their stories!

Today, make a decision to do whatever it takes and then do the actionable steps to get there, for an entire year. At the end of the year you will be masterful, because of your daily steps forward.

Today, make a choice to no longer live the same! YOU were designed to BE MORE! 

With love,
Sandi Krakowski

Sandi Krakowski, Facebook Marketing Expert

The USP: Unique Selling Point/ Proposition Of Your Offer

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The USP: Unique Selling Point/ Proposition Of Your Offer
By Sandi Krakowski

Beginning business builders have a soft spot in my heart. 

I remember how it was to work my way through the guesswork, the systems and the tasks of every single day in my new business. Managing a family, homeschooling my children and just the everyday activities that go with these two things put me in a position where decisions had to be made quickly or I would fail. 

To many this might sound like a risk but it actually proved to be very valuable in my career of building businesses. Being forced to make quick decisions, act on what I could and aim later was a normal way of doing business. Previously I just thought it was a case of "Mommy ADD" and I just had to wing it. NOT true! It's what has made me millions of dollars for many years. 

But guessing and firing without knowledge isn't the best way to build a business. Especially when it comes to basic marketing skills and understanding how to create attention and response for your products or services. 

As I work with clients in businesses ranging from start up (less than $ 50,000 in profits) to those more accomplished ( more than $50 million in profits) it has come to my attention that many people struggle with the idea of a Unique Selling Proposition. Some businesses are actually operating with one that don't even have a clue they are doing so well. Others think they are doing great with their USP and are sorely mistaken.

How do you find a USP anyways?

A Unique Selling Proposition is something that makes copy convert better, traffic stay longer and deeper relationships are made within your client base. It is what sets you apart from every other company online. The USP of your company and product is what can cause it to go viral very quickly or… remain dormant forever.

Here's an example:  Let's say you market a weight loss product that literally changes the way the body works thus causing pounds to drop off more quickly.  Furthermore, when you've had this product tested by over 100 people it was quite obvious that no matter who took it, the results were always astounding. 

If your marketing pointed towards fast weight loss, a smaller tummy and a tighter buttocks you might sell a couple hundred or even thousands of products. However, if your USP was that your product is the only one on the market that does not demand you eat a low sugar diet and it is easy to follow AND tastes great, you now have a nice USP and a million dollar marketing plan.

Let's look at how you get there.

What does your product or service do for me, the customer. "What is IN it for me?" is what everyone is asking before they make a purchase.  "If I do this- what will I get?" is the focus.

GIVE ME the benefits.

Here they are:

1. You don't have to follow a low glycemic diet to lose weight any longer
2. You can eat your cake and still lose weight too
3. Losing weight happens even if you're in menopause, have a health challenge or have never succeeded in losing weight before

Now…let's craft a killer USP that no one can refuse.  This will lead to your OFFER.

"Even if you've failed every diet known to man- this is the last program you'll ever follow!"

And……This is the program that unanimously, every person who tried it lost weight on. Without starving the body of foods that taste good, sugar or sweets. 

Going far beyond just simple weight loss, trimmer waistline and a tighter booty you now have a USP that would be hard to beat.

Marketing 101 says you must have the 4 U's to succeed:

Ultra- Specific
Unbeatable Proof
Unable to Resist

In your sales copy, your emails, your Facebook posts and your tweets tell me what is so unique. When you write out the landing page give me everything you've got that shows me it's ultra-specific and I can't find this kind of product at Walmart or Target. Hammer me with bullets and bullets of testimonials and raving results. Then offer me something I can't refuse like a 120 day trial or my money back AND free shipping.

This is the making of an amazing marketing campaign. It's also one of my laser-sharp tools that I use when helping a company or client re-craft their message, offer and their sales copy.

Guess what? It works every single time. 

When clients hire me to come to their place of business or their office and spend an entire day going through their USP, their sales copy, their current conversion, their marketing channels and everything they are using to build their business…. guess where we go first? 

We don't spend an entire day talking about their header in WordPress, their email program or their fonts and colors on the page. These are secondary issues.

We hit it hard at my "VIP Day With Sandi" what really produces cold hard cash.

As you build your website and you learn how to work your way through WordPress please remember this simple fact….

"Your HOW (the systems, processes and technical sides of business) don't matter at all if you haven't gotten the WHAT down pat yet."

This is the key to your WHAT. Find it…. and you'll slam dunk the competition and never be begging for bread again.

And now…. you can do it yourself!  Have a great time finding your USP…. it will pay you handsomely if you do. 

With love,
Sandi Krakowski

What’s Sandi Reading? Recommended Books From Dallas, TX Event

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What's Sandi reading?  Recommended Books From Dallas, TX Event

Wow!!  What an amazing event we had in Dallas this past weekend!!  

Thank you so much to all attendees, at both the live and virtual events, for making it such a success.  We couldn't have done it without you!  It was an absolute blessing and joy to meet everyone at the live event.

Now that we're all back home, it's time to activate what we learned from Sandi, PJ, and Rabbi Lapin.  I don't know about you, but I'm chomping at the bit to get started!  During the event, Sandi recommended several excellent books to read; books that will educate, and help grow and excite the mind.  Those books are listed below, so start reading!

What's Sandi reading?

Thou Shall Prosper by Rabbi Daniel Lapin

If you're looking for specific actionable steps to take to prosper in any economic climate, then this is the book for you.  It combines real world business examples with ancient Jewish wisdom, organized into the ten "commandments" of making money, the ten principles that never change, even as the world around us changes.  Take these commandments to heart and put Rabbi Lapin's words into action.

Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

How do we make decisions?  How do we make choices in the blink of an eye, seemingly without thinking?  In Blink, Malcolm Gladwell examines why some people are much better decision makers than others, and how our brains really work to make decisions.  He shows us how to become great decision makers, and what factors really count when making quick, smart decisions.

Wild at Heart by John Eldredge

John Eldredge challenges men to be who God truly wants them to be, made in the image of God, returning to "authentic masculinity" by searching for their "true wildness of heart."  He challenges men to do this by having an ongoing, intimate relationship with God.  Women are also encouraged to read this book to understand, as well, exactly who God truly wants the men in their lives to be, embracing masculinity, not apologizing for it.

The Gift in You by Dr. Caroline Leaf

What is God's purpose for you, and what is your unique gift, the one given to you by God when you were "knit in your mother's womb," as Sandi loves to say? Look no further for the answer than The Gift in You by Dr. Caroline Leaf.  She helps to unlock that exact question, combining neuroscience with God's purpose, in an enjoyable, easy to understand format.

Personality Plus by Florence Littauer

Each of us has a unique set of traits that sets us apart from everyone else, and those traits affect everything you do, as well as those around you.  That unique set of traits combines to fit one way or another into a particular personality profile: Melancholy, Plegmatic, Sanguine, and Choleric.  It sounds complicated, but it's really quite simple once you take the test inside the book.  This test helps you to discover your personality profile, and what makes you tick, as well as helping you to identify the personality profiles of those around you:  co-workers, spouse, family members, etc.  When armed with that knowledge, understanding people with different personality profiles than yourself becomes much, much easier!

Supernatural Ways of Royalty by Kris Vollotton and Bill Johnson

You are a member of God's royal family!  But do you have the mentality of a prince or a pauper?  Kris Vollotton and Bill Johnson show you how to get rid of your pauper mentality, instead embracing that of a prince!  You will learn how to rid yourself of negative mindsets and attitudes, and step out from under your poverty-based thinking to live the life God wants you to live.

Spirit Wars by Kris Vollotton

Spiritual warfare is all around us — but do you know it well enough to spot it and prevent it from taking over?  Kris Vollotton helps you to spot spiritual warfare, and arms you with the weapons you need to defeat it, while sharing his own story of spiritual warfare.  Learn from his story and be set free!

How Do You Kill 11 Million People? by Andy Andrews

How do you kill 11 million people?  The number of people killed by the Nazi Regime between 1933 and 1945.  Using that thought-provoking question as the basis, Andy Andrews examines several questions, all meant to help you become a more informed, aware citizen, demanding what you want for the future of America, not happy to blindly follow the path of least resistance.

Who Switched Off My Brain? by Dr. Caroline Leaf

It happens to all of us — one toxic thought enters into your head and takes over all reason and logic, affecting us both emotionally and physically.  Dr. Leaf shows us 13 ways to "detox your thought life" and live clear-headed and whole, and does so in a very easy to understand approach.  If you find yourself dealing with negative emotions on a consistent basis, and need to "de-clutter" your brain, Who Switched Off My Brain? will put you on the right track toward mental clarity and freedom.

There you have it!  

12 amazing books from Sandi's "What's Sandi Reading?" list — each one a brilliant and highly-regarded book to help guide you to activate everything that you learned in Dallas this past weekend.  I know which one I'm reading first — do you?

Megan Cullor, Executive Assistant To Sandi Krakowski





Here are some AMAZING photos that captured the "Read Their Mind Book Tour" book signing……

Sandi Krakowski and her clients!