wordpress training Archives - Sandi Krakowski, Building Brand Equity For Small Businesses

Make The Thing They Want The Most Your Disclaimer: How to triple your sales online with a sneaky little trick that informercials use

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Make The Thing They Want The Most Your Disclaimer: How to triple your sales online with a sneaky little trick that informercials use

By: Sandi Krakowski

The radio was on as I drove down the road and then I heard the infomercial jingle begin. First music, than that interesting voice that said, "Only a select few will be chosen for this clinical trial. Please stay tuned until the end of this broadcast to see if you qualify." 

Bam- my attention was stirred! I kept listening!

"Studies show that as we age, many of us find it more difficult to lose weight. But scientists have recently discovered a breakthrough formula that reverses aging and accelerates metabolism without raising the heart rate or other uncomfortable side effects."

"Not to uncommon, great opening," I thought…. and it went on for about 2 minutes with a very good program, description and spot-on language for the ideal client. This particular ideal client would want to lose weight, not work hard, have no discomfort and miraculously shrink a size.

Then…. I heard the most brilliant close I have encountered in a very long time.

"Warning: If you lose more than 10 pounds in under 10 days, please discontinue usage."

HA! I sat there laughing. "Oh sure," I thought to myself, "Like anyone is going to DISCONTINUE usage if they got that kind of success!" 

Then it came to me. What if… I were to put such a disclaimer on our website? 

Could it work? 

"Warning, If you earn more than $1000 per day, please discontinue usage and call your accountant immediately!" 

It sounded brilliant! (and when you least expect it I will most likely be borrowing that!)

But the lesson from this informercial is more profound than even the potential profits it could create- the idea that a disclaimer could actually be what the customer craved and wanted was brilliant!

So here's a little check list for you in case you want to test this out with your own product or service:

#1- What is it your clients really want? Try this: "Warning: Our copywriting has been known to crash servers, slam emails and increase profits so quickly you'll rethink everything you're doing!"

#2- What would be a potential result if the clients actually GOT what they wanted? Do they want to lose weight, write more clearly, speak to more clients or get more leads? What is it?

#3- Can you create a disclaimer that actually WARNS the prospect that what they want could quite POSSIBLY actually occur?

This my friends is not only ingenious, but it makes marketing fun! Give it a try!

With Love,

Sandi Krakowski

Sandi Krakowski





lead generation made simple

Lead Generation Made Easy For Small Business Owners

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Lead Generation Made Easy For Small Business Owners

One of the best foundations for writing copy that converts is owning a blog. This gives you more exposure in less time to thousands of clients, if you do it right. But one of the biggest things holding most people back is that they dont have enough clients or prospects to speak to. What can we do?

"Lack Of Leads" disorder is an epidemic that more than one half of all the business owners I work with suffer from. Sadly, many don't know the antidote to this disease and will resort to all sorts of crafty measures, hoping they can sell enough products to at least show a profit each month. Some even give away their products 'hoping' somehow a miracle will occur and eventually they'll turn a profit. 

The answer to lack of leads is this- create massive targeted traffic and get really good at conversion.

Lead generation can become something that is not only enjoyable but also simple to do when working inside of WordPress. Here are a few tips for generating tens of thousands of leads that are highly targeted and qualified for your small business every year:

Lead Generation Made Easy With A Blog

1. Do not make your entire blog about your product or service. People connect with people so it's important to have "you" on your blog. Time and time again I've seen my coaching clients make more money, sell more products and have more fun when they bring who they are into the blog. The focus is relationship- fun- common interests. Those who read your blog are not looking to have a relationship, fun or a common interest with a product. So make it more personal.

2. Use the right keywords in the right way. Your tags are 'site specific' and your keywords are 'post specific'. You'll rise higher on the Google ladder if you keep these right. When publishing a blog, don't forget to input the keywords that are relevant to that post. As well, fertilize your site with these keywords in the tag section, in headlines and in your copy. Don't keyword stack! This means if you have a weight loss product, you shouldn't be saying the word weight loss every 14th word. But it does mean you should be using words relevant to that niche throughout your content. 

Here's an example: This article is about lead generation. I'm writing methods of generating more leads,  with highly targeted clients. The keywords I'm using show that massive lead generation is not the goal, highly targeted lead generation is. By writing about these words, putting them in my copy and on the keyword sections of WordPress, this will help me to rise higher on Google in organic listings. 

3. Be consistent. Writing consistently at least 2 times per week will create more targeted leads than if you blog 'when you have time.' Can you imagine a magazine publishing company putting their content out to their readers 'when they feel like it'? The company would quickly implode. Consistency is a huge key of success in business. 

Doing more, compartmentalizing our time, pushing more into each hour- none of these bring success like doing the right things consistently does.  CONSISTENCY. This is our focus word.

In addition, by focusing more on your customers than on what you can do 'for' your business, you'll create a connection that is deeper and the results will go farther. 

Focus on getting a stream of ideal clients to your website. As you put your customers first you aren't chasing big numbers, you're chasing quality service, the ideal client and excellent results for those who come to you. THIS is how to create multiplication! 

Focusing on your customers will pay you an enormous amount of money. A customer centric company is the best company you'll ever build.  

What can YOU do to serve THEM? This is your daily focus.

With love,

Sandi Krakowski

Sandi Krakowski, Facebook Marketing Expert


Wordpress security

WordPress Hacking Running Rampant- THIS Will Secure You!

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Screen Shot 2013-04-12 at 2.20.58 PM

WordPress Hacking Running Rampant- THIS Will Secure You!

At A Real Change, we strive to keep everyone safe and inform people when we find new breaking information that involves the security of your website and your business!

There have been an increasing number of threats that involve “brute-force” attacks on tens of thousands of WordPress-centered websites. This can be very scary and has led us to find a solution to recommend to our client.

Now before I talk about the solution below called “Wordfence Security” I want to re-iterate some very important Internet security practices, and if you haven’t done any of them recently, I would strongly suggest you do right away, and then proceed to install the program below!

  1. Change your WordPress login password once every 90 days, and make sure it’s secure. You can generate a secure password for yourself here: http://www.pctools.com/guides/password/
  2. Take the same precautions with your FTP/cPanel login passwords! Can’t stress this enough. If a password is unsecure and sitting in cyberspace for a while, it can (and eventually will) be hacked! Change up your passwords!

Now that we got that out of the way, meet our new friend, “Wordfence Security” (and YES, it is FREE. There is a pro version with some cool features as well for a very low fee) – you can install it through your WordPress plugins panel or by visiting http://www.wordfence.com

To keep things very simple for you, I would strongly suggest installing this plugin to each and every one of your WordPress websites. It is a free “anti- malware-nasty-stupid-dirty-virus-stopper” plugin that is extremely easy to install and use! Once you install the plugin, it will take you through a “startup tour” and can become your best active line of defense on your WordPress blog site to keep hackers out and viruses from being planted on your website by alerting you if any attacks take place! We just got done installing it on all of our sites without any issues, so that means it’s easy to do even on a very established website!

There are MANY confusing options you can set on the plugin after it’s installed, but there was really one section that I really cared to change from the default install settings (I would do your own research on the plugins features to see what works best for you). Under the options section of the plugin where it says, “Scans to include” I would put checkmarks on everything except the one that says “paid members only” (unless you paid for a pro version, of course).


Then when your ready, go to the scan page, and click “SCAN” and wait! Don’t freak out by EVERYTHING that it tells you, the main things to worry about are any RED “X” Alerts like this one:

Wordpress security 

Generally, anything that is an issue on your site that needs immediate attention will be listed in red, so make sure to fix those issues by either updating a file, plugin, theme, deleting a bad file (be VERY careful when doing this if you don’t know what your deleting, ask your web developer), etc.

This isn’t anything to lose sleep over, but it does require immediate action to defend yourself, kind of like “changing the locks” on your house. The best way to do so and be proactive with these security issues is for you install “Wordfence Security” today!

You can install it through your WordPress plugins panel by searching for “Wordfence Security” or by going here and downloading it!


 We're here to serve you!

Jeremy Krakowski

Media Director at A Real Change

Jeremy Krakowski