/Tag:@sandikrakowski

Marketing And Mind Control- The Main Focus Of Headlines, Content And A Powerful Call To Action

Marketing And Mind Control- The Main Focus Of Headlines, Content And A Powerful Call To Action By: Sandi Krakowski The goal of all marketing is much different than many new business owners might think. As I've asked this question through social media and on my coaching calls, answers varied from: To get my product out there Find my ideal client Speak my client's language Sell something to things as wide and broad as: To beat my competitors Be the best Make money Give you an offer As we can see from just these few short replies, very few new and beginning business owners understand the focus and the goal of successful marketing campaigns. The goal of every marketing campaign is to create or change a belief. The headline, lead, opening statements, bullet points, proof, [...]

By | July 1st, 2015|Blog|0 Comments

Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales

Kiss Cold Calling and Phone Prospecting Goodbye And Use Social Media To Close More Sales By: Sandi Krakowski Have you noticed a shift in how people communicate? No one wants to talk on the phone anymore! Even when it's a friend or family member calling, talking on the phone all day is no longer desirable! Most people do not want to answer the phone when someone they know calls. They'd rather talk to them online through social media, email or texting. So how can someone who is trying to build a business use the phone to do so? Or would a better question be, do you have to use the phone like we used to in years past to grow your company? We can't do cold calling and phone prospecting like we used to [...]

The Power Of 4 U’s In Your Copywriting, Marketing And Ad Copy Making More Money The Easy Way!

  The Power Of 4 U's In Your Copywriting, Marketing And Ad Copy Making More Money The Easy Way! By: Sandi Krakowski When you sit down to write one of your first advertising campaigns there is a 'compass' that will create better conversions, more repeat business and referrals. It's the power of the 4 U's in all of your marketing and copywriting.  Let's walk through the 4 U's in such a way that you'll never forget. It will become easier than ever for you to direct your focus with every campaign you write. The first "U" is the word urgent. You must solve a problem, concern or challenge with your product or service. It must be a problem that is urgent, one that is demanding a result NOW! What urgent, pressing problem do you [...]

By | August 17th, 2012|Blog|25 Comments

The Porcelain Professional And The New Way To Do Business

The Porcelain Professional And The New Way To Do Business By: Sandi Krakowski   Have you noticed that the face of professionals and business owners is changing? No longer do Alpha-Dogs who dictate the path to success last. People don't want to be yelled at or told, "No opinions, no suggestions, just do what I say." People need connection. Gone are the days when you 'brag' about the connections you have and isolate yourself in a community where only those in your Rolodex have access. Social Media has made the playing group of major companies on the Inc 500 list of successful companies equal with a no-name just starting out. In today's economy, if you don't connect with your audience and have relationship with them you will be flat lined before you know what [...]